Creating email campaigns that convert by Courtney Todd Anton Shulke
Courtney Todd
Courtney Todd is Vice President of Marketing for Distribion, Vertical Nerve and MarketingFX, the digital services division of A.H. Belo.
Distribion provides the industry-leading local marketing automation solution. National brands can easily create, control, measure and promote marketing programs that local agents, franchisees, and sales teams can instantly personalize and distribute to their prospects and customers, resulting in highly targeted campaigns with higher performance and expanded reach.
About Webinar
Learn how to write, design and deliver email campaigns that will make it to your reader’s inbox. We will cover all the email essentials and latest tracking methods to maximize engagement and improve success rates.
Where should you include a call to action? What's a euphemism? How many words in a radio script? As part of Delucchi Plus' internal Delucchi University initiative, this presentation teaches account managers, digital marketers & designers about all elements of copywriting: what goes in and what comes out.
Creating email campaigns that convert by Courtney Todd Anton Shulke
Courtney Todd
Courtney Todd is Vice President of Marketing for Distribion, Vertical Nerve and MarketingFX, the digital services division of A.H. Belo.
Distribion provides the industry-leading local marketing automation solution. National brands can easily create, control, measure and promote marketing programs that local agents, franchisees, and sales teams can instantly personalize and distribute to their prospects and customers, resulting in highly targeted campaigns with higher performance and expanded reach.
About Webinar
Learn how to write, design and deliver email campaigns that will make it to your reader’s inbox. We will cover all the email essentials and latest tracking methods to maximize engagement and improve success rates.
Where should you include a call to action? What's a euphemism? How many words in a radio script? As part of Delucchi Plus' internal Delucchi University initiative, this presentation teaches account managers, digital marketers & designers about all elements of copywriting: what goes in and what comes out.
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.
What to Write on Twitter: Social Media & Science, Part 1CTSI at UCSF
This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.
Write the Right Words for the Internet - AllWrite InkDeborah Brown
Slides from a presentation at Notre Dame College, Cleveland Ohio April 19, 2014. Offering information on writing content for the Internet by Deborah Chaddock Brown of http://www.allwriteink.com and http://www.thesocialmediaroadmap.com
Write That Down! Van Wilder's Guide to Social MediaErica OGrady
After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.
1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
3. “Are you stalking me?
'Cause that would be super.”
4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
8. “Don't take life too seriously, you'll never get out alive. Write That Down.”
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.
What to Write on Twitter: Social Media & Science, Part 1CTSI at UCSF
This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.
Write the Right Words for the Internet - AllWrite InkDeborah Brown
Slides from a presentation at Notre Dame College, Cleveland Ohio April 19, 2014. Offering information on writing content for the Internet by Deborah Chaddock Brown of http://www.allwriteink.com and http://www.thesocialmediaroadmap.com
Write That Down! Van Wilder's Guide to Social MediaErica OGrady
After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.
1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
3. “Are you stalking me?
'Cause that would be super.”
4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
8. “Don't take life too seriously, you'll never get out alive. Write That Down.”
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
Content marketing is essential to any business owner. Everything you put out on social media is content marketing. Here are 10 tips to ignite your content marketing strategy.
We all have seen the studies on McDonald's, Chili's, and Subway. But what about the local neighborhood restaurants? How do they make an impact on Facebook?
Our blog went from 40K uniques to over 500K uniques in one year and here's why. We were also a finalist in Social Media Examiner's Top Social Media Blogs 2012 and 2013.
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
Smart brands know that 80% of the time they don't control their brand -- their customers do. Smart brands measure not only quantifiable metrics, but also soft metrics. They know how to measure soft metrics and tie them back to their bottom line.
Developing thought leadership through social media channelsSocial Strand Media
Are you a thought leader in your industry? Social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools and have journalists seeking you out for commentary rather than your PR team chasing them down. In this session we'll go beyond the traditional whitepaper and give you social media tools you can really use to establish thought leadership in your niche, plus discuss how you can integrate thought leadership into your overall social media and marketing strategy.
WTF is Thought Leadership and How Do I Become a Thought Leader?Social Strand Media
What is thought leadership exactly and how do you go about becoming a thought leader in your industry? Learn how to be an expert in your field and more in this slide deck.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
2. Writing Effective Social Copy
• Less is more
• Give context
• Rewrite the headline
• Use synonyms
• Eliminate implied words – to, of, it, that, the,
• Use #s abbreviations
• Actionable language
• Include a call-to-action
• Tell the story with an image
• Write like you speak
• Avoid passive voice
3. Less is More
• If people have to rewrite your content to make it fit, it won’t
get shared
• If you want it to be shared, aim <100 characters
– Tweets <100 characters get 17% higher engagement rate
– Google+, LinkedIn, Facebook* - can be longer form (3-5 sentences)
8. Use #s and abbreviations
• w/ instead of ‘with’
• 7/20 instead of ‘July 20’
• Bday instead of ‘birthday’
• 5 instead of ‘five’
• b/c instead of ‘because’
• 2pm instead of ‘7:00 p.m.’
• thru instead of ‘through’
• econ instead of ‘economics’
• ur instead of ‘ur’
Just make sure it’s legible by the masses...
9. Include a Call-To-Action
The call to action is not a cliché, it's a necessity.
Don’t be afraid to ask for the sale, the download, the
RT.
10. Avoid Passive Voice
Passive voice weakens your message.
Let your subject perform the action.
Active: Researchers earlier shows that
high stress can cause heart attacks.
Passive: It
was earlier demonstrated that heart
attacks can be caused by high stress.
Active: Over 82 billion apps are
downloaded each year
Passive: Over 82B apps have been
downloaded year over year
Active: Passwords are constantly
changing, but their story remains the
same. Passive: Passwords have
evolved, but their story remains the
same.Image credit: iamthegrammarpolice.blogspot.com
11. Use more verbs, less nouns - Actionable
Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and
found that those that included adverbs and verbs had higher click-through rates than
those using more nouns and adjectives.
12. Images Enhance Your Story
Images do get more shares and overall engagement
(2x’s more on Twitter)
Plus, a picture can say your message in unlimited characters
Tip: You can even make your own graphics easily with Canva.com
13. Write like you speak
• End a sentence in a
preposition to convey a
warm and personal feeling
• Use contractions like you
do in normal conversation
• Keep it simple
• Humanize your posts, no
need to sound like a press
release all the time
Image credit: aimhighwriting.com
14. Tracy Sestili is a social media author, teacher,
speaker and strategist.
You can get her latest book, Taking Your Brand from
the Bench to the Playing Field on Amazon in
paperback or on Kindle. Each chapter has exercises
at the end to help you perfect your social media
strategy .
http://amzn.to/1rN2bYe
Follow her on Google+
Follow her posts on LinkedIn Pulse
Follow her on Twitter: @tracysestili
Connect with Tracy: