2. Parle Products company was founded in 1929 in
British India.
It was owned by the Chauhan family .
Parle began manufacturing biscuits in 1939.
Parle company was split into three separate companies
Parle Products
Parle Agro
Parle Bisleri
3. Parle is an Indian manufacturer of cookies and
confectionery (including toffees, candies, savories,
and mints).
40% share of the Indian biscuit and a 15% share of
the confectionery market within the country.
major biscuit brands include Parle-G, Monaco and
Krackjack.
confectionery brands comprised of Melody,
Poppins, Mangobite, Kismi and Orange.
5. The plant at Bahadurgarh and Neemrana are
amongst the largest biscuit and confectionary
manufacturing facilities in India.
The company has around 1,500 wholesalers.
425,000 retail outlets
Parle’s international operations in the Middle
East, Africa, South America, Sri Lanka,
Australia and North America.
Parle introduce their first product is Glucose
Biscuits.
6. The company's slogan is G means Genius.
"Parle-G", is derived from the name of the
suburban rail station, Vile Parle.
Parle had sales of Rs 3,500 crore (Rs 35
billion).
10. Market profitability:
Porter five forces analysis
Buyer power
Supplier power
Barriers to entry
Threat of substitute products
Rivalry among firms in the industry
11. Customer analysis
Choice Modelling
Competitor analysis
Risk analysis
Product research
Advertising the research
Marketing mix modeling
12. Category Britannia Parle Leader
Glucose Tiger Parle -G Parle-G
Marie Marie Gold Parle Marie Marie Gold
Salty snacks 50-50 Krack Jack Krack Jack
Choco chips Good day Hide n seek Good day
Milk Milk bikis Milk sakhti Milk bikis
Bourbon Bourbon Hide n Seek Bourbon
Nice Nice ------ Britannia Nice
13. Research Type: EXPLORATORY RESEARCH
The study was conducted for regarding market
review, comparative analysis and new product
development. Thus it is an exploratory type
of research.
TOOLS FOR DATA COLLECTION
PRIMARY DATA
SECONDARY DATA
14. Availability of all the products is not uniform in all
the towns.
Breakage problem in the Family packs of glucose
biscuits is leading to the decline in sales in this
category.
Schemes, Discounts, offers, coupons etc. are not
reaching to the retailers and customers.
Very little range of Parle biscuits were visible in
organized retail outlets.
Britania is emerging as major Competitor in the
organized retail outlets.
15. Company should start a program for the loyal
retailers and wholesalers to reduce their
complaints by providing timely supply and
replacement this will help in increasing their
sales.
Company should adopt innovative packaging
techniques.
To increase the number of stock keeping
units {SKU} available in the retailers store so
that retailer can be saved from the loss of the
expired and damaged goods.
16. It was also concluded that Parle is the first
preference of both the customers and
retailers (Organized and unorganized both)
because of its price and brand image.
The Parle name symbolizes quality, health
and great taste.
They lagging in services to retailers because
of improper supply and distribution .
Parle customers world wide.
Biggest market of parle for their products.