SlideShare a Scribd company logo
Key Themes and Messages Communications 101
Mission/Proposition Keep this brief – less than 10 words if possible. This is very important to your executive committee … they will want to know what you think.
Vision How are you going to ACTIVATE your mission? Again, keep it brief.
Message What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
Client needs … What need does your product or service fulfil? Your message should speak DIRECTLY to this need. Think about this carefully … revise your message and the need – keep balancing and evaluating them. Make sure both are authentic. Need: What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
I am looking for … A partner who: Point 4  – In case you prefer the Seth Godin approach and want to use point 4 – there is no point 4. Point 3  – And if you are a fan of Russell Davies (and who isn’t) then you will want to turn this into a triangle and have three points.  Point 2  –There is always more than one point of pain …  Point 1  –  Written from your client/consumer’s point of view. What are they looking for and how does this address a need point What need does your product or service fulfil? Your message should speak DIRECTLY to this need. Think about this carefully … revise your message and the need – keep balancing and evaluating them. Make sure both are authentic. Need: What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
Why You? Why You?: A partner who: Don’t forget social media and the changing landscape of marketing. Include and value add, unique selling points etc. Make sure you use an emotive form of language that addresses your brand promise. How does your company fit the bill at each point?  Point 4  – In case you prefer the Seth Godin approach and want to use point 4 – there is no point 4. Point 3  – And if you are a fan of Russell Davies (and who isn’t) then you will want to turn this into a triangle and have three points.  Point 2  –There is always more than one point of pain …  Point 1  –  Written from your client/consumer’s point of view. What are they looking for and how does this address a need point What need does your product or service fulfil? Your message should speak DIRECTLY to this need. Think about this carefully … revise your message and the need – keep balancing and evaluating them. Make sure both are authentic. Need: What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
Thematic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Each of these themes are used in every communication.

More Related Content

What's hot

Cover letters
Cover lettersCover letters
Cover letters
easycolumbus
 
Email etiquettes
Email etiquettesEmail etiquettes
Email etiquettes
Anshumali Saxena
 
Bad news messages
Bad news messagesBad news messages
Bad news messages
julianmillar
 
Final presentation
Final presentationFinal presentation
Final presentation
cgorozco0561
 
Good News and Bad News
Good News and Bad News Good News and Bad News
Good News and Bad News
Ahmad Musani
 
The Power of Telesales
The Power of TelesalesThe Power of Telesales
The Power of Telesales
Globizzcon
 
5 Cognitive biases of consumers
5 Cognitive biases of consumers5 Cognitive biases of consumers
5 Cognitive biases of consumers
Angelica Tara
 
Individual #5
Individual #5Individual #5
Individual #5
s1170224
 
Crafting Effective Customer Support Templates
Crafting Effective Customer Support TemplatesCrafting Effective Customer Support Templates
Crafting Effective Customer Support Templates
Liam Keegan-Garland
 
I ex5
I ex5I ex5
I ex5
Riho Ito
 
Telemarketing
TelemarketingTelemarketing
Telemarketing
Maria Katrina Miranda
 
Soft skills (1)
Soft skills (1)Soft skills (1)
Soft skills (1)
Vishwa Pandey
 
Advertising
AdvertisingAdvertising
Advertising
Monika
 
BAD NEWS MESSAGES CH:09
BAD NEWS MESSAGES CH:09BAD NEWS MESSAGES CH:09
BAD NEWS MESSAGES CH:09
Rafia Ahmed
 
materi bahasa inggris SMA Advertisement
materi bahasa inggris SMA Advertisementmateri bahasa inggris SMA Advertisement
materi bahasa inggris SMA Advertisement
Nurhayati Matondang
 
Telesales Training - The Sales Performance Company Ltd
Telesales Training - The Sales Performance Company LtdTelesales Training - The Sales Performance Company Ltd
Telesales Training - The Sales Performance Company Ltd
Stuart Allen
 
Good news messages
Good news messagesGood news messages
Good news messages
Waqas Azam
 
Copy writing by thilini rajaguru
Copy writing by thilini rajaguruCopy writing by thilini rajaguru
Copy writing by thilini rajaguru
Thilini Rajaguru
 
Badnews messages
Badnews messagesBadnews messages
Badnews messages
Sadiq Ur Rehman
 
how to convey bad news
how to convey bad newshow to convey bad news
how to convey bad news
Sunny Gandhi
 

What's hot (20)

Cover letters
Cover lettersCover letters
Cover letters
 
Email etiquettes
Email etiquettesEmail etiquettes
Email etiquettes
 
Bad news messages
Bad news messagesBad news messages
Bad news messages
 
Final presentation
Final presentationFinal presentation
Final presentation
 
Good News and Bad News
Good News and Bad News Good News and Bad News
Good News and Bad News
 
The Power of Telesales
The Power of TelesalesThe Power of Telesales
The Power of Telesales
 
5 Cognitive biases of consumers
5 Cognitive biases of consumers5 Cognitive biases of consumers
5 Cognitive biases of consumers
 
Individual #5
Individual #5Individual #5
Individual #5
 
Crafting Effective Customer Support Templates
Crafting Effective Customer Support TemplatesCrafting Effective Customer Support Templates
Crafting Effective Customer Support Templates
 
I ex5
I ex5I ex5
I ex5
 
Telemarketing
TelemarketingTelemarketing
Telemarketing
 
Soft skills (1)
Soft skills (1)Soft skills (1)
Soft skills (1)
 
Advertising
AdvertisingAdvertising
Advertising
 
BAD NEWS MESSAGES CH:09
BAD NEWS MESSAGES CH:09BAD NEWS MESSAGES CH:09
BAD NEWS MESSAGES CH:09
 
materi bahasa inggris SMA Advertisement
materi bahasa inggris SMA Advertisementmateri bahasa inggris SMA Advertisement
materi bahasa inggris SMA Advertisement
 
Telesales Training - The Sales Performance Company Ltd
Telesales Training - The Sales Performance Company LtdTelesales Training - The Sales Performance Company Ltd
Telesales Training - The Sales Performance Company Ltd
 
Good news messages
Good news messagesGood news messages
Good news messages
 
Copy writing by thilini rajaguru
Copy writing by thilini rajaguruCopy writing by thilini rajaguru
Copy writing by thilini rajaguru
 
Badnews messages
Badnews messagesBadnews messages
Badnews messages
 
how to convey bad news
how to convey bad newshow to convey bad news
how to convey bad news
 

Viewers also liked

Terracog gps
Terracog gpsTerracog gps
Terracog gps
Puneet Arora
 
TerraCog GPS - Conflict OB Case
TerraCog GPS - Conflict OB CaseTerraCog GPS - Conflict OB Case
TerraCog GPS - Conflict OB Case
Anupam Ghosh
 
TerraCog GPS
TerraCog GPSTerraCog GPS
TerraCog GPS
Vivek Vadakkuppattu
 
Aerial Projectのご紹介
Aerial Projectのご紹介Aerial Projectのご紹介
Aerial Projectのご紹介
Keisuke Nakao
 
Terra
TerraTerra
Launch Communication Plan
Launch Communication PlanLaunch Communication Plan
Launch Communication Plan
Averetek
 
Communication plan
Communication planCommunication plan
Communication plan
Sadams15
 
Creative Message Strategies
Creative Message StrategiesCreative Message Strategies
Creative Message Strategies
Largest Catholic University
 

Viewers also liked (8)

Terracog gps
Terracog gpsTerracog gps
Terracog gps
 
TerraCog GPS - Conflict OB Case
TerraCog GPS - Conflict OB CaseTerraCog GPS - Conflict OB Case
TerraCog GPS - Conflict OB Case
 
TerraCog GPS
TerraCog GPSTerraCog GPS
TerraCog GPS
 
Aerial Projectのご紹介
Aerial Projectのご紹介Aerial Projectのご紹介
Aerial Projectのご紹介
 
Terra
TerraTerra
Terra
 
Launch Communication Plan
Launch Communication PlanLaunch Communication Plan
Launch Communication Plan
 
Communication plan
Communication planCommunication plan
Communication plan
 
Creative Message Strategies
Creative Message StrategiesCreative Message Strategies
Creative Message Strategies
 

Similar to Key Themes and Messges

Meeting your sales objectives during hard times
Meeting your sales objectives during hard timesMeeting your sales objectives during hard times
Meeting your sales objectives during hard times
waleed abdallah
 
7 Principles of Communications
7 Principles of Communications7 Principles of Communications
7 Principles of Communications
dexpan
 
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing CopyHow To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
Jon Brome
 
6 keys to qualifying your target audience and sending them relevant messages
6 keys to qualifying your target audience and sending them relevant messages6 keys to qualifying your target audience and sending them relevant messages
6 keys to qualifying your target audience and sending them relevant messages
Sextant Business Development
 
Five Quick Tips for Creating Conversations Salespeople Will Use
Five Quick Tips for Creating Conversations Salespeople Will UseFive Quick Tips for Creating Conversations Salespeople Will Use
Five Quick Tips for Creating Conversations Salespeople Will Use
Launch International
 
Sales letter
Sales letter Sales letter
Sales letter
SyedaHusnaina
 
Faisalali_2224_14109_1_Lecture # 2.pptx
Faisalali_2224_14109_1_Lecture # 2.pptxFaisalali_2224_14109_1_Lecture # 2.pptx
Faisalali_2224_14109_1_Lecture # 2.pptx
MuhammadMurtaza384161
 
Sales training
Sales trainingSales training
Sales training
Thuyamani M
 
7c's in communication
7c's in communication7c's in communication
7c's in communication
Asif Rasheed
 
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...
Sales Hacker
 
Sales skill devlopment-How to mastery over sales and make sales conversion
Sales skill devlopment-How to mastery over sales and make sales conversionSales skill devlopment-How to mastery over sales and make sales conversion
Sales skill devlopment-How to mastery over sales and make sales conversion
Dr.Mukesh Garg
 
Training Overview
Training OverviewTraining Overview
Training Overview
BarryMHurst
 
Sales training
Sales trainingSales training
Sales training
Radhakrishnan Ramkumar
 
Webinar 1 growing the value of your clients
Webinar 1   growing the value of your clientsWebinar 1   growing the value of your clients
Webinar 1 growing the value of your clients
Feedsy
 
How to Write a B2B Sales Playbook
How to Write a B2B Sales PlaybookHow to Write a B2B Sales Playbook
How to Write a B2B Sales Playbook
Carrie Morgan
 
B2B Content Strategy - Matt Heinz
B2B Content Strategy - Matt HeinzB2B Content Strategy - Matt Heinz
B2B Content Strategy - Matt Heinz
PSAMA
 
Indirectness in persuasion and sales writing
Indirectness in persuasion and sales writingIndirectness in persuasion and sales writing
Indirectness in persuasion and sales writing
Jo Bartolata
 
Bba101 communication skills
Bba101   communication skillsBba101   communication skills
Bba101 communication skills
smumbahelp
 
Understanding Content Targeting: 6 Steps to Getting it Right
Understanding Content Targeting: 6 Steps to Getting it RightUnderstanding Content Targeting: 6 Steps to Getting it Right
Understanding Content Targeting: 6 Steps to Getting it Right
Gabrielle Branch
 
How to Sell @ Datalicious
How to Sell @ DataliciousHow to Sell @ Datalicious
How to Sell @ Datalicious
Christian Bartens
 

Similar to Key Themes and Messges (20)

Meeting your sales objectives during hard times
Meeting your sales objectives during hard timesMeeting your sales objectives during hard times
Meeting your sales objectives during hard times
 
7 Principles of Communications
7 Principles of Communications7 Principles of Communications
7 Principles of Communications
 
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing CopyHow To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
How To Live Your Dream Lifestyle By Writing Powerful Marketing Copy
 
6 keys to qualifying your target audience and sending them relevant messages
6 keys to qualifying your target audience and sending them relevant messages6 keys to qualifying your target audience and sending them relevant messages
6 keys to qualifying your target audience and sending them relevant messages
 
Five Quick Tips for Creating Conversations Salespeople Will Use
Five Quick Tips for Creating Conversations Salespeople Will UseFive Quick Tips for Creating Conversations Salespeople Will Use
Five Quick Tips for Creating Conversations Salespeople Will Use
 
Sales letter
Sales letter Sales letter
Sales letter
 
Faisalali_2224_14109_1_Lecture # 2.pptx
Faisalali_2224_14109_1_Lecture # 2.pptxFaisalali_2224_14109_1_Lecture # 2.pptx
Faisalali_2224_14109_1_Lecture # 2.pptx
 
Sales training
Sales trainingSales training
Sales training
 
7c's in communication
7c's in communication7c's in communication
7c's in communication
 
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...
 
Sales skill devlopment-How to mastery over sales and make sales conversion
Sales skill devlopment-How to mastery over sales and make sales conversionSales skill devlopment-How to mastery over sales and make sales conversion
Sales skill devlopment-How to mastery over sales and make sales conversion
 
Training Overview
Training OverviewTraining Overview
Training Overview
 
Sales training
Sales trainingSales training
Sales training
 
Webinar 1 growing the value of your clients
Webinar 1   growing the value of your clientsWebinar 1   growing the value of your clients
Webinar 1 growing the value of your clients
 
How to Write a B2B Sales Playbook
How to Write a B2B Sales PlaybookHow to Write a B2B Sales Playbook
How to Write a B2B Sales Playbook
 
B2B Content Strategy - Matt Heinz
B2B Content Strategy - Matt HeinzB2B Content Strategy - Matt Heinz
B2B Content Strategy - Matt Heinz
 
Indirectness in persuasion and sales writing
Indirectness in persuasion and sales writingIndirectness in persuasion and sales writing
Indirectness in persuasion and sales writing
 
Bba101 communication skills
Bba101   communication skillsBba101   communication skills
Bba101 communication skills
 
Understanding Content Targeting: 6 Steps to Getting it Right
Understanding Content Targeting: 6 Steps to Getting it RightUnderstanding Content Targeting: 6 Steps to Getting it Right
Understanding Content Targeting: 6 Steps to Getting it Right
 
How to Sell @ Datalicious
How to Sell @ DataliciousHow to Sell @ Datalicious
How to Sell @ Datalicious
 

More from Gavin Heaton

Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
Stop Talking at Me. Nobody is Listening: The New Physics of the ConsumerverseStop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
Gavin Heaton
 
How to Listen to Social Media for the Pharma Industry
How to Listen to Social Media for the Pharma IndustryHow to Listen to Social Media for the Pharma Industry
How to Listen to Social Media for the Pharma Industry
Gavin Heaton
 
Business of Being Social
Business of Being SocialBusiness of Being Social
Business of Being Social
Gavin Heaton
 
How to Write for Social Media
How to Write for Social MediaHow to Write for Social Media
How to Write for Social Media
Gavin Heaton
 
How to Build Trust in Social Networks - The 4 As
How to Build Trust in Social Networks - The 4 AsHow to Build Trust in Social Networks - The 4 As
How to Build Trust in Social Networks - The 4 As
Gavin Heaton
 
Social Media: How to listen
Social Media: How to listen Social Media: How to listen
Social Media: How to listen
Gavin Heaton
 
Storytelling for social media
Storytelling for social mediaStorytelling for social media
Storytelling for social media
Gavin Heaton
 
Connect Now Lead Gen+Community
Connect Now Lead Gen+CommunityConnect Now Lead Gen+Community
Connect Now Lead Gen+Community
Gavin Heaton
 
Videos That Explain Social Media
Videos That Explain Social MediaVideos That Explain Social Media
Videos That Explain Social Media
Gavin Heaton
 
Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social Media
Gavin Heaton
 
Creative Sydney: Creative Networking: Coffee Mornings Sydney
Creative Sydney: Creative Networking: Coffee Mornings SydneyCreative Sydney: Creative Networking: Coffee Mornings Sydney
Creative Sydney: Creative Networking: Coffee Mornings Sydney
Gavin Heaton
 
The Business Of Web 2.0 V6
The Business Of Web 2.0 V6The Business Of Web 2.0 V6
The Business Of Web 2.0 V6
Gavin Heaton
 
SocialMediaJobs.com.au Salary Survey 2009
SocialMediaJobs.com.au Salary Survey 2009SocialMediaJobs.com.au Salary Survey 2009
SocialMediaJobs.com.au Salary Survey 2009
Gavin Heaton
 
Simple Social Media
Simple Social MediaSimple Social Media
Simple Social Media
Gavin Heaton
 
The Business Of Web 2.0 V3
The Business Of Web 2.0 V3The Business Of Web 2.0 V3
The Business Of Web 2.0 V3
Gavin Heaton
 
InterestingSouth: Cluetrain - Through the Eyes of a Child
InterestingSouth: Cluetrain - Through the Eyes of a ChildInterestingSouth: Cluetrain - Through the Eyes of a Child
InterestingSouth: Cluetrain - Through the Eyes of a Child
Gavin Heaton
 
The Business Of Web 2.0
The Business Of Web 2.0The Business Of Web 2.0
The Business Of Web 2.0
Gavin Heaton
 
Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
Gavin Heaton
 

More from Gavin Heaton (18)

Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
Stop Talking at Me. Nobody is Listening: The New Physics of the ConsumerverseStop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
 
How to Listen to Social Media for the Pharma Industry
How to Listen to Social Media for the Pharma IndustryHow to Listen to Social Media for the Pharma Industry
How to Listen to Social Media for the Pharma Industry
 
Business of Being Social
Business of Being SocialBusiness of Being Social
Business of Being Social
 
How to Write for Social Media
How to Write for Social MediaHow to Write for Social Media
How to Write for Social Media
 
How to Build Trust in Social Networks - The 4 As
How to Build Trust in Social Networks - The 4 AsHow to Build Trust in Social Networks - The 4 As
How to Build Trust in Social Networks - The 4 As
 
Social Media: How to listen
Social Media: How to listen Social Media: How to listen
Social Media: How to listen
 
Storytelling for social media
Storytelling for social mediaStorytelling for social media
Storytelling for social media
 
Connect Now Lead Gen+Community
Connect Now Lead Gen+CommunityConnect Now Lead Gen+Community
Connect Now Lead Gen+Community
 
Videos That Explain Social Media
Videos That Explain Social MediaVideos That Explain Social Media
Videos That Explain Social Media
 
Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social Media
 
Creative Sydney: Creative Networking: Coffee Mornings Sydney
Creative Sydney: Creative Networking: Coffee Mornings SydneyCreative Sydney: Creative Networking: Coffee Mornings Sydney
Creative Sydney: Creative Networking: Coffee Mornings Sydney
 
The Business Of Web 2.0 V6
The Business Of Web 2.0 V6The Business Of Web 2.0 V6
The Business Of Web 2.0 V6
 
SocialMediaJobs.com.au Salary Survey 2009
SocialMediaJobs.com.au Salary Survey 2009SocialMediaJobs.com.au Salary Survey 2009
SocialMediaJobs.com.au Salary Survey 2009
 
Simple Social Media
Simple Social MediaSimple Social Media
Simple Social Media
 
The Business Of Web 2.0 V3
The Business Of Web 2.0 V3The Business Of Web 2.0 V3
The Business Of Web 2.0 V3
 
InterestingSouth: Cluetrain - Through the Eyes of a Child
InterestingSouth: Cluetrain - Through the Eyes of a ChildInterestingSouth: Cluetrain - Through the Eyes of a Child
InterestingSouth: Cluetrain - Through the Eyes of a Child
 
The Business Of Web 2.0
The Business Of Web 2.0The Business Of Web 2.0
The Business Of Web 2.0
 
Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
 

Recently uploaded

Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
V-tech Marketing
 

Recently uploaded (20)

Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
 

Key Themes and Messges

  • 1. Key Themes and Messages Communications 101
  • 2. Mission/Proposition Keep this brief – less than 10 words if possible. This is very important to your executive committee … they will want to know what you think.
  • 3. Vision How are you going to ACTIVATE your mission? Again, keep it brief.
  • 4. Message What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
  • 5. Client needs … What need does your product or service fulfil? Your message should speak DIRECTLY to this need. Think about this carefully … revise your message and the need – keep balancing and evaluating them. Make sure both are authentic. Need: What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
  • 6. I am looking for … A partner who: Point 4 – In case you prefer the Seth Godin approach and want to use point 4 – there is no point 4. Point 3 – And if you are a fan of Russell Davies (and who isn’t) then you will want to turn this into a triangle and have three points. Point 2 –There is always more than one point of pain … Point 1 – Written from your client/consumer’s point of view. What are they looking for and how does this address a need point What need does your product or service fulfil? Your message should speak DIRECTLY to this need. Think about this carefully … revise your message and the need – keep balancing and evaluating them. Make sure both are authentic. Need: What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
  • 7. Why You? Why You?: A partner who: Don’t forget social media and the changing landscape of marketing. Include and value add, unique selling points etc. Make sure you use an emotive form of language that addresses your brand promise. How does your company fit the bill at each point? Point 4 – In case you prefer the Seth Godin approach and want to use point 4 – there is no point 4. Point 3 – And if you are a fan of Russell Davies (and who isn’t) then you will want to turn this into a triangle and have three points. Point 2 –There is always more than one point of pain … Point 1 – Written from your client/consumer’s point of view. What are they looking for and how does this address a need point What need does your product or service fulfil? Your message should speak DIRECTLY to this need. Think about this carefully … revise your message and the need – keep balancing and evaluating them. Make sure both are authentic. Need: What is your core message? Keep it clear and free of jargon. It may take you some time to refine this in plain language … especially if you are used to hiding behind marketing speak. Message:
  • 8.