to    write 4                                                                                                   & mirror o...
Upcoming SlideShare
Loading in...5
×

How to Write for Social Media

3,896

Published on

To understand the difference between business communications/writing, it's important to look at authority, authenticity and the mirror of intent.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,896
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
32
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

How to Write for Social Media

  1. 1. to write 4 & mirror of intenthow social authority the media authenticityIn the world of social media, business writing can be the “kiss of death”. Rather than writing in the voice and style of the brand, you need to embracethe voice of the customer. Here are FIVE reflections to help locate, engage and incorporate the voice of the customer in your social media copywriting. Reiteration: Focused Consistency: Style and reiteration of key terms language reinforces and language trust and personality Rhythm: Consistent Conversation: Write sentence length and as if the copy is to be formal language creates spoken. It promotes authority engagement Keywords: Brand, Topics: Copy focuses product /service terms on the topic at hand not are fore grounded as on the product or part of the context solution Jargon: Industry or Speech: Write like you company specific terms are making a speech at are assumed knowledge a high school Story: Copy uses Description: Copy narrative to explain describes a situation choices, make often in the third person suggestions, prove points Learn more: To turn social media into business insight, subscribe to www.servantofchaos.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×