2 Months summer internship program at Deepak fertilizers and Petrochemicals corporation limited

1. DEEPAK FERTILISERS
AND PETROCHEMICALS
CORPORATION LIMITED

2. Address:
Opposite Golf Course, Yerwada, Yerwada, Pune,
Maharashtra 411006.
Phone: 020 6645 8000
Industry Type:
Fertilizers Industry

3. Marketing Strategy of
Deepak Fertilisers

4.  Length of the internship – 2 Months
 Name & Designation of the person under whom training was
conducted:
Mr. Rahul Shamrao Pol
Manager- Sales & Marketing
DFPCL, Thane
 Coordinating HR Person:
Mr. Sagar Saraf
HR Manager, DFPCL

5. Department
 My internship was in Deepak Fertilisers with marketing
department.
 Responsibilities
 Market Survey
The responsibility is that to conduct market survey
and analyse the value of fertilizers from the dealers and sub-
dealers, who sells the fertilizers to the farmers.
And another responsibility is that to meet the farmers
(groups or personally) and take farmers opinions regarding
the fertilizers which is farmers used in their field for
cultivation.

6. Company objectives
 To produce and market fertilizers and chemicals
efficiently and economically in an environmentally sound
manner.
 To continuously upgrade the quality of human resources
and promote organizational and management
development.
 To enhance Safety standards.
 To ensure corporate growth by expansion as well as
diversification.

7. Objectives of marketing department
 To increase the total sales volume and market share
particularly in the primary marketing zone of the Company.
 To provide extension and education services to the farmers
to improve their agricultural productivity.
 Timely availability of the product.
 To provide the products at competitive rates.
 To educate farmers and conduct such training programs as
may be necessary in respect of usage of fertilizers
 To conduct free soil testing services in any of its six static
soil testing laboratories or five mobile testing laboratories.

8. Project
 The project given to me was research type.
 I had to do the market research
 To understand industrial challenges
 To know about Customer relationship
 To acquire good knowledge of market research
 Quality presentation of product

9. Objectives of my project
 To understand industrial challenges
 To know about Customer relationship
 To acquire good knowledge of market research
 Quality presentation of product

10. Challenges faced by me and learning
from it
 Industrial environment
 Maintain customer relationship
 Traveling
 Lack of time

11. Business experience
 How to convince the customer
 How to explain product quality (customer point of view)
 About marketing strategies

12. Experiences which I acquired
 Good experience about company
 Marketing tips
 How to market new product
 How to interpreted good about the product quality

13. THANK YOU