The document provides tips for writing social media updates on various platforms, including 25 ways to write a Facebook update, 22 ways to compose a tweet, 8 ways to write a Google+ update, 8 ways to write an Instagram update, and 4 ways to write a Pinterest pin. Some of the tips include using questions, hashtags, images, formatting, and attributing or tagging other users. The overall document focuses on different styles and structures for writing engaging social media content across multiple popular networks.

1. Ways to write Social Media
Updates?
Focus on how to be social, not on how to
do social.

4. 25 Ways to Write a Facebook
Update

5.  Start the update with a question
 End the update with a question
 Include a fill-in-the-blank question
 Use a short URL
 Use a full URL

6.  Use a custom URL (e.g., kiss.ly for KISSmetrics)
 Do not include a URL (example below)
 Sign the update with “- Your Name”
 Use an image with text overlay
 Use an image without text overlay

7.  Write your headline in title case (e.g., capitalize all the main words)
 Write your headline in sentence case (e.g., capitalize the first word
and proper nouns only)
 Write your update in all lowercase
 “Headline: URL”
 Share a link, then remove the link attachment (example below)

8.  No text at all (example below)
 Insert a horizontal rule
 Place hashtags inside the update
 Place hashtags at the end of the update
 Use emoji

10. 22 Ways to Compose a Tweet

11.  Place your comments before the headline or retweet
 Place your comments after the headline or retweet
 “Commentary –> tweet”
 “Commentary + tweet”
 “Commentary > tweet”
 “Commentary :: tweet”

12.  “Commentary - tweet”
 “Tweet [commentary]” (example below)
 “Commentary || tweet”
 Place hashtags inside the tweet
 Place hashtags outside the tweet, at the end
 Attribution after “via”

13.  Attribution after “by”
 Acknowledge others with an “HT” (stands for hat tip)
 Manually retweet with an RT (stands for retweet)
 Manually retweet with an MT (stands for modified tweet)
 Insert hard returns so your tweet appears on multiple lines

14.  Title case for capitalization
 Sentence case for capitalization
 All lowercase
 Use custom shortening URL (e.g., kiss.ly for KISSmetrics)
 Use the full URL (Twitter will truncate around the 30-
character mark)

16. 4 Ways to Compose an Update on LinkedIn

17.  Include a link after the update
 Remove the link after the update
 Post as a link
 Post as an image

19. 8 Ways to Compose an Update on Google+

20.  Leave the update blank and only share a link (example below)
 Use bold formatting for the headline (example below)
 Use italics for the headline (example below)
 Use bold formatting for words inside a paragraph
 Place hashtags inside the update
 Place hashtags at the bottom
 Place everything in the same paragraph
 Place things on separate lines

22. 8 Ways to Compose an Update on Instagram

23.  Place hashtags inside the update
 Place hashtags at the bottom
 Place hashtags in the comments
 Place everything in the same paragraph
 Place things on separate lines
 Tag other users inside the update (example below)
 Tag other users at the end of the update
 Use emoji

25. 4 Ways to Compose a Pin on Pinterest

26.  Craft a custom message (example below)
 Use title tags and meta info from the original site
 Hashtags inside the pin
 Hashtags at the end of the pin

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