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Likes to Leads - Actionable Social Media Analytics

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Search Influence
Search Influence

Will Scott's presentation at SEMpdx SearchFest on actionable social media marketing. We walk through platforms, lead-tracking and what to measure, how.

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LIKES TO LEADS A CUSTOMER LIFECYCLE APPROACH TO SOCIAL MEDIA SearchFest 2011 – Social Media Analytics Will Scott – Search Influence
http://www.flickr.com/photos/sheepies/
http://www.flickr.com/photos/darrenhester/ http://www.searchinfluence.com/2010/11/have-you-measured-it/
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Coming: ,[object Object],[object Object],[object Object],[object Object]
Social Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAFFIC / IMPRESSIONS
 
 
 
The Challenge of (none)
The Challenge of (none): URL Shorteners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Custom URLs ,[object Object],[object Object],[object Object],[object Object]
 
 
RANKING
 
 
FANS / FOLLOWERS / LIKES
 
 
 
 
 
 
 
MENTIONS ,[object Object]
 
Monitoring: Paid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Monitoring: Free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GOALS
 
 
LEADS ,[object Object]
Leads – What’s Trackable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Referrer / Keyword Tracking
Referrer Tracking
Referrer Tracking
Keyword Tracking
THE URL STRING
http://bfhillsboroplumbing.clickablepages.com/?ctt_id=335121&ctt_adnw=Google&ctt_ch=ps&ctt_entity=tc&ctt_cli=6x15957x11210x83182&ctt_kw=plumber&ctt_adid=6649616259&ctt_nwtype=search
The URL String ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB FORMS
Web Forms – Input ,[object Object],[object Object],[object Object],[object Object]
Web Forms – Output
CALLS ,[object Object]
Calls - Output
Bringing It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object]

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