Blogging is not new to IRC International Water and Sanitation Centre but now it is becoming more institutional. This presentation is part of the blog session suring the IRC-nergy week from the 16-20.1.2012
What to Write on Twitter: Social Media & Science, Part 1CTSI at UCSF
This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.
Blogging is not new to IRC International Water and Sanitation Centre but now it is becoming more institutional. This presentation is part of the blog session suring the IRC-nergy week from the 16-20.1.2012
What to Write on Twitter: Social Media & Science, Part 1CTSI at UCSF
This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.
Write That Down! Van Wilder's Guide to Social MediaErica OGrady
After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.
1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
3. “Are you stalking me?
'Cause that would be super.”
4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
8. “Don't take life too seriously, you'll never get out alive. Write That Down.”
Write the Right Words for the Internet - AllWrite InkDeborah Brown
Slides from a presentation at Notre Dame College, Cleveland Ohio April 19, 2014. Offering information on writing content for the Internet by Deborah Chaddock Brown of http://www.allwriteink.com and http://www.thesocialmediaroadmap.com
You can find a lot of guides on how to write a summary essay in the web, but took the most important aspects of it and created informative presentation, so check this it and discover how to write a summary essay fast and easy. http://www.summarywriting.net/
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.
Write That Down! Van Wilder's Guide to Social MediaErica OGrady
After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.
1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
3. “Are you stalking me?
'Cause that would be super.”
4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
8. “Don't take life too seriously, you'll never get out alive. Write That Down.”
Write the Right Words for the Internet - AllWrite InkDeborah Brown
Slides from a presentation at Notre Dame College, Cleveland Ohio April 19, 2014. Offering information on writing content for the Internet by Deborah Chaddock Brown of http://www.allwriteink.com and http://www.thesocialmediaroadmap.com
You can find a lot of guides on how to write a summary essay in the web, but took the most important aspects of it and created informative presentation, so check this it and discover how to write a summary essay fast and easy. http://www.summarywriting.net/
Marketing de Conteúdo para Startups
Confira como o marketing de conteúdo pode contribuir para reduzir o custo de aquisição de clientes, educar seu mercado e gerar demanda recorrente. Com Emilia Chagas do Contentools.
Ebook: http://conteudo.bizstart.com.br/o-guia-definitivo-de-marketing-de-conteudo-para-startups
http://contentools.com.br
[Maratona de Marketing de Conteúdo] - Automação de marketing de conteúdo
Aqui você irá aprender com Felipe de Andrade, Digital Marketing Consultant da Contentools, como automação do marketing de conteúdo funciona.
- Calendário editorial
- Redação na nuvem
- Publicação automática
- Relatórios
Dúvidas:
felipe.andrade@contentools.com.br
http://contentools.com.br/marketing-de-conteudo/
Métricas para marketing de conteúdo
Aqui você irá aprender com Felipe Oss-Emer, COO da Contentools, as métricas para acompanhar o desempenho do marketing de conteúdo.
-Métricas de acesso
-Métricas de engajamento
-Métricas de relacionamento
-Métricas de conversão
Dúvidas:
felipe.ossemer@contentools.com.br
http://contentools.com.br/
Taticas para converter visitantes em leadsContentools
Táticas para converter visitantes em leads
Aqui você irá aprender com Guilherme Mesquita, Digital Marketing Consultant da Contentools, como converter os visitantes do seu site em oportunidade de negócio (leads).
- Como e onde usar calls to action
- Materiais ricos para landing pages
- Boas práticas
- Gatilhos para nutrição de leads
guilherme.mesquita@contentools.com.br
http://contentools.com.br/
4 passos para PRODUZIR E PUBLICAR conteúdo na webContentools
4 passos para produzir e divulgar conteúdo na web
Aqui você irá aprender com Emília Chagas, CEO da Contentools, como produzir e divulgar conteúdo na web alinhado a uma estratégia de marketing de conteúdo.
- SEO
- Formatos de conteúdo
- Funil do marketing de conteúdo
- Canais de distribuição
Dúvidas: emilia.chagas@contentools.com.br
www.contentools.com.br/marketing-de-conteudo
Como comecar sua estrategia de marketing de conteudoContentools
Como começar sua estratégia de marketing de conteúdo
Aqui você irá aprender com Pedro Clivati, Head of Sales da Contentools, todos os apectos de uma estratégia de marketing de conteúdo para alcançar os resultados desejados.
- Definição de objetivos
- Descrição do público-alvo
- Criação de buyer persona
- Canais
- Mensuração
Dúvidas: pedro.clivati@contentools.com.br
www.contentools.com.br/marketing-de-conteudo
Três passos para organizar content marketing com seu timeContentools
Seja para estruturar ou escalar o marketing de conteúdo, em algum momento você irá contar com outros profissionais para ajudar - sejam redatores, editores, designers, analistas de SEO ou membros da diretoria de marketing. Mas como alinhar os papéis e a participação de todos de forma que o trabalho diário seja fluído e todos mantenham o foco no resultado?
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
4. DRAFTING
#1 RESEARCH
● The main topic: pick google top 5
● Recurrent subtopics
● Tone of voice, content type
5. #2 TEXT STRUCTURE
● Decide main topics and subtopics
● Define topics hierarchy
● Define chapters and sections
DRAFTING
6. DRAFTING
#4 Write the intro, main title and at the
end.
#3 Write the easy part first
DRAFTING
7. DOs
● Keep it short
● Explain what the content is
about
● Make the reader want more
● Use keywords
DRAFTING
ABOUT THE INTRO
DONTs
● Give everything away
● Use links
● Be generic and inconclusive
8. #5 Give your content rhythm: long sentence +
short sentence + long sentence.
#6 Keep the number of paragraphs per
section equilibrated.
#7 Use analogies, metaphors, stories.
DRAFTING
9. # 8 Use bullet points
# 9 Never end a text abruptly
Complete a reasoning and invite the reader to take action.
DRAFTING
12. “A Diamond Is Merely A Lump Of Coal
That Did Well Under The Pressure”
13. EDITING
#1 CUT, CUT, CUT
Ex.:
"Do not keep using gerund. It will be making your text poor and
may be causing ambiguity, for sure you will leave a wierd
content and will be getting the sensation that things are still
happening."
“Don't use gerund. It’ll make your content wierd and with the
feeling that things are still happening."
14. # 2 Make things coherent
# 3 Refine the storyline
# 4 Watch out for slang
EDITING
15. # 5 Embed keywords
# 6 Take it easy with adverbs, adjectives
and superlatives
# 7 Again, attention to slang and jargon
EDITING
16. # 8 Pay special attention to the intro
# 9 Refine titles and subtitles
# 10 Embed links
# 11 Read out loud.
EDITING