Presented at the DiG Festival, NSW, 2013.
Digital is hot right now. But as brands and businesses of all shapes and sizes rush into the digital domain, they bring with them the baggage of old marketing and PR practices. This brave new digital world is a fundamentally different space. Welcome to the "Consumerverse" - an upside-down, inside-out universe where analytics are revealing, on the one hand, the hit and miss randomness of broadcast messaging, and on the other, the growing importance of guided engagement-laden conversation designed to reach the consumer’s “sphere of attraction.”
To succeed in this new Consumerverse, brands need to understand the new physics of attraction and design their business, communications and customer experience accordingly.
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n: Infobiquity – ubiquitous access to abundant information
v: Socialactivate – stimulating social actions by influential customers
n: Customassation – mass customization by individual need and want
v: Innovaccelerate – speeding up product and process innovation
n: Thingternet – connected network of every item, active or passive
v: Commercetextualize – providing the context for fluid commerce
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
SOLOMO - The convergence of three huge digital trendsInlight
What does SOLMO mean? This presentation explores three of the biggest trends in digital marketing - social, location and mobile. It was originally presented at the Melbourne Business School Digital Club launch. We hope you enjoy it!
TruEffect Executive Summit May 2014: Getting Out of Bed in the Age of Big DatanGage Labs
Harnessing the power of "big data" in a sensible way to drive tangible results from marketing. A frame of reference for where we are today, marketer's perceptions on the challenges of putting "Big Data" to work and a few select case studies showing brands that are doing this in a sensible way.
n: Infobiquity – ubiquitous access to abundant information
v: Socialactivate – stimulating social actions by influential customers
n: Customassation – mass customization by individual need and want
v: Innovaccelerate – speeding up product and process innovation
n: Thingternet – connected network of every item, active or passive
v: Commercetextualize – providing the context for fluid commerce
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
At Metro we believe creativity involves making media solutions that grab attention and lead to action. The Best of Metro gathers the best advertising cases from around the world over the past 12 months. The objective is to inspire you to “think outside the box” and come up with new ideas for how you can advertise your brand towards Metropolitans in a new and creative way.
This is the presentation Rafael Sulit, National Grid US Brand Marketing Director, gave to the University of Rhode Island PRSSA on April 1, 2014. His presentation, "Staying on step ahead: connecting with customers across all their experiences," focused on the importance of applying the right marketing and communications channel mix.
There’s only one universal truth in marketing and it’s this: Nobody wakes up in the morning thinking about your brand. They think about what kept them up last night, what they need to get done that day and maybe, just maybe, what they want to *be* one day. And that sobering reality is what marketers should think about every morning as *they* wake up: Relevance is a status that must be continually earned, and it is now (more than ever!) the path to revenue.
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
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This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
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http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
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There’s only one universal truth in marketing and it’s this: Nobody wakes up in the morning thinking about your brand. They think about what kept them up last night, what they need to get done that day and maybe, just maybe, what they want to *be* one day. And that sobering reality is what marketers should think about every morning as *they* wake up: Relevance is a status that must be continually earned, and it is now (more than ever!) the path to revenue.
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Please contact us on Twitter if you have any questions or would like a copy of the presentation.
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To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
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http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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Stop Talking at Me. Nobody is Listening: The New Physics of the Consumerverse
1. STOP
talking at
me.
No one is
LISTENING
Gavin Heaton
@servantofchaos
The New Physics of the Consumerverse
www.servantofchaos.com
http://www.flickr.com/photos/demibrooke/2336528544
18. Constellation Research
calls this the
“Consumerisation of IT”.
Big data, social, mobile,
cloud and unified
communications are
converging with the
“Connected Consumer”
at the centre.
R “Ray” Wang, “Understanding the new role of the CIO”, Constellation Research Inc, 2012
22. Fragmentation
creates silos not
synergies
The marketing funnel
assumes a passive
customer
The next-gen
customer experience
is owned from the
outside in
Next-gen customers
make purchases in
their own time frames
Purchase decisions
occur before
consumers reach the
marketing funnel
Trust is the currency
of digital marketing
22
Six principles we need to address
23. Marketing mix in transition
Digital will account for 25% of marketing budgets in
2013
And will reach 31.1% by 2017
Mobile is expected to grow faster than digital overall
and will account for over 50% of digital spending by
2017
eMarketer, August 2013
24. Just think, in 1897 the SMH could fit ...
=
12 pages 1.44 Mb
25. When information is finite.
http://www.flickr.com/photos/pgoyette/94520121
One library floor
of academic
journals = 100 Gb
26. But now ... a global infoglut.
2013 Meeker Report, p 11
0
1
2
3
4
5
6
7
8
9
2005 2006 2007 2008 2009 2010 2011 2012 2013E2014E2015E
Zettabytes
1 ZB = 1000000000000000000000bytes
1ZB = 1000 exabytes = 1 billion terabytes
Global digital information created and shared grew 9x in 5 years
28. In my mind, disruption looks like ...
http://nasa.gov
We call it
DISRUPTION but it’s
really a new form of
GRAVITY with the
consumer at the
centre of
everything.
30. Disruption is the New BAU
Within years of introduction, Apple’s iOS had almost entirely displaced the once
dominant Symbian OS from Nokia. Android now claims a majority foothold in the
mobile market.
31. Early digital adopters have accelerated their
dominance in one market and are using that
positioning to disrupt others.
32. This same pattern will play out repeatedly in the years ahead
as digital convergence creatively destroys one market on its
way to establishing a new one.
This is the pattern of DISRUPTION as USUAL.
33. We must embrace disruption as a precondition
for innovation and business success.
http://www.flickr.com/photos/86530412@N02/8226451812/
36. Participate with purpose
Not just about being online (creating, sharing and
distributing various types of content)
Beyond content to the realm of SERVICE
Fulfil a role or purpose that aligns with the needs and
aspirations of Connected Consumers
PURPOSE attracts
37. Be connected and connectable
Consumers don’t care about your strategy, your
mobile platform or network
Consumers care about access and availability – any
channel, any time in a consumable form
If you are not connected and connectable then you are
NOT RELEVANT
38. Campaigns are DEAD
Businesses are addicted to communicating through
campaigns
They are time boxed and work from an inside-out point
of view
Find flexible, micro approach to campaigns that map to
the buyer’s journey
Work across digital and non-digital touchpoints
Strategically plan comms by buyer journey
39. Did the job you’re in exist when you were studying?
40. The future of you/work.
Did the job you’re in exist when you were studying?
44. Newcastle images are from original glass
negatives taken by Ralph Snowball. It is part of
the Norm Barney Photographic Collection, held
by Cultural Collections at the University of
Newcastle, NSW, Australia.
All others are referenced on the slide.
IMAGES
Gavin Heaton
gavin@constellationr.com // @servantofchaos
CONTACT