40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online.
The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion. And one demographic, in particular, is driving a significant amount of that growth: Asian-American consumers, the fastest growing minority segment in the U.S.
In our recent in-depth research series, ThinkNow Retail™ – Total Market Holiday Shopping Trends, we conducted an online survey of 253 Asian, 245 non-Hispanic white, 249 African-American, and 502 U.S. Hispanic consumers. We explored the holiday shopping habits of multicultural consumers in the U.S. to help brands and companies better understand these super holiday consumers and how they compare to the rest of the country. This report highlights the top 5 key holiday shopping habits and behavioral insights we uncovered among the Asian-American cohort.
Asian-American consumers represent $825 billion in consumer buying power — which is expected to rise to $1.1 trillion by 2020. They display unique holiday shopping habits that allow points of entry for marketers to connect with them this holiday season, which is a major factor because almost 40% of Asian-American consumers will be spending more this year than last. A significant portion of those sales will be online. And not only are they purchasing their gifts online, but they are also researching their gift list online, and are more likely to move on to the next item if the gift they are looking for is not available for purchase online.
Download Our Other Reports Here - http://www.thinknowresearch.com/reports/
Our report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:
# Peak Holiday Shopping Periods
# Anticipated Average Holiday Spend
# Holiday Gift Ideas and Purchase Methods
# And More...
Merchandise Strategies: Macy's Case StudyQuinn Nevares
This case study examines Macy's current merchandising strategies and initiatives, their top competitors and suggested actionable points to increase their share of wallet of the Millennial target market.
Our report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:
# Peak Holiday Shopping Periods
# Anticipated Average Holiday Spend
# Holiday Gift Ideas and Purchase Methods
# And More...
Merchandise Strategies: Macy's Case StudyQuinn Nevares
This case study examines Macy's current merchandising strategies and initiatives, their top competitors and suggested actionable points to increase their share of wallet of the Millennial target market.
Consumer Confidence From the Consumer's POV Feb-April 2014iModerate
Every four weeks the media erupts with headlines trumpeting the latest Consumer Confidence numbers. And while we love a good statistic as much as the next person, we kept asking ourselves the same questions: what does that number really say about the economy? At the end of the day, what does it mean in terms of how real people act in real life?
To satisfy our curiosity and give our longitudinal qualitative approach a proper test drive, we spent the past 3 months striving to uncover the heartbeat that lurks behind Consumer Confidence. And we will spend future months doing so as well. We’re developing a barometer for why people feel the way they do about the economy, their personal finances and their future, so that we can read between the numbers to understand the consumer on a deeper, more intimate level than what the data and percentages have to say.
Rising Singles The New Independents_WhitePaper_TPNamstephen
For the first time in US History, singles account for over 50% of the US population. In this white paper, TPN Shopper Marketing discusses this shift and new strategic opportunities for marketers, brands and retailers to connect with this group.
TPN Shopper Marketing
Online Holiday SEM Insights to Help You Get Ahead of The Busy Season and Beyond!Digital Megaphone
The holiday season is the busiest and most profitable time of the year for many businesses with an online presence and paid search is an essential part of any robust marketing plan. Felicia Gardner, Agency Lead, Bing will give you tips on how to make the most of your paid search budget for the holiday season and beyond. You’ll walk away from the session with tips you can use to help build and refine your paid search budget.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
Discovering Buyer & Seller Trends. Who are the buyers and sellers in 2015? How do I find these buyers and sellers and implement this research into my business? This session covered the best tools for determining real estate trends to find your next lead.
BrandZ Top 50 Most Valuable Latin American Brands 2014Kantar
The BrandZTM Top 50 Most Valuable Latin American Brands 2014 analyses and determines the value of brands from Argentina, Brazil, Chile, Colombia, Peru and Mexico. Together, these nations represent around US$5 trillion in GDP, the equivalent of the world’s third largest economy ahead of Japan. It is the only ranking that takes into account the views of potential and current buyers of a brand, alongside financial data, to calculate its value.
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
Insights into the shopping behaviors of multicultural consumers this holiday season. The study contents include the following:
# Spending During The Upcoming Holiday Season
# Top Reasons For The Anticipated Increase In Holiday Spending
# Where Consumers Find Holiday Gift Ideas
# Most Popular Holiday Gift Categories
# Most Commonly Used Device For Making Holiday Purchases
# And More...
Position yourself better!
Check out the latest on Consumer, Business, and Media Trends. Use this to target your BEST customers and increase your business.
Consumer Confidence From the Consumer's POV Feb-April 2014iModerate
Every four weeks the media erupts with headlines trumpeting the latest Consumer Confidence numbers. And while we love a good statistic as much as the next person, we kept asking ourselves the same questions: what does that number really say about the economy? At the end of the day, what does it mean in terms of how real people act in real life?
To satisfy our curiosity and give our longitudinal qualitative approach a proper test drive, we spent the past 3 months striving to uncover the heartbeat that lurks behind Consumer Confidence. And we will spend future months doing so as well. We’re developing a barometer for why people feel the way they do about the economy, their personal finances and their future, so that we can read between the numbers to understand the consumer on a deeper, more intimate level than what the data and percentages have to say.
Rising Singles The New Independents_WhitePaper_TPNamstephen
For the first time in US History, singles account for over 50% of the US population. In this white paper, TPN Shopper Marketing discusses this shift and new strategic opportunities for marketers, brands and retailers to connect with this group.
TPN Shopper Marketing
Online Holiday SEM Insights to Help You Get Ahead of The Busy Season and Beyond!Digital Megaphone
The holiday season is the busiest and most profitable time of the year for many businesses with an online presence and paid search is an essential part of any robust marketing plan. Felicia Gardner, Agency Lead, Bing will give you tips on how to make the most of your paid search budget for the holiday season and beyond. You’ll walk away from the session with tips you can use to help build and refine your paid search budget.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
Discovering Buyer & Seller Trends. Who are the buyers and sellers in 2015? How do I find these buyers and sellers and implement this research into my business? This session covered the best tools for determining real estate trends to find your next lead.
BrandZ Top 50 Most Valuable Latin American Brands 2014Kantar
The BrandZTM Top 50 Most Valuable Latin American Brands 2014 analyses and determines the value of brands from Argentina, Brazil, Chile, Colombia, Peru and Mexico. Together, these nations represent around US$5 trillion in GDP, the equivalent of the world’s third largest economy ahead of Japan. It is the only ranking that takes into account the views of potential and current buyers of a brand, alongside financial data, to calculate its value.
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
Insights into the shopping behaviors of multicultural consumers this holiday season. The study contents include the following:
# Spending During The Upcoming Holiday Season
# Top Reasons For The Anticipated Increase In Holiday Spending
# Where Consumers Find Holiday Gift Ideas
# Most Popular Holiday Gift Categories
# Most Commonly Used Device For Making Holiday Purchases
# And More...
Position yourself better!
Check out the latest on Consumer, Business, and Media Trends. Use this to target your BEST customers and increase your business.
I am pleased to introduce the amazing Mspark Trends Monitor to all of my LinkedIn advertising/marketing contacts. It is a terrific source of information and trends in our industry.
Some key findings from the August issue:
• Survey finds that retail spending is up from 2015.
• Lower grocery prices: good for consumers, bad for fast food.
• Restaurant trends in 2016.
• The Power of Personalized messaging and Targeting your media buy.
• Marketing to millennials.
• And more!
I hope you will enjoy.
Position yourself better!
Check out the latest consumer, business, and marketing trends. Use this information to effectively target your BEST customer and increase your sales.
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Similar to ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot] (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The first wave of the Black Consumer Project explores core values, personal goals, layers of identity and definitions of success
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and CommunityThinkNow
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]
1. Written by
Mario Xavier Carrasco
Published
November 2016
Asian Holiday
Shopping Trends
2016
[Snapshot]
2. ThinkNowResearch.com
With almost 40% of the U.S. population comprised
of Hispanic, African-American, and Asian-American
consumers, we were curious to learn how each group’s
holiday shopping habits are similar and different to
each other and we’ve done so in our in-depth research
series: ThinkNow Retail™
– Total Market Holiday
Shopping Trends.
This month we will be focusing on the fastest growing
minority segment in the U.S.; Asians. Asian-Americans
represent $825 billion in consumer buying power—
which is expected to rise to $1.1 trillion by 2020.
As part of ThinkNow Research’s ongoing efforts to
provide insights that help marketers better serve
Asian-American consumers, this report highlights
the Holiday Shopping Habits and behaviors of
Asian-Americans, a relatively untapped topic from a
research standpoint. Asian-Americans display unique
Holiday Shopping Habits that allow points of entry for
marketers to connect with them this Holiday season.
The National Retail Federation expects sales
in November and December (excluding autos,
gas and restaurants) to jump 3.6 percent from
last year to $655 billion. The NRF’s Holiday
Forecast 2016 has non-store sales — 90
percent of which is e-commerce — growing by
seven to 10 percent to as much as $117 billion.
3. ThinkNowResearch.com
The 2016 Holiday Shopping season looks like it is a
going to be a bright spot for U.S. retailers across the
board with a significant lift among Asian-American
consumers. Almost 40% of Asian-American consumers
will be spending more this year than last.
The key takeaway from this report is the vital
importance of online for Holiday shopping among
Asian-American consumers. Not only are they
purchasing their gifts online, they are researching their
gift list online, and are more likely to move on to the
next item if the gift they are looking for is not available
for purchase online.
To help brands and companies better understand these
super Holiday consumers and how they compare to
the rest of the U.S., ThinkNow Research conducted an
online survey of 253 Asian, 245 non-Hispanic white, 249
African-American, and 502 U.S. Hispanic consumers.
The study explored holiday shopping habits in depth
and this report highlights the top 5 key insights we
uncovered among the Asian-American cohort.
4. ThinkNowResearch.com
Asian-Americans are relying heavily on the internet
not only to purchase their Holiday gifts but to research
their holiday gifts as well. When asked where they get
most of the ideas for gifts that they are planning to
buy, 35% of Asian-Americans stated that they search
online for gift ideas. This is statistically significantly
higher than both Whites at 23% and African-
Americans at 26%. Hispanics are the second most
likely group to look for gift ideas online at 28%.
Not only are Asian-Americans researching their
Holiday gift ideas online, they are also purchasing
them online. When thinking about all the holiday gifts
that they will buy this year, the percentage of gifts
they plan to buy online is 43%! This is statistically
significantly more than Hispanics at 34% and African-
Americans at 33%. Whites have the second highest
percentage of purchasing Holiday gifts online at 38%.
Asian-Americans
Are Online Shoppers
WHO LOOKS FOR GIFT IDEAS ONLINE?
Insight 1
35%
28%
26%
23%
5. ThinkNowResearch.com
The takeaway for marketers is clear; if you are not
tailoring your Holiday messaging online in a meaningful
way you are not going to win the Asian-American dollar.
2016 will be a record year for online Holiday shopping
across the board and our data shows that Asian-
Americans will be leading the pack. Asian consumers have
proven themselves to be among the most financially savvy.
They will not overpay for a product nor are they prone
to impulse purchases. They are, however, interested in
luxury brands and will pay for value. Providing them with
the information they need to research and make those
purchases online is key. With such a such percentage
of Asian-Americans researching and purchasing their
Holiday gifts online, they represent a glimpse into the
future of the Holiday shopping season.
Marketing Implications:
6. ThinkNowResearch.com
When we think about capturing a marketing dollar
we immediately think advertising. Whether it be
online, traditional, or print. Rarely do retailers think
about one of the most critical components of online
shopping, reviews.
The importance of online reviews is made even more
apparent when looking at Asian-American holiday
shoppers. We’ve already established that they rely
heavily on the internet for gift ideas and actual
purchase of gifts but what are the main reasons Asian-
American purchase holiday gifts online? Reviews.
Over half (51%) of Asian-Americans purchase their
gifts online because they can read reviews. This is
statistically significantly higher than Whites and
African-Americans at 36%. Hispanics aren’t too far
behind on relying on reviews at 42%.
Online Reviews
Are Critical
Insight 2
WHO RELIES ON REVIEWS FOR HOLIDAY PURCHASES?
51%
42%
36%
7. ThinkNowResearch.com
If you have an e-commerce site, get a review management
system. If you have a review management system, make
sure people post reviews! Not only are reviews important
to Asian-American shoppers, user reviews are proven
sales drivers in an e-commerce world. Older Millennial
Asian consumers are more likely to read but not write
online reviews. Younger GenZ Asian consumers, however,
have lost that reticence and are posting at equal or
higher rates than other groups. Ultimately, user views
increase conversions. They can eliminate any doubts
potential customer may have about a product or can
help product selection.
Marketing Implications:
8. ThinkNowResearch.com
When marketers think of who consumers are
purchasing Holiday gifts for, the prevailing assumption
is usually friends and family. Almost 20% of Asian-
Americans are putting that assumption to the test.
When asked “Which of the following groups are
on your holiday gift list this year?”, 19% of Asian
Americans selected their co-workers:
This is more than double of African-Americans at 8%
and significantly more than Whites at 13%. Hispanics
are at a close second with 16% noting co-workers on
their Holiday shopping list.
Asian-Americans
Think Outside The
“Friends/Family” Box
Insight 3
WHO BUYS HOLIDAY GIFTS FOR CO-WORKERS?
9. ThinkNowResearch.com
Asian culture is more likely to include work relationships
into social networks. As such, those relationships are
more likely to be acknowledged around the Holiday
season. This is a significant cultural finding and has
broad implication for marketers looking to target Asian-
American consumers this Holiday season. While friends
and family Holiday marketing tropes are a safe bet for
all audiences, highlighting the importance of co-worker
relationships for Asian-Americans is a way to not only
resonate with this group but also stand out from the
crowd. With the potential to reach almost 20% of Asian-
Americans during the holiday season with this message,
it may seem like stepping out on a limb but the numbers
back a safe investment.
Marketing Implications:
10. ThinkNowResearch.com
Black Friday has almost become its own Holiday
for many Americans and Asian-Americans are no
different. In fact, Asian-Americans are the most
likely consumer group to go shopping on Black Friday
this year. When asked how likely they are going to
go shopping on Black Friday this year, 67% of Asian-
Americans stated that they were very or somewhat
likely to go.
This is significantly higher than Whites at 55% and
African-Americans at 61%. Hispanics come in at a
close second with 64% stating that they are very or
somewhat likely to shop on Black Friday.
Black Friday Is Big
For Asian-Americans
Insight 4
WHO IS LIKELY TO GO SHOPPING ON BLACK FRIDAY?
67%
64%
61%
55%
11. ThinkNowResearch.com
Additionally, when asked if they are more or less likely
to start Black Friday shopping if the sales started
on Thanksgiving, 63% stated that they would be
more likely to start their shopping if it started on
Thanksgiving. This is significantly higher than all
other groups with Whites at 42%, African-Americans
at 52% and Hispanics at 53%.
Black Fridays are typically dominated by the large
retailers and are specifically pronounced with electronic
brick and mortars. However, there is an opportunity for
smaller players and even e-commerce enabled retailers to
join in on this “holiday”. If you’re looking to capture some
of the Asian-American spend, a Black Friday type offer
would be a smart move as almost 70% of Asian-Americans
will be shopping on Black Friday this year. Moving your
Black Friday efforts to Thanksgiving will add an extra
boost as Asian-Americans are more likely to shop Black
Friday if it is offered earlier.
Marketing Implications:
12. ThinkNowResearch.com
The importance of online shopping for Asian-
Americans has been a recurring theme in this report
and this insight drives the point even further. When
asked, what are you most likely to do if you can’t find a
gift online, 10% of Asian-American consumers stated
that they will not purchase that item:
Let that sink in. This is in stark contrast to all the
other groups with only 3% of Whites stating that
they would not purchase that item, 4% of African-
Americans, and 5% of Hispanics. Asian-Americans will
move on to the next gift idea if your product or service
is not offered online.
Online Offering
Is Critical For
Asian-Americans
Insight 5
WHO WOULD NOT PURCHASE AN ITEM IF NOT OFFERED ONLINE?
10%
5% 4% 3%
13. ThinkNowResearch.com
The barrier to entry online shopping for retailers is a
thing of the past. There are so many cloud offerings to
get your products and services online that there is almost
no excuse for not having an e-commerce component to
your website. This is especially true if you’re looking to
woo Asian-American consumers because they’re the most
likely to prefer shopping online and 10% of them will move
on to the next company if you’re not offering your product
or service online.
Marketing Implications:
14. ThinkNowResearch.com
Methodology
Method
Sample Size
Screening Criteria
Quotas/Weighting
Test Area
Fieldwork Timing
Online survey via ThinkNow Research’s Omnibus Study
Total:
Hispanics:
White:
African-American:
Asian:
n = 1249
n = 502
n = 245
n = 249
n = 253
Nationwide
September, 2016
• Asian-Americans: self-identify as Asian origin
• Non-Asians: self-identify as White, African-American or Hispanic
• 18-64 years of age
• Age bracket
• Gender balance
• Region
• Primary language spoken at home (Hispanics only)
• Some light weighting applied to balance samples to U.S. Census data with respect
to age, gender and region.
15. This report only scratches the surface of all the data we
gathered. If you are looking for a specific data point,
please email info@thinknowresearch.com and we will be
happy to fulfill your request.
Mario Xavier Carrasco
Managing Partner, ThinkNow Research
16. ThinkNowResearch.com
ThinkNow Research is an award-winning culturally-
integrated market research agency. We integrate
Hispanic, African-American, and Asian insights
into custom market research for companies and
government agencies looking to thrive in a changing
demographic environment.
ThinkNow Research also owns and operates one of the
largest and most representative Hispanic online panels
in the industry, DigaYGane.com, which is used to
service our own research as well as provide sample to
the leading market research companies in the world.
Los Angeles Headquarters
2100 W. Magnolia Blvd.,
Suite A/B
Burbank, CA 91506
1-818-843-0220
info@thinknowresearch.com
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