After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy. 1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.” 2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
 3. “Are you stalking me? 'Cause that would be super.”
 4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.” 5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
 6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
 7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
 8. “Don't take life too seriously, you'll never get out alive. Write That Down.”


1. Van Wilder’s Guide to Social Media
Write That Down!
Monday, June 1, 2009

2. Who Am I?
Erica O’Grady
CXO (Chief Experience Officer)
Peanut Butter Media
Twitter: @ericaogrady
FriendFeed: ericaogrady
Office: Caroline Collective
4820 Caroline
Houston, TX 77004
Monday, June 1, 2009

3. How Did We Get Here?
Monday, June 1, 2009

4. Monday, June 1, 2009

5. Relationships
Matter
Monday, June 1, 2009

6. People Matter
Monday, June 1, 2009

7. Your Reputation
Matters
Monday, June 1, 2009

8. “Social Media is Word-of-Mouth or
Community Based Marketing that
leverages Technology as a Platform for
Conversations.” ~Erica O’Grady
Monday, June 1, 2009

9. Raise Your Hand If You’ve Seen
VAN WILDER
Monday, June 1, 2009

10. Monday, June 1, 2009

11. VAN WILDER’s
8 Life Lessons
Monday, June 1, 2009

12. VAN WILDER’s
8 Life Lessons
Monday, June 1, 2009

13. VAN WILDER’s
8 Life Lessons
Social Media Lessons
Monday, June 1, 2009

14. “Worrying is like a
rocking chair, it gives
you something to do,
but doesn't get you
anywhere.”
Monday, June 1, 2009

15. Companies Worry
About
Monday, June 1, 2009

16. Companies Worry
About
✓ Losing Control of the Message
Monday, June 1, 2009

17. Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
Monday, June 1, 2009

18. Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
✓ Trade Secrets
Monday, June 1, 2009

19. Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
✓ Trade Secrets
✓ Buzz Words (Transparency, Authenticity, Trust
Agents, Social Capital, Community, Joining the
“Conversation”)
Monday, June 1, 2009

20. Companies Worry
About
✓ Losing Control of the Message
✓ Time Constraints
✓ Trade Secrets
✓ Buzz Words (Transparency, Authenticity, Trust
Agents, Social Capital, Community, Joining the
“Conversation”)
✓ Personal Brands
Monday, June 1, 2009

21. Monday, June 1, 2009

22. Monday, June 1, 2009

23. The Problem isn’t Technology or Social Media.
Monday, June 1, 2009

24. The Problem isn’t Technology or Social Media.
It’s FEAR
Monday, June 1, 2009

25. Monday, June 1, 2009

26. OVERWHELM
Monday, June 1, 2009

27. Monday, June 1, 2009

28. Monday, June 1, 2009

29. Monday, June 1, 2009

30. Monday, June 1, 2009

31. Monday, June 1, 2009

32. Handle Overwhelm with
Day Tight Compartments
Monday, June 1, 2009

33. Handle Overwhelm with
Day Tight Compartments
(Both for Your Company & Your Life)
Monday, June 1, 2009

34. Monday, June 1, 2009

35. Monday, June 1, 2009

36. Monday, June 1, 2009

37. Monday, June 1, 2009

38. Monday, June 1, 2009

39. Monday, June 1, 2009

40. “If you're always thinking
about the future, then you
kinda forget about the present.
Write that down.”
Monday, June 1, 2009

41. Time Saving Tools & Applications
Monday, June 1, 2009

42. Time Saving Tools & Applications
✓ NutshellMail
Monday, June 1, 2009

43. Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
Monday, June 1, 2009

44. Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
Monday, June 1, 2009

45. Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
✓ Auto-posting - Tweetlater, Blog Posts, Link Posts
from Delicious
Monday, June 1, 2009

46. Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
✓ Auto-posting - Tweetlater, Blog Posts, Link Posts
from Delicious
✓ GTD, 4-Hour Work Week Techniques
Monday, June 1, 2009

47. Time Saving Tools & Applications
✓ NutshellMail
✓ Tweetdeck, Twhirl, Seesmic Desktop
✓ Search & Monitor - Chartbeat, Analytics,
Twellow, Twitter Search, Tynt
✓ Auto-posting - Tweetlater, Blog Posts, Link Posts
from Delicious
✓ GTD, 4-Hour Work Week Techniques
✓ Focus. Simple messages. Meaningful
Relationships.
Monday, June 1, 2009

48. Monday, June 1, 2009

49. Monday, June 1, 2009

50. “Are you
stalking me?
'Cause that
would be
super.”
Monday, June 1, 2009

51. Monday, June 1, 2009

52. Monday, June 1, 2009

53. “Are you
stalking me?
'Cause that
would be
super.”
Monday, June 1, 2009

54. Make People Important
Monday, June 1, 2009

55. Make People Important
✓ Stop Focusing on the Influencers
Monday, June 1, 2009

56. Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
Monday, June 1, 2009

57. Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
✓ Be Remarkable
Monday, June 1, 2009

58. Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
✓ Be Remarkable
✓ Become Genuinely Interested In Your Clients &
Customers
Monday, June 1, 2009

59. Make People Important
✓ Stop Focusing on the Influencers
✓ Treat Everyone Like a VIP
✓ Be Remarkable
✓ Become Genuinely Interested In Your Clients &
Customers
✓ Promote and Support the things your Clients/
Customers care about too!
Monday, June 1, 2009

60. “I've learned that you can't
treat every situation as a life-
and-death matter because
you'll die a lot of times.
Write that down.”
Monday, June 1, 2009

61. Social Media Failures
Monday, June 1, 2009

62. Social Media Failures
✓ House M.D.
Monday, June 1, 2009

63. Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009

64. Social Media Failures
Monday, June 1, 2009

65. Social Media Failures
✓ House M.D.
Monday, June 1, 2009

66. Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009

67. Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009

68. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009

69. Social Media Failures
✓ House M.D.
✓ Quiznos
Monday, June 1, 2009

70. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009

71. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009

72. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
Monday, June 1, 2009

73. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
✓ Burger King
Monday, June 1, 2009

74. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
Monday, June 1, 2009

75. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
Monday, June 1, 2009

76. Social Media Failures
✓ House M.D.
✓ Quiznos
✓ Motrin Moms
✓ Skittles
✓ Burger King
Monday, June 1, 2009

77. “Sometimes in life you need to realize a
poor investment, and just cut your loses.
Write That Down.”
Monday, June 1, 2009

78. Cut It Out
Monday, June 1, 2009

79. Cut It Out
✓ Signing Up for EVERY Social Media Site
Monday, June 1, 2009

80. Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
Monday, June 1, 2009

81. Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
Monday, June 1, 2009

82. Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
✓ Focusing Too Much on the “Virtual” World
Monday, June 1, 2009

83. Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
✓ Focusing Too Much on the “Virtual” World
✓ Bankrupting Your Social Capital
Monday, June 1, 2009

84. Cut It Out
✓ Signing Up for EVERY Social Media Site
✓ Being Inconsistent
✓ Focusing Too Much on BUZZ
✓ Focusing Too Much on the “Virtual” World
✓ Bankrupting Your Social Capital
✓ Focusing Too Much on Monetization
Monday, June 1, 2009

85. “They said I did them
a Mitzvah. That's
Yiddish for ‘good deed.’
Write That Down”
Monday, June 1, 2009

86. Monday, June 1, 2009

87. Monday, June 1, 2009

88. Monday, June 1, 2009

89. Monday, June 1, 2009

90. “Sometimes you gotta let your heart lead you,
even if you know it's someplace you know
you're not supposed to be.”
Monday, June 1, 2009

91. Monday, June 1, 2009

92. “Sometimes you gotta let your heart lead you,
even if you know it's someplace you know
you're not supposed to be.”
Monday, June 1, 2009

93. The Great Twitter
Experiment
Monday, June 1, 2009

94. “Don't take life too seriously, you'll never get
out alive. Write That Down.”
Monday, June 1, 2009

95. Credits
• http://www.flickr.com/photos/ellievanhoutte/834512472/
• http://www.flickr.com/photos/almaz73/3564244382/
• http://www.flickr.com/photos/bigslow/3175852120/
• http://www.flickr.com/photos/batega/1467019878/
• http://www.flickr.com/photos/dbilly/3347521752/
• http://www.flickr.com/photos/matthamm/2945559128/
• http://www.flickr.com/photos/darwinbell/
• http://www.flickr.com/photos/angusmcdiarmid/2989131150/
• http://www.slideshare.net/missrogue/think-small
Monday, June 1, 2009