Sensis Gen Z Report "We Are Now" Full Presentation
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Full presentation of the We Are Gen Z Report Webinar, We Are Now.
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Sensis Gen Z Report "We Are Now" Full Presentation
- 2. Methodology National survey conducted by Sensis & Think Now Hispanic White African American Asian Total 11-21 y/o N = 351 N =349 N = 217 N =348 N = 1,263
- 3. Mass market Gen X Cross-cultural Gen Z General market 18-24 Gen Y
- 4. Non-Hispanic White, 53% Hispanic, 23% African- American, 14% Asian, 5% Mixed, 5% 25% of total US population The largest and last white majority generation
- 5. BoomersGen XMillennialsGen Z Silent Gen
- 6. 01 Relationships Family, friends media, influencers, and brands 02 Culture & heritage Cross-cultural definitions and attitudes Success and education’s role achieving it 03 Success
- 10. 74% Hispanic Will save up money to buy something expensive 63% Asian Wait until there’s a sale to go shopping Our findings didn’t quiet match Google’s Some major players are missing…
- 13. How do they afford these expensive brands? Secondary markets & sales 74% Hispanic Will save up money to buy something expensive 63% Asian Wait until there’s a sale to go shopping
- 15. Personal branding Gen Z are aware of their personal brand 60% Everyday people can be brands 12% Only Think celebrities are good role models
- 16. “I would describe my culture as…” 02
- 18. Cultural pride “I am proud of my cultural heritage” 63% Hispanic 53% Asian 47% White 73% African American
- 19. African Americans Why they’re confident, optimistic, ambitious 64% +6% Optimistic Are hopeful about their future. 56% +15% Confident 67% +17% Ambitious Say they’re confident people. Say they can be famous if they want to be.
- 20. Ethnic food Enjoy trying food outside their culture 75% African American 72% White 70% Hispanic 77% Asian
- 22. Diversity Culture, beliefs, identity, ethnicity. 82% It’s important not to offend other cultures & ethnicities 78% 66% Want to learn more about other cultures Like to be surrounded by people different to them
- 23. Digital Detox Digital natives value physical experiences 45% 41% Only 27% Only Would rather hang out online than in person Said social media improves their relationships Buy products they discover on social media Only
- 24. Justice Cross-cultural Gen Z aren’t afraid of making their beliefs known 91% 80% 61% Use social media as a social reform tool Think people their age can make a difference in the world Think people should help each other
- 25. Nationality Many cultures under one nation 61% Only speak English at home 83% 72% Consider themselves American Want to maintain their cultural heritage
- 27. P A G E 2 7 Traditional marketing Marketing segmented and applied separately by ethnicity.
- 28. P A G E 2 8 Cross-cultural marketing Marketing that applies cross- culturally to all segments including the general market
- 30. Brand “me”
- 31. Co-creation
- 32. Retail
- 33. Monday, July 03 @ 10am PST