1. Pravin K Parmar
S/O Keshubhai A Parmar, “Suryodaya” A/P – Pipli, Tal.: Kodinar, Dist: Gir Somnath, Junagadh,
Gujarat, Pin: 362720, Contact No: 9727170013, E-mail: Pparmar5677@gmail.com
Career Objective:
Agriculture professional with diversified work experience of more than 7 years and passion to grow
professionally & personally and seeking mid senior level sales & marketing management position in
Agricultural Industry.
Work Experience:
Training Manager - BASF India Ltd: Since Jan 2014 to till the date
Job Responsibilities:
 To create crop based Samruddhi training modules – pests, diseases, weeds, nutritional disorders,
good agricultural practices & product stewardship
 To execute BASF training modules for the field sales team – class room
 To provide the on job/ on farm training to the sales team
 To create and implement disease & pest incidence/ prediction models
 To create & implement BASF technical certification program
 To leverage local university resources, national resources and BASF global resources to get the
latest technology and improvements
 To be a single focal point for identification of disease/ weeds for sales team
 To ensure effective & timely reporting & adhere & implement the processes.
Area Sales Manager: BASF India Ltd: Jan 2013 to Dec 2013
Costal Part of Gujarat – Jamnagar, Bhuj, Porbandar, Surendranagar & Rajkot
Job Responsibilities:
 Full accountability in planning, monitoring and evaluating of all sales promotional programmes,
publicity activities and liaison functions. Handling a business of Rs 15 Cr.
 Handling administrative functions, develop & streamline SOPs for enhancing the pre-existing
systems & procedures
 Responsible for achieving monthly forecasted Value Budget, Planning & execution of market
development activities for Brand Promotion through aggressive demand generation activates
supported with Commercial offers to trade partners
 Drawing up plans for mapping the complete geography and also developed market in almost all
potential areas
 Reviewing existing systems & procedures and design internal controls/quality audit checks for
various operational areas for achieving higher operational efficiency, resource rationalization and
cost optimization.
Territory Manager: BASF India Ltd: Jan 2010 to Dec 2012
Surendranagar, Bhuj & Jamnagar (Gujarat)
Job Responsibilities:
 Developed markets by visiting the fields across villages. Created season-wise product awareness,
arrange field programs on different crop & post-harvest technology programme
 Interacted with the farmers & meticulously solving their agricultural/cultivation queries
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2.  Evaluated marketing strategy based on knowledge of establishment objectives, market
characteristics, and cost and mark-up factors
 Negotiated contracts with vendors/ distributors, managing product distribution, establishing
distribution networks & its strategies
 Consulted with product development personnel on product specifications i.e. design & packaging.
Liaise with the retailers, stockist, C & F to push up the sales.
Professional Snapshots:
Year 2014:
 360 degree nature of Job change from sales to technical crop training to entire sales team of North-
West part of India.
 Provided technical support to field team for day one of their joining
 AP Business Innovation Award in Building an In-House Database of Field Images
Year 2013:
 Achieved Regional Sales Target 135% with Strategic products
 Achieved Business Innovation Award for Groundnut Samruddhi
 Achieved Sales of Rs. 150 Mio and Manage 3 TM’s & 35 Field Assistants
Year 2010 – 2012:
 Stomp Xtra highest sealer of Gujarat in 2010 ( liquidated 23 KL)
 Developed Paid Spray Service in Cumin Crop – Spray Service Award 2010
 Developed AgCelence Product in Cotton Crop – Headline & Cabrio Top
 Sales Excellence Asia-Pacific Award – 2011
 BASF Sales Executive Documentary – 2012 ( Video for AP Germany)
 Safety Council Member for Gujarat & Rajasthan State – 2011 to 2014
Key Competencies:
 Client Relations Management
 Market Penetration
 Brand Management
 Administration
Personal Competencies:
 Confidence and persuasiveness, for 'selling' your ideas
 Detailed project management skills and experience
 Sound knowledge in Agronomy, Entomology and Plant Pathology
 Ability to work within a collaborative environment
 Well versed with MS-Office (Word, Excel, Power Point)
Academic Qualification:
Degree University Year of Passing Percentage
B.Sc. ( Agri ) Navsari Agri. University 2005 55.90
HSC GSEB Divisional Board 2001 54.00
SSC GSEB Divisional Board 1999 60.57
I hereby declare that all the statements made above are true to the best of my best knowledge and belief.
Place: Ahmedabad Pravin K Parmar
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 Strategic Sales/Marketing
 Market Development
 Sales Forecasting
 Target Achievement