1. Magraiya Rishi Raj
Mobile-00234-7087598644
Email- rmagraiya@rediffmail.com
rmagraiya@gmail.com
Career Objective Seeking a challenging career with a progressive organization, this provides me ample
growth as a professional and as an individual and where my potentials can be
completely utilized to serve the Company and the nation.
Professional Abridgement
Work Experience : 11 Yrs 3 Months
West African Cotton Co Ltd., A TGI Group
From 1 July 2009 onward
Branch Manager
(South West Nigeria), Ibadan, Oyo State, Nigeria
Looking after 8 states of South West Nigeria
 Network of 300 distributors in 8 states
 Business of 3.0 Billion
 Managing warehouse for Agrochemicals, Seeds, Fertilizers, Sprayers
 Managing team of 11 marketers, 2 Promotion officer and 10 office staff
 Involvement in the promotional activities in all the states for different products.
 Regular interaction with Government peoples.
Market Development-
 Strategize, plan & execute market development activities to generate demand for our products
and achieve business targets. Set timelines, coordinate and regularly track plan against
achievement.
 Identify and leverage new markets, avenues and segments for business growth.
 Strategically target competition to grow business.
Demand Generation Activities –
 Product demonstrations (field days), mega meetings, trade meetings, market day
stalls, POP display, individual contact, fairs/exhibitions, farmer testimonials,
hoardings, etc.
 Build up “word of mouth” for the product by involving “innovator” farmers and opinion
leaders.
 Design effective communication and talking points about the products for the
customers.
Channel Management-
 Engage trade to set up a distribution channel which sustainably invests, promotes
and sells company’s products.
 Continuously review distribution channel on performance and act by realignment as
per business needs.
Monsanto India Limited
Jan 30th 2008 to May 29th 09
Territory Manager Parbhani, Maharashtra, India
 Looked after Branded Cotton Business in two districts.
 Sold 46 K pkts FY 08, ABS 143 K Pkts FY 09

2.  Very good experience of seed business with Monsanto in Maharashtra
 Worked in second largest cotton growing area
 Managed team of 6 project officers in Monsanto
 CHANNEL MANAGEMENT-
a. Advance collections for our products through effective communication and execution of
commercial schemes. Collections in cash discounts and outstanding, if any.
b. Play with channel to ensure product wise targeted numbers.
 CUSTOMER SERVICE
a. Customer service from sowing till harvest through field crop management through crop visits &
guidance.
b. Handle customer complaints regarding performance, germination issues etc.
 SURVEYS
a. Conduct demand estimation surveys to know farmer preferences for crops, products, our
standing in market, identify gaps (if any) and understand competition.
b. Conduct yield surveys, product feedback surveys etc. to keep the company updated on market
trends.
 TEAM MANAGEMENT
a. Recruit, train and motivate MDOs to conduct market development and pre-season activities to
achieve results.
b. Plan the travel route of MDO, track activities against plan and ensure results.
 MIS
a. Keep track of market trends, consumer preferences, government policies etc.
b. Competition movements, product performance, commercial schemes.
Bayer CropScience Ltd.
Sr. Territory Executive
April 1st 2006 to 10th June 2008 at Sangrur, Punjab
Territory Executive
November 5th 2004 to 31st March 2006
Headquarter: Mansa
(Punjab)
Achievements
 Record sale of Topstar (Paddy Herbicide) at Sangrur HQ raised from 57 kgs (2005) to 338.6 kgs 2006,
345.8 kgs in 2007 Highest in Chd. Region
 Raxil 2.15 MT from basic level of 0.630 MT in 2006.
 (Raxil Champion Award North Zone 2007)- 3.31 MT in 2007
 Regent granules from basic level of 8.5 MT to 28 MT in 2006.
 Raised sale of Atlantis from 0.252 MT (2005) to 1.452 MT (2006).
 Doubled (2005) sale of Sangrur HQ for Bayer Crop Science with 211% growth.
United Phosphorus Limited
Nov 2003 to October 2004
Patiala
 Worked as Sales Officer in UPL at Patiala Head Quarter.
 Achieved second highest sales collection in region for sf-10 (Wheat Herbicide).

3. Professional Trainings
Value selling – Monsanto Training on sales skill set.
Product training (Twice) – Training on the Monsanto’s products: Cotton & Roundup.
Attended Train the Trainer Programme for Roundup and trained team of 20 Territory Managers and 60 MDO’s .
NIAM Jaipur:Trainingon Management Development Programme.
NIS Sparta Ltd (A Division of ADA RelianceGroups) - Breakingthe Barriers.
Educational Qualification
1 Masters of Agriculture from Punjab Agricultural University, Ludhiana. 2003
Specialization: Agronomy
2 B.Sc. (Agri.) from Jawaharlal Nehru Krishi Vishwavidyalya, Jabalpur. Campus Indore (MP) 2000
Academic achievements
1 Selected in Junior Research Fellowship Examination conducted by ICAR, New Delhi in 2001
2 Qualified National Eligibility Test (NET) conducted by ICAR, New Delhi in 2004
Research experience
MSc Thesis titled “Studies on plant population and nitrogen requirements of hybrid sunflower
(Helianthus annuus l.) Planted on different dates”
Presentations
Effect of plant population and nitrogen requirements of hybrid sunflower planted on different dates.
Global warming and its impact on agriculture.
Extra-curriculars
Personal Information
Date of Birth 11-11-1977
Marital Status: Married
Languages known: Hindi, English,
References: Can be furnished if required.