SlideShare a Scribd company logo
A recap of the key highlights, trends and announcements.
MWC 2014
Index
3
4
6
8
Introduction
Mark Zuckerberg & internet access for all
Key device announcements: Samsung
Key device announcements: Nokia
Wearables and IoT
Beacons & mobile payments
Mobile advertising 2.0
10
12
14
3
Introduction
With more than 85,000 visitors from 201 countries, the
2014 Mobile World Congress set a new record for the
mobile industry’s premier event.
More than 1,800 exhibiting companies showcased cutting-
edge products and services across 98,000 square metres
of exhibition and hospitality space, spread over 8 halls.
Upwards of 3,800 international media and industry
analysts also attended the event reporting on key industry
announcements.
This year, the Mobile World Congress expanded to include a
number of partner-led events at Fira Montjuïc (the previous
MWC location in Barcelona), drawing more than 5,000
attendees.
Events hosted included mPowered Industries, EyeforTravel,
Mobile Media Summit, the WIPJam and GSMA DEVCON
and HACKATHON, as well as 4 Years From Now (4YFN), a
mobile entrepreneurship and innovation event created by
Mobile World Capital.
3
Mark Zuckerberg used his keynote to communicate Facebook’s
vision to connect the entire planet through the Internet.org
initiative. He also discussed the potential with Whatsapp to
disrupt mobile communication including messaging and voice to
be integrated. Zuckerberg said: “WhatsApp is a great fit for us.
Already half a billion people use it for messaging. It’s the most
engaging app we’ve ever seen exist on mobile by far. About
70% of people who use WhatsApp, use it every day, which kind
of blows away everything else that’s out there.”
Mark Zuckerberg
& internet access for all
4
5
What we think
We think that Internet.org will help connect more people, grow
Facebook to 2 billion active users over the next year and
Whatsapp will prove to compete with Skype and other VoIP
services as well as mobile operators’ voice services over time.
WhatsApp may disrupt the market for voice calls but we won’t
see advertising in WhatsApp for at least a few years to come.
6
Key device
announcements:
Samsung
The consensus is that Samsung stole the show at MWC
with no less than 3 new wearable devices and the Samsung
Galaxy S5. A quick recap of the Galaxy S5 specs include
a harder and more premium-feel shell, faster processor,
bigger screen, higher resolution, faster and better camera,
water resistance, enhanced battery life, faster Wifi and 4G,
health tracker as well as a fingerprint scanner.
6
7
What we think
Just like the iPhone 5S, this is an evolution rather than a
revolution but nevertheless, the device surpassed most of our
expectations. Rather than loading it with lots of new features,
Samsung has done a great job taking a fantastic device to
the next level in every single way. One of the most exciting
functions was that the fingerprint scanner also enables payment
authentication. The S5 will be a winner in 2014.
8
Key device
announcements:
Nokia - Nokia X
Nokia scored a hat trick releasing three devices that run
on Android. The Nokia X for $122 with a 4-inch screen,
Nokia X+ with an SD card at $136 and Nokia XL with a
5-inch screen, 5 megapixel camera and 2-mega pixel front
facing camera at $149. They won’t be available in the US,
Canada, Korea and Japan in part to avoid competing with
Lumia phones.
Nokia also announced two even cheaper phones including
the Nokia 220 which comes with Facebook, Twitter and
some games, meant as a starter phone for $40 and Asha
230 with more offers for apps at $62.
8
9
What we think
We are very impressed by the amount of smartphone for money
you get with Nokia X. It has a lot of potential to do well in
developing countries which make up a huge segment of global
smartphone growth. The question is whether Nokia still has the
brand and distribution power to strike back with these devices.
Brands targeting emerging markets should definitely plan on
supporting this device.
10
Wearables and IoT
IoT and wearables were the most talked about topics at
the congress – Procter & Gamble’s Oral B launched and
showcased a connected toothbrush. The device gives
personalised advice and helps users improve their brushing
via the help of an app which the device connects to by
Bluetooth 4.0. The Fitbit fitness band became the wearable
of the congress itself with a great many attendees sporting
one throughout MWC week.
The Samsung Gear 2 and Gear 2 Neo both have heart rate
sensors, pedometers and various tools to measure exercise,
sleep and stress levels. The other difference vs the original
Gear is that they now run the Tizen OS rather than Android.
Huawei on the other hand launched the TalkBand B1 which
is a smartwatch, fitness tracker and bluetooth earpiece all
in one.
Motorola launched its MotoACTV to track work-out stats
through a pedometer and GPS, and may be showing the
trend for wearables to come - a smartwatch that resembles
“more a piece of jewellery rather than ugly tech.”
10
11
What we think
The Samsung Gear 2 is a major improvement and the focus
on fitness will help its appeal to fitness fanatics and geeks with
Android devices. It’s still not a mainstream smartwatch and not
a fashion accessory as people expect the iWatch to be, but we
expect to see some good traction. For brands, it could be good
PR to launch their apps early but don’t expect much traffic.
The Huawei device is unexpectedly slick with a low price tag
(135 USD) so also has a good chance of gaining traction when it
launches outside of China.
Overall the range of devices presented was impressive, however,
the majority of them are not able to talk to each other nor
provide open access. To make the devices truly life-enhancing,
we need to be able to combine the information from all
sources for a global picture. The other challenge is that
developers find it hard enough to keep up with iOS, Android and
Windows so launching additional OS and versions of OS will be
a limiting factor for developer support.
12
Beacons &
mobile payments
We visited a couple of companies including Indoo.rs,
WiseSec, Wirecard, Nordic Semiconductor and Mobisfera
to see how beacon technology can be used in different
combinations.
Indoo.rs presented a strong solution for indoor mapping,
navigation and communication.
WiseSec showed how Beacons and BLE can be used in
solutions that require a high level of security.
Wirecard had a demo of how Beacons can be used as a
payment enabler in stores/restaurants.
Nordic Semiconductor showed various examples of BLE
used for glasses, hearing aides and a low energy heart
monitor.
Paypal showcased examples of hands-free mobile
payments using beacons.
12
13
What we think
Apple rolling out its specifications for iBeacons while
simultaneously beginning to certify devices that use the
technology through its MFi program will help hardware
manufactures improve credibility for use of the standard.
However, Golden Gekko expected more in terms of demos and
show cases. The lack of bigger companies in this space
shows that the technology is still relatively immature.
14
Mobile advertising 2.0
Here are just a few of the interesting companies we
met with:
Fiksu: Top providers for optimisation of app download
advertising across publishers / ad networks.
AdBrain: Tool provider for mobile advertising buying,
managing and optimisation across ad networks.
TAPCommerce: Engagement and retargeting advertising
related to mobile apps with social network integration.
MobileAppTracking: Platform for app marketers to
attribute app installs, in-app engagement and purchase
back to ad partners.
Airpush: High performance, exceptional ad formats and
targeting technology.
14
15
What we think
Mobile banner ad formats are still alive and kicking but the
industry is changing faster and faster, with innovation coming
from only a small proportion of new startups. The traditional
media companies are historically slow to try new things, so
brands need to allocate a proportion of their budgets to
testing and driving innovation. We’ve seen some very fast
results for brands and apps in terms of ROI.
Fighting for a world
full of mobile solutions
since 2005
web 	 	 www.goldengekko.com			
email	 info@goldengekko.com

More Related Content

What's hot

Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Havas
 
Launching great enterprise mobile apps that beat the competition
Launching great enterprise mobile apps that beat the competitionLaunching great enterprise mobile apps that beat the competition
Launching great enterprise mobile apps that beat the competition
ebuc
 
Forthcoming app development trends to be followed in 2020 and ahead
Forthcoming app development trends to be followed in 2020 and aheadForthcoming app development trends to be followed in 2020 and ahead
Forthcoming app development trends to be followed in 2020 and ahead
Appsquadz Technologies
 
Top Technology Trends
Top Technology TrendsTop Technology Trends
Top Technology Trends
Marie Weaver
 
Meetup8 IoT trends 2016
Meetup8 IoT trends 2016Meetup8 IoT trends 2016
Meetup8 IoT trends 2016
Francesco Rago
 
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoTPete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
AugmentedWorldExpo
 
MEC@CES 2015 KEY TAKEAWAYS
MEC@CES 2015 KEY TAKEAWAYSMEC@CES 2015 KEY TAKEAWAYS
MEC@CES 2015 KEY TAKEAWAYS
MEC Russia
 
MEC@MWC 2015 - Key takeaways
MEC@MWC 2015 - Key takeawaysMEC@MWC 2015 - Key takeaways
MEC@MWC 2015 - Key takeaways
MEC_Hungary
 
MEC @ Mobile World Congress 2015
MEC @ Mobile World Congress 2015 MEC @ Mobile World Congress 2015
MEC @ Mobile World Congress 2015
yann le gigan
 
Internet of Things: The Future of Digital Marketing
Internet of Things: The Future of Digital MarketingInternet of Things: The Future of Digital Marketing
Internet of Things: The Future of Digital Marketing
Idea Imaji
 
Current trends of mobile application development 2020
Current trends of mobile application development 2020Current trends of mobile application development 2020
Current trends of mobile application development 2020
AniteshRaj1
 
CES 2015: 50+ Highlights for Marketers
CES 2015: 50+ Highlights for MarketersCES 2015: 50+ Highlights for Marketers
CES 2015: 50+ Highlights for Marketers
David Berkowitz
 
CES 2019 technology trends
CES 2019 technology trendsCES 2019 technology trends
CES 2019 technology trends
Jason England
 
Global telecom trends by 2020
Global telecom trends by 2020Global telecom trends by 2020
Global telecom trends by 2020
Ashutosh Pandey
 
Top global mega trends
Top global mega trends Top global mega trends
Top global mega trends
ebuc
 
What Use is the Internet of Things to Marketing?
What Use is the Internet of Things to Marketing?What Use is the Internet of Things to Marketing?
What Use is the Internet of Things to Marketing?
Trinity Consulting Services
 
Research wearable augmented reality google glasses and beyond aarkstore.com
Research  wearable augmented reality google glasses and beyond aarkstore.comResearch  wearable augmented reality google glasses and beyond aarkstore.com
Research wearable augmented reality google glasses and beyond aarkstore.com
Neel Terde
 
Industrial io t market
Industrial io t marketIndustrial io t market
Industrial io t market
danishsmith01
 

What's hot (18)

Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
 
Launching great enterprise mobile apps that beat the competition
Launching great enterprise mobile apps that beat the competitionLaunching great enterprise mobile apps that beat the competition
Launching great enterprise mobile apps that beat the competition
 
Forthcoming app development trends to be followed in 2020 and ahead
Forthcoming app development trends to be followed in 2020 and aheadForthcoming app development trends to be followed in 2020 and ahead
Forthcoming app development trends to be followed in 2020 and ahead
 
Top Technology Trends
Top Technology TrendsTop Technology Trends
Top Technology Trends
 
Meetup8 IoT trends 2016
Meetup8 IoT trends 2016Meetup8 IoT trends 2016
Meetup8 IoT trends 2016
 
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoTPete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
 
MEC@CES 2015 KEY TAKEAWAYS
MEC@CES 2015 KEY TAKEAWAYSMEC@CES 2015 KEY TAKEAWAYS
MEC@CES 2015 KEY TAKEAWAYS
 
MEC@MWC 2015 - Key takeaways
MEC@MWC 2015 - Key takeawaysMEC@MWC 2015 - Key takeaways
MEC@MWC 2015 - Key takeaways
 
MEC @ Mobile World Congress 2015
MEC @ Mobile World Congress 2015 MEC @ Mobile World Congress 2015
MEC @ Mobile World Congress 2015
 
Internet of Things: The Future of Digital Marketing
Internet of Things: The Future of Digital MarketingInternet of Things: The Future of Digital Marketing
Internet of Things: The Future of Digital Marketing
 
Current trends of mobile application development 2020
Current trends of mobile application development 2020Current trends of mobile application development 2020
Current trends of mobile application development 2020
 
CES 2015: 50+ Highlights for Marketers
CES 2015: 50+ Highlights for MarketersCES 2015: 50+ Highlights for Marketers
CES 2015: 50+ Highlights for Marketers
 
CES 2019 technology trends
CES 2019 technology trendsCES 2019 technology trends
CES 2019 technology trends
 
Global telecom trends by 2020
Global telecom trends by 2020Global telecom trends by 2020
Global telecom trends by 2020
 
Top global mega trends
Top global mega trends Top global mega trends
Top global mega trends
 
What Use is the Internet of Things to Marketing?
What Use is the Internet of Things to Marketing?What Use is the Internet of Things to Marketing?
What Use is the Internet of Things to Marketing?
 
Research wearable augmented reality google glasses and beyond aarkstore.com
Research  wearable augmented reality google glasses and beyond aarkstore.comResearch  wearable augmented reality google glasses and beyond aarkstore.com
Research wearable augmented reality google glasses and beyond aarkstore.com
 
Industrial io t market
Industrial io t marketIndustrial io t market
Industrial io t market
 

Similar to MWC 2014- key highlights, trends and announcements

Mobile World Congress 2016 Trend Recap
Mobile World Congress 2016 Trend RecapMobile World Congress 2016 Trend Recap
Mobile World Congress 2016 Trend Recap
Tom Edwards
 
MWC 2015 - A Recap of the Key Announcements, Highlights and Trends
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsMWC 2015 - A Recap of the Key Announcements, Highlights and Trends
MWC 2015 - A Recap of the Key Announcements, Highlights and Trends
DMI
 
Mobile World Congress 2013: A report from the floor
Mobile World Congress 2013: A report from the floorMobile World Congress 2013: A report from the floor
Mobile World Congress 2013: A report from the floor
DMI
 
Mobile World Congress - Report
Mobile World Congress - ReportMobile World Congress - Report
Mobile World Congress - Report
DMIMarketing
 
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Havas Media
 
Mwc report 2016
Mwc report 2016Mwc report 2016
Future Of Mobile App Development Trends in 2023
Future Of Mobile App Development Trends in 2023Future Of Mobile App Development Trends in 2023
Future Of Mobile App Development Trends in 2023
Cerebrum Infotech
 
2014 YEAR IN REVIEW: MOBILE
2014 YEAR IN REVIEW: MOBILE2014 YEAR IN REVIEW: MOBILE
2014 YEAR IN REVIEW: MOBILE
Monika Mikowska
 
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdfTop 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
Cerebrum Infotech
 
Top 6 Evolving Trends in Android Application Development.pptx
Top 6 Evolving Trends in Android Application Development.pptxTop 6 Evolving Trends in Android Application Development.pptx
Top 6 Evolving Trends in Android Application Development.pptx
MobibizIndia1
 
CES2014 IPG Media Lab Recap
CES2014 IPG Media Lab RecapCES2014 IPG Media Lab Recap
CES2014 IPG Media Lab Recap
Thorsten Linz
 
Future of mobile app development trends in 2022
Future of mobile app development trends in 2022Future of mobile app development trends in 2022
Future of mobile app development trends in 2022
ORP Versatile Mobitech LLC
 
01 valter wolf mwc highlights mma
01  valter wolf mwc highlights mma01  valter wolf mwc highlights mma
01 valter wolf mwc highlights mma
Mobile Marketing Association
 
StoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for MarketersStoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for Marketers
Andy Maskin
 
Mobile World Congress 2014 Recap
Mobile World Congress 2014 RecapMobile World Congress 2014 Recap
Mobile World Congress 2014 Recap
Thorsten Linz
 
Mobile World Congress 2014 Recap
Mobile World Congress 2014 RecapMobile World Congress 2014 Recap
Mobile World Congress 2014 Recap
IPG Media Lab
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015
Ogilvy Consulting
 
MWC 2017 recap
MWC 2017 recapMWC 2017 recap
MWC 2017 recap
Steven Harries
 
What is the Future of Android App Development for 2023 & Beyond.
What is the Future of Android App Development for 2023 & Beyond.What is the Future of Android App Development for 2023 & Beyond.
What is the Future of Android App Development for 2023 & Beyond.
Techugo
 
57 best mobile app ideas for a successful startup in 2023
57 best mobile app ideas for a successful startup in 202357 best mobile app ideas for a successful startup in 2023
57 best mobile app ideas for a successful startup in 2023
riyak40
 

Similar to MWC 2014- key highlights, trends and announcements (20)

Mobile World Congress 2016 Trend Recap
Mobile World Congress 2016 Trend RecapMobile World Congress 2016 Trend Recap
Mobile World Congress 2016 Trend Recap
 
MWC 2015 - A Recap of the Key Announcements, Highlights and Trends
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsMWC 2015 - A Recap of the Key Announcements, Highlights and Trends
MWC 2015 - A Recap of the Key Announcements, Highlights and Trends
 
Mobile World Congress 2013: A report from the floor
Mobile World Congress 2013: A report from the floorMobile World Congress 2013: A report from the floor
Mobile World Congress 2013: A report from the floor
 
Mobile World Congress - Report
Mobile World Congress - ReportMobile World Congress - Report
Mobile World Congress - Report
 
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentMobile World Congress 2019: 6 Key Factors that Will Change the Present
Mobile World Congress 2019: 6 Key Factors that Will Change the Present
 
Mwc report 2016
Mwc report 2016Mwc report 2016
Mwc report 2016
 
Future Of Mobile App Development Trends in 2023
Future Of Mobile App Development Trends in 2023Future Of Mobile App Development Trends in 2023
Future Of Mobile App Development Trends in 2023
 
2014 YEAR IN REVIEW: MOBILE
2014 YEAR IN REVIEW: MOBILE2014 YEAR IN REVIEW: MOBILE
2014 YEAR IN REVIEW: MOBILE
 
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdfTop 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
 
Top 6 Evolving Trends in Android Application Development.pptx
Top 6 Evolving Trends in Android Application Development.pptxTop 6 Evolving Trends in Android Application Development.pptx
Top 6 Evolving Trends in Android Application Development.pptx
 
CES2014 IPG Media Lab Recap
CES2014 IPG Media Lab RecapCES2014 IPG Media Lab Recap
CES2014 IPG Media Lab Recap
 
Future of mobile app development trends in 2022
Future of mobile app development trends in 2022Future of mobile app development trends in 2022
Future of mobile app development trends in 2022
 
01 valter wolf mwc highlights mma
01  valter wolf mwc highlights mma01  valter wolf mwc highlights mma
01 valter wolf mwc highlights mma
 
StoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for MarketersStoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for Marketers
 
Mobile World Congress 2014 Recap
Mobile World Congress 2014 RecapMobile World Congress 2014 Recap
Mobile World Congress 2014 Recap
 
Mobile World Congress 2014 Recap
Mobile World Congress 2014 RecapMobile World Congress 2014 Recap
Mobile World Congress 2014 Recap
 
Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015Five Trends from Mobile World Congress 2015
Five Trends from Mobile World Congress 2015
 
MWC 2017 recap
MWC 2017 recapMWC 2017 recap
MWC 2017 recap
 
What is the Future of Android App Development for 2023 & Beyond.
What is the Future of Android App Development for 2023 & Beyond.What is the Future of Android App Development for 2023 & Beyond.
What is the Future of Android App Development for 2023 & Beyond.
 
57 best mobile app ideas for a successful startup in 2023
57 best mobile app ideas for a successful startup in 202357 best mobile app ideas for a successful startup in 2023
57 best mobile app ideas for a successful startup in 2023
 

More from DMI

CX Audit Workshop
CX Audit WorkshopCX Audit Workshop
CX Audit Workshop
DMI
 
DMI 2017 Mobile Trends
DMI 2017 Mobile TrendsDMI 2017 Mobile Trends
DMI 2017 Mobile Trends
DMI
 
DMI – World Gaming Executive Summit
DMI – World Gaming Executive SummitDMI – World Gaming Executive Summit
DMI – World Gaming Executive Summit
DMI
 
DMI – We Can See the Future
DMI – We Can See the FutureDMI – We Can See the Future
DMI – We Can See the Future
DMI
 
Top 10 Trends for Winners in Mobile 2016
Top 10 Trends for Winners in Mobile 2016Top 10 Trends for Winners in Mobile 2016
Top 10 Trends for Winners in Mobile 2016
DMI
 
Don't Mobilize Your Business – Reinvent It
Don't Mobilize Your Business – Reinvent ItDon't Mobilize Your Business – Reinvent It
Don't Mobilize Your Business – Reinvent It
DMI
 
Innovation through Hackathons
Innovation through HackathonsInnovation through Hackathons
Innovation through Hackathons
DMI
 
Cambodian Life - Living and Working in Phnom Penh
Cambodian Life - Living and Working in Phnom PenhCambodian Life - Living and Working in Phnom Penh
Cambodian Life - Living and Working in Phnom Penh
DMI
 
Mobile Application Security by Design
Mobile Application Security by DesignMobile Application Security by Design
Mobile Application Security by Design
DMI
 
10 Design Trends 2015 - UX & UI Trends for Mobile Solutions
10 Design Trends 2015 - UX & UI Trends for Mobile Solutions10 Design Trends 2015 - UX & UI Trends for Mobile Solutions
10 Design Trends 2015 - UX & UI Trends for Mobile Solutions
DMI
 
Top 8 Mobile Finance Trends 2015
Top 8 Mobile Finance Trends 2015Top 8 Mobile Finance Trends 2015
Top 8 Mobile Finance Trends 2015
DMI
 
Top 8 Enterprise Mobility Trends 2015
Top 8 Enterprise Mobility Trends 2015Top 8 Enterprise Mobility Trends 2015
Top 8 Enterprise Mobility Trends 2015
DMI
 
UX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designUX & UI Design - Differentiate through design
UX & UI Design - Differentiate through design
DMI
 
Winning the mobile user in 2015
Winning the mobile user in 2015Winning the mobile user in 2015
Winning the mobile user in 2015
DMI
 
Golden Gekko presentation Google I/O 2014
Golden Gekko presentation Google I/O 2014Golden Gekko presentation Google I/O 2014
Golden Gekko presentation Google I/O 2014
DMI
 
Golden Gekko Review of iOS8- for users and developers
Golden Gekko Review of iOS8- for users and developersGolden Gekko Review of iOS8- for users and developers
Golden Gekko Review of iOS8- for users and developers
DMI
 
User Testing- guiding the way to success
User Testing- guiding the way to successUser Testing- guiding the way to success
User Testing- guiding the way to success
DMI
 
Golden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacyGolden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacy
DMI
 
Warburtons Enterprise App Case Study
Warburtons Enterprise App Case StudyWarburtons Enterprise App Case Study
Warburtons Enterprise App Case Study
DMI
 
An introduction to Beacons
An introduction to BeaconsAn introduction to Beacons
An introduction to Beacons
DMI
 

More from DMI (20)

CX Audit Workshop
CX Audit WorkshopCX Audit Workshop
CX Audit Workshop
 
DMI 2017 Mobile Trends
DMI 2017 Mobile TrendsDMI 2017 Mobile Trends
DMI 2017 Mobile Trends
 
DMI – World Gaming Executive Summit
DMI – World Gaming Executive SummitDMI – World Gaming Executive Summit
DMI – World Gaming Executive Summit
 
DMI – We Can See the Future
DMI – We Can See the FutureDMI – We Can See the Future
DMI – We Can See the Future
 
Top 10 Trends for Winners in Mobile 2016
Top 10 Trends for Winners in Mobile 2016Top 10 Trends for Winners in Mobile 2016
Top 10 Trends for Winners in Mobile 2016
 
Don't Mobilize Your Business – Reinvent It
Don't Mobilize Your Business – Reinvent ItDon't Mobilize Your Business – Reinvent It
Don't Mobilize Your Business – Reinvent It
 
Innovation through Hackathons
Innovation through HackathonsInnovation through Hackathons
Innovation through Hackathons
 
Cambodian Life - Living and Working in Phnom Penh
Cambodian Life - Living and Working in Phnom PenhCambodian Life - Living and Working in Phnom Penh
Cambodian Life - Living and Working in Phnom Penh
 
Mobile Application Security by Design
Mobile Application Security by DesignMobile Application Security by Design
Mobile Application Security by Design
 
10 Design Trends 2015 - UX & UI Trends for Mobile Solutions
10 Design Trends 2015 - UX & UI Trends for Mobile Solutions10 Design Trends 2015 - UX & UI Trends for Mobile Solutions
10 Design Trends 2015 - UX & UI Trends for Mobile Solutions
 
Top 8 Mobile Finance Trends 2015
Top 8 Mobile Finance Trends 2015Top 8 Mobile Finance Trends 2015
Top 8 Mobile Finance Trends 2015
 
Top 8 Enterprise Mobility Trends 2015
Top 8 Enterprise Mobility Trends 2015Top 8 Enterprise Mobility Trends 2015
Top 8 Enterprise Mobility Trends 2015
 
UX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designUX & UI Design - Differentiate through design
UX & UI Design - Differentiate through design
 
Winning the mobile user in 2015
Winning the mobile user in 2015Winning the mobile user in 2015
Winning the mobile user in 2015
 
Golden Gekko presentation Google I/O 2014
Golden Gekko presentation Google I/O 2014Golden Gekko presentation Google I/O 2014
Golden Gekko presentation Google I/O 2014
 
Golden Gekko Review of iOS8- for users and developers
Golden Gekko Review of iOS8- for users and developersGolden Gekko Review of iOS8- for users and developers
Golden Gekko Review of iOS8- for users and developers
 
User Testing- guiding the way to success
User Testing- guiding the way to successUser Testing- guiding the way to success
User Testing- guiding the way to success
 
Golden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacyGolden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacy
 
Warburtons Enterprise App Case Study
Warburtons Enterprise App Case StudyWarburtons Enterprise App Case Study
Warburtons Enterprise App Case Study
 
An introduction to Beacons
An introduction to BeaconsAn introduction to Beacons
An introduction to Beacons
 

Recently uploaded

AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 

Recently uploaded (20)

AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 

MWC 2014- key highlights, trends and announcements

  • 1. A recap of the key highlights, trends and announcements. MWC 2014
  • 2. Index 3 4 6 8 Introduction Mark Zuckerberg & internet access for all Key device announcements: Samsung Key device announcements: Nokia Wearables and IoT Beacons & mobile payments Mobile advertising 2.0 10 12 14
  • 3. 3 Introduction With more than 85,000 visitors from 201 countries, the 2014 Mobile World Congress set a new record for the mobile industry’s premier event. More than 1,800 exhibiting companies showcased cutting- edge products and services across 98,000 square metres of exhibition and hospitality space, spread over 8 halls. Upwards of 3,800 international media and industry analysts also attended the event reporting on key industry announcements. This year, the Mobile World Congress expanded to include a number of partner-led events at Fira Montjuïc (the previous MWC location in Barcelona), drawing more than 5,000 attendees. Events hosted included mPowered Industries, EyeforTravel, Mobile Media Summit, the WIPJam and GSMA DEVCON and HACKATHON, as well as 4 Years From Now (4YFN), a mobile entrepreneurship and innovation event created by Mobile World Capital. 3
  • 4. Mark Zuckerberg used his keynote to communicate Facebook’s vision to connect the entire planet through the Internet.org initiative. He also discussed the potential with Whatsapp to disrupt mobile communication including messaging and voice to be integrated. Zuckerberg said: “WhatsApp is a great fit for us. Already half a billion people use it for messaging. It’s the most engaging app we’ve ever seen exist on mobile by far. About 70% of people who use WhatsApp, use it every day, which kind of blows away everything else that’s out there.” Mark Zuckerberg & internet access for all 4
  • 5. 5 What we think We think that Internet.org will help connect more people, grow Facebook to 2 billion active users over the next year and Whatsapp will prove to compete with Skype and other VoIP services as well as mobile operators’ voice services over time. WhatsApp may disrupt the market for voice calls but we won’t see advertising in WhatsApp for at least a few years to come.
  • 6. 6 Key device announcements: Samsung The consensus is that Samsung stole the show at MWC with no less than 3 new wearable devices and the Samsung Galaxy S5. A quick recap of the Galaxy S5 specs include a harder and more premium-feel shell, faster processor, bigger screen, higher resolution, faster and better camera, water resistance, enhanced battery life, faster Wifi and 4G, health tracker as well as a fingerprint scanner. 6
  • 7. 7 What we think Just like the iPhone 5S, this is an evolution rather than a revolution but nevertheless, the device surpassed most of our expectations. Rather than loading it with lots of new features, Samsung has done a great job taking a fantastic device to the next level in every single way. One of the most exciting functions was that the fingerprint scanner also enables payment authentication. The S5 will be a winner in 2014.
  • 8. 8 Key device announcements: Nokia - Nokia X Nokia scored a hat trick releasing three devices that run on Android. The Nokia X for $122 with a 4-inch screen, Nokia X+ with an SD card at $136 and Nokia XL with a 5-inch screen, 5 megapixel camera and 2-mega pixel front facing camera at $149. They won’t be available in the US, Canada, Korea and Japan in part to avoid competing with Lumia phones. Nokia also announced two even cheaper phones including the Nokia 220 which comes with Facebook, Twitter and some games, meant as a starter phone for $40 and Asha 230 with more offers for apps at $62. 8
  • 9. 9 What we think We are very impressed by the amount of smartphone for money you get with Nokia X. It has a lot of potential to do well in developing countries which make up a huge segment of global smartphone growth. The question is whether Nokia still has the brand and distribution power to strike back with these devices. Brands targeting emerging markets should definitely plan on supporting this device.
  • 10. 10 Wearables and IoT IoT and wearables were the most talked about topics at the congress – Procter & Gamble’s Oral B launched and showcased a connected toothbrush. The device gives personalised advice and helps users improve their brushing via the help of an app which the device connects to by Bluetooth 4.0. The Fitbit fitness band became the wearable of the congress itself with a great many attendees sporting one throughout MWC week. The Samsung Gear 2 and Gear 2 Neo both have heart rate sensors, pedometers and various tools to measure exercise, sleep and stress levels. The other difference vs the original Gear is that they now run the Tizen OS rather than Android. Huawei on the other hand launched the TalkBand B1 which is a smartwatch, fitness tracker and bluetooth earpiece all in one. Motorola launched its MotoACTV to track work-out stats through a pedometer and GPS, and may be showing the trend for wearables to come - a smartwatch that resembles “more a piece of jewellery rather than ugly tech.” 10
  • 11. 11 What we think The Samsung Gear 2 is a major improvement and the focus on fitness will help its appeal to fitness fanatics and geeks with Android devices. It’s still not a mainstream smartwatch and not a fashion accessory as people expect the iWatch to be, but we expect to see some good traction. For brands, it could be good PR to launch their apps early but don’t expect much traffic. The Huawei device is unexpectedly slick with a low price tag (135 USD) so also has a good chance of gaining traction when it launches outside of China. Overall the range of devices presented was impressive, however, the majority of them are not able to talk to each other nor provide open access. To make the devices truly life-enhancing, we need to be able to combine the information from all sources for a global picture. The other challenge is that developers find it hard enough to keep up with iOS, Android and Windows so launching additional OS and versions of OS will be a limiting factor for developer support.
  • 12. 12 Beacons & mobile payments We visited a couple of companies including Indoo.rs, WiseSec, Wirecard, Nordic Semiconductor and Mobisfera to see how beacon technology can be used in different combinations. Indoo.rs presented a strong solution for indoor mapping, navigation and communication. WiseSec showed how Beacons and BLE can be used in solutions that require a high level of security. Wirecard had a demo of how Beacons can be used as a payment enabler in stores/restaurants. Nordic Semiconductor showed various examples of BLE used for glasses, hearing aides and a low energy heart monitor. Paypal showcased examples of hands-free mobile payments using beacons. 12
  • 13. 13 What we think Apple rolling out its specifications for iBeacons while simultaneously beginning to certify devices that use the technology through its MFi program will help hardware manufactures improve credibility for use of the standard. However, Golden Gekko expected more in terms of demos and show cases. The lack of bigger companies in this space shows that the technology is still relatively immature.
  • 14. 14 Mobile advertising 2.0 Here are just a few of the interesting companies we met with: Fiksu: Top providers for optimisation of app download advertising across publishers / ad networks. AdBrain: Tool provider for mobile advertising buying, managing and optimisation across ad networks. TAPCommerce: Engagement and retargeting advertising related to mobile apps with social network integration. MobileAppTracking: Platform for app marketers to attribute app installs, in-app engagement and purchase back to ad partners. Airpush: High performance, exceptional ad formats and targeting technology. 14
  • 15. 15 What we think Mobile banner ad formats are still alive and kicking but the industry is changing faster and faster, with innovation coming from only a small proportion of new startups. The traditional media companies are historically slow to try new things, so brands need to allocate a proportion of their budgets to testing and driving innovation. We’ve seen some very fast results for brands and apps in terms of ROI.
  • 16. Fighting for a world full of mobile solutions since 2005 web www.goldengekko.com email info@goldengekko.com