Ethnic Technologies Version 7.2 Multicultural Marketing Presentation Summer 2010

1. Sharpen Your Insight Reach Ethnic and Religious Markets with upwards of 90% Accuracy

2. What is America?

3. America has always been a country of multiple heritages.

4. unique values. More significantly, we see each group choosing to maintain and preserve their

5. Their preferences and family values are shaped by their culture, social structure and political climate.

6. Whether from Ancestral Immigration or New Citizenship Every One has an Ethnic Origin

9. America in 2010 - what we often refer to as the “Minority Population” has become the majority in our major urban markets.

10. This will be especially true of African Americans, Hispanics and Asians.

13. Ethnic Markets are growing

15. Hispanic Population by Region 2009

16. Origin of the US Hispanic Population

22. Asian Population Origin

23. How Asian Americans prefer to be marketed to (in percentages) ( From National Asian American Survey, October 2009)

24. Future purchasing power is rapidly increasing for the Multicultural population

25. Multicultural Purchasing Power 2012 projections 2009 $84.6 billion $61.8 billion Native American $752 billion $509 billion Asian American $1.3 trillion $870 billion Hispanic $1.2 trillion $913 billion African American

35. Are the methods you are using to target multicultural markets delivering the results you want ? Geo coding, census data and surname tables may cause poor results and response rates These methods can cause inaccurate Ethnic, Language and Religious identification But Wait…. There is one product that out performs these methods to better identify your market!

36. Over 177 Ethnicities & 12 Major Religions Are waiting for you to contact them How are you going to reach them?

37. has developed “ ” Which identifies Ethnicity, Hispanic Country of Origin, Religion and Language Preference .

38. is a business solutions provider that enables you to identify the Ethnicity, Religion and Language Preference of any individual on any database you may be using. Your data

39. E-Tech enables you to identify Ethnicity, Religion and Language Preferences of any individual... + Your data

40. ...on any database you may be using. = + Your data Your opportunity

42. E-Tech also enables you to find the fast growing ethnic family markets

43. Why use ? E-Tech provides market insights that help you gain vital intelligence about your markets and customers. Ethnic Technologies staff has researched ethnicity, religions and languages all over the world.

47. Steps in Assigning Ethnicity

50. What Language Does Pablo Prefer?

51. Pablo thinks and speaks

53. Languages Spoken at Home in U.S. (in millions)

72. EMS EMS , E-Tech’s micro geographic propensity and analytical data segmentation product. E-Tech has developed data market analysis services designed to give marketers in-depth and up-to-date market intelligence. E-Tech's data analysis services encompass the creation of predictive models which can be used to indicate acculturation level, credit worthiness, lifestyles, and purchasing behavior. .

76. EthniCenter Financials determines targeting for banking, insurance, and investment products based on current buyer profile. Hispanic Households 765,992 410,975 529 Plans 1,300,200 1,182,965 Stock Mutual Funds 639,851 250,600 Bond Mutual Funds 1,366,096 291,234 Annuities Investments NA 1,121,603 Medicare/Medicaid Supplemental Health Ins. 1,936,535 934,856 Long Term Care Insurance 1,584,719 427,779 Individual Health Insurance Long Term Care / Health Insurance 2,072,742 617,865 Term Life under $40K 997,869 141,392 Term Life over $200K 1,209,142 783,133 Term Life Insurance Tier 2 Prospects Tier 1 Prospects Life Insurance

79. Challenge Guarantee We are the Originators and Developers of Ethnic, Religious, and Language Identification Target Marketing. We back up our claims of being the most accurate and rigorous list segmentation available anywhere in the world today, with our CHALLENGE GUARANTEE! We continually welcome any challenge for benchmark testing of our ethnic products and services against anyone claiming to provide similar offerings, services or products based on the fact that we consistently achieve the greatest results and returns leading the industry with upwards of 90% accuracy .

81. E-Tech Knows Who They Are

82. Before you try to contact them

83. Contact Us Call 866-333-8324 [email_address] Or visit our web site @ www.ethnictechnologies.com

84. 2010 Product Line E-Tech’s Gender Enhancement Product from

85. 2010 Product Line E-Tech’s Canadian database from

86. 2010 Product Line E-Tech’s Family database from

87. 2010 Product Line E-Tech’s Geo-spatial and Demographic data mining solution from E-Tech Mapping and E-Tech Powered MicroBuild HE

88. Value of Actionable Data Reports

89. Value of Actionable Data Reports

90. 2010 Product Line E-Tech’s Demographic data append and address standardization product from E-Tech Express