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Parle research project report

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  1. 1. Presented BY Rakesh Kumar
  2. 2.  Parle Products company was founded in 1929 in British India.  It was owned by the Chauhan family .  Parle began manufacturing biscuits in 1939.  Parle company was split into three separate companies Parle Products Parle Agro Parle Bisleri
  3. 3.  Parle is an Indian manufacturer of cookies and confectionery (including toffees, candies, savories, and mints).  40% share of the Indian biscuit and a 15% share of the confectionery market within the country.  major biscuit brands include Parle-G, Monaco and Krackjack.  confectionery brands comprised of Melody, Poppins, Mangobite, Kismi and Orange.
  4. 4.  Producing Biscuits and Confectionary :-  Mumbai  Bahadurgarh  Neemrana  Bangalore
  5. 5.  The plant at Bahadurgarh and Neemrana are amongst the largest biscuit and confectionary manufacturing facilities in India.  The company has around 1,500 wholesalers.  425,000 retail outlets  Parle’s international operations in the Middle East, Africa, South America, Sri Lanka, Australia and North America.  Parle introduce their first product is Glucose Biscuits.
  6. 6.  The company's slogan is G means Genius.  "Parle-G", is derived from the name of the suburban rail station, Vile Parle.  Parle had sales of Rs 3,500 crore (Rs 35 billion).
  7. 7. Britania ITC
  8. 8.  Seiri - Reorganization (necessary/ unnecessary items)  S- Seiton - Place Fixing  S- Seiso – Neat and Cleanliness  S- Seiketsu – Standardization  S- Shitsuke – Discipline
  9. 9.  Market profitability: Porter five forces analysis  Buyer power  Supplier power  Barriers to entry  Threat of substitute products  Rivalry among firms in the industry
  10. 10.  Customer analysis  Choice Modelling  Competitor analysis  Risk analysis  Product research  Advertising the research  Marketing mix modeling
  11. 11. Category Britannia Parle Leader Glucose Tiger Parle -G Parle-G Marie Marie Gold Parle Marie Marie Gold Salty snacks 50-50 Krack Jack Krack Jack Choco chips Good day Hide n seek Good day Milk Milk bikis Milk sakhti Milk bikis Bourbon Bourbon Hide n Seek Bourbon Nice Nice ------ Britannia Nice
  12. 12.  Research Type: EXPLORATORY RESEARCH The study was conducted for regarding market review, comparative analysis and new product development. Thus it is an exploratory type of research.  TOOLS FOR DATA COLLECTION PRIMARY DATA SECONDARY DATA
  13. 13.  Availability of all the products is not uniform in all the towns.  Breakage problem in the Family packs of glucose biscuits is leading to the decline in sales in this category.  Schemes, Discounts, offers, coupons etc. are not reaching to the retailers and customers.  Very little range of Parle biscuits were visible in organized retail outlets.  Britania is emerging as major Competitor in the organized retail outlets.
  14. 14.  Company should start a program for the loyal retailers and wholesalers to reduce their complaints by providing timely supply and replacement this will help in increasing their sales.  Company should adopt innovative packaging techniques.  To increase the number of stock keeping units {SKU} available in the retailers store so that retailer can be saved from the loss of the expired and damaged goods.
  15. 15.  It was also concluded that Parle is the first preference of both the customers and retailers (Organized and unorganized both) because of its price and brand image.  The Parle name symbolizes quality, health and great taste.  They lagging in services to retailers because of improper supply and distribution .  Parle customers world wide.  Biggest market of parle for their products.