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Follow Me: Tips & Tools to skyrocket followers using ,[object Object],Facebook,,[object Object],Twitter &,[object Object],Blogging,[object Object],Tweets LIVE during speech - Retweet, Comment, Share!,[object Object],Dave Cupples,[object Object],FatCowBusiness.com,[object Object],@FatCowBusiness,[object Object],Facebook.com/FatCowBusiness,[object Object],Background :doseofdigital.com,[object Object]
While in School age 15 in 1999 … ,[object Object],Image:onechickennugget.wordpress.com,[object Object]
From University Assignment to successful online store …,[object Object],Image:travelhouseuk.co.uk,[object Object]
Low hanging fruit and Gaps in the Market,[object Object],Tactically choose what people are demanding, not just blindly creating content,[object Object],Invest your time, money, resources on the best opportunities -> the low hanging fruit,[object Object],Pick the GAPS in the market:,[object Object],↑More Searches/Demand ,[object Object],↓Less Competition/Websites,[object Object],Image:marspec.com,[object Object]
Google Insights for Search,[object Object],http://fcow.co/GI,[object Object],Image Source:zacjohnson.com,[object Object]
Top Searches & Rising Searches,[object Object]
SeoQuake for Firefox (Free),[object Object],http://fcow.co/SQ,[object Object],Tells PR, Alexa Ranking, Backlinks, Domain age,[object Object]
SeoQuake tells you how hard it will be to get on Page #1 in Google …,[object Object]
Keyword Research Tools,[object Object],Wordtracker Keyword Tool - http://fcow.co/WT,[object Object]
Scrape Google Suggest,[object Object]
Übersuggest,[object Object],http://fcow.co/US,[object Object]
Spy on competitors and find their best / most shared content,[object Object],PostRank - Free http://fcow.co/PR,[object Object]
Don’t just blindly create backlinks …,[object Object],Spy on your competitors and find their most influential backlinks,[object Object],Image:edoyo.co.tv,[object Object]
Open Site Explorer - http://fcow.co/OS,[object Object]
Question & Answer Sites,[object Object],Yahoo! Answers - http://fcow.co/YA,[object Object]
LinkedIn Answers - http://fcow.co/LA,[object Object]
[object Object],[object Object],[object Object]
Safe guidelines:
< 200 follows a day
< 100 unfollows a day
Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA,[object Object]
e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig,[object Object]
Facebook Ads – Which Factors make the most difference:,[object Object],Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM,[object Object]
Millward Brown Google Image Ads study,[object Object],1000 men and 1000 women,[object Object],Shown 5000 random image ads,[object Object],> 10 million clicks,[object Object],Results:,[object Object],Cleavage – 75%,[object Object],Recognizable Brands – 10%,[object Object],Images Blended with content of website - 10%,[object Object],Everything Else – 5%,[object Object],Source:http://fcow.co/SM,[object Object]
Shoemoney’s Facebook Ad Board Click Thru Experiment,[object Object],Made Ad Boards of actual Facebook ads, people asked to click,[object Object],Over 1 million total clicks,[object Object],Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT,[object Object],Source:Shoemoney.com 2010http://fcow.co/SM,[object Object]
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
61% of all clicks,[object Object]
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
71% of all clicks on the page,[object Object]
Even when foreign language text was used and presented to US English audience …,[object Object],47%,[object Object],58%,[object Object],49%,[object Object],[object Object],[object Object]
Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com,[object Object],Image Source:aimclear.com,[object Object]
How to steal competitors customer information to laser target Facebook Ads,[object Object],Female,[object Object],Aged 35-50+,[object Object],High Income,[object Object],College / Grad School,[object Object],LIKES,[object Object],QuantCast.com,[object Object]
Facebook Ads: Higher CTR = Lower CPC,[object Object],For a CPC around 0.10EUR you need a CTR of approx 0.20%-0.30% (Source: akom360.de),[object Object],[object Object]
Watch CPM campaigns carefully -> can waste money if CTR dropsImage Source:akom360.de,[object Object]
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab,[object Object],BEFORE clicking LIKE,[object Object],AFTER clicking LIKE,[object Object]
Free app - Static HTML: iframe tabs,[object Object],Tutorial -> http://fcow.co/IF,[object Object],iFrameEngine free iFrame reveal tab - http://fcow.co/HU,[object Object]
The Real Money from online Business is REPEAT Customers,[object Object],It is far cheaper to market to an existing customerthan to a ,[object Object],new customer,[object Object],Image:simpsoncrazy.com,[object Object]
First time customers,[object Object],Questions, Scammers, Timewasters, ,[object Object],Hassles … NO TRUST,[object Object],Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com,[object Object]
Repeat customers = Trust, Rapport, Relationship,[object Object],The value in a “business” is your list of people and the relationship you have with those people,[object Object],Image:merchantstand.com,[object Object]
If you send traffic straight to an affiliate offer -> you are leaving money on the table,[object Object],Capture lead via Email / Facebook -> market to them many times over,[object Object],Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy,[object Object],Good affiliate offers reflect lifetime customer value / ongoing commissions,[object Object],Image:forbes.com,[object Object]
$40 comm for $19.95 sale (200%),[object Object],Possible by marketing on the back end -> selling many times over to existing customers,[object Object],Dating Tips Newsletter > 1 million subscribers,[object Object],Over $30 million sales per year,[object Object],http://fcow.co/DD,[object Object]
Spreets.com.au10 months = $40 million,[object Object]
Customer just placed their 89th order … their #1 customer has 246 Orders,[object Object]
Mint.com / Strongmail case study ,[object Object],Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks,[object Object]
A – Competition to Win iPod Nano,[object Object],B – No incentive (control group),[object Object],C – Beta access to exclusive features,[object Object],Source:strongmail.com - http://fcow.co/ST,[object Object]
How to supercharge email opt-ins ,[object Object],You MUST give an incentive -> free eBook or video or digital content,[object Object],Email subscribe form BIG, BOLD, TOP RIGHT,[object Object],THIS is the business asset you are building!,[object Object],Screenshot:jonathanvolk.com,[object Object]
Pop it up and force them to make a decision -> increases signups by 500%,[object Object],PopupDomination -> http://fcow.co/PD,[object Object],Screenshot:johnchow.com,[object Object]
PLR Products (ebooks/videos),[object Object],Warrior Forum – http://fcow.co/WF,[object Object],Master Resale Rights – http://fcow.co/MR,[object Object]
Comparison Effect – People buy based on what is next to it,[object Object],[object Object],[object Object]
Automatic Sharing by Users to Social Media – WP Plugins,[object Object],Sexy Bookmarks - http://fcow.co/SB,[object Object],Screenshot:,[object Object],leehopkins.net,[object Object]
Sharebar - http://fcow.co/SH,[object Object],Screenshot:mashable.com,[object Object]
Scheduling Facebook/Twitter Updates,[object Object],Tweetdeck (Free) - http://fcow.co/TD,[object Object],Great for twitter, schedule posts to multiple accounts, auto link shortening,[object Object]
Hootsuite (Best) http://fcow.co/HS,[object Object],Upload scheduled posts from Excel / CSV file ,[object Object],Full Facebook links with image preview,[object Object]
Syndicating Content from Blog / RSS to Twitter,[object Object],Twitterfeed.com,[object Object]
Syndicating Content from Blog / RSS to Facebook,[object Object],NetworkedBlogs - http://fcow.co/NB,[object Object],Step 2 - Syndication,[object Object],Step 1- Register a Blog,[object Object]
Automatically Syndicating your Content to Other Websites,[object Object],Zemanta – Firefox Add-on http://fcow.co/ZE,[object Object]
How Facebook and Social Media differ from Search Marketing,[object Object],Facebook says “find users before they search” ,[object Object],Earlier stage of sales funnel,[object Object],Different approach -> more “soft” sell,[object Object],Give value first and create desire ,[object Object],Not “hunting” but more like “fishing”,[object Object],Image:designdamage.com,[object Object]
Social Media Fans are a lot like women …,[object Object]
Case Study – Aquabumps.com,[object Object],Started by asurfer who posted photos of Bondi Beach every morning …,[object Object]
Started emailing a few mates to cheer them up at the office …,[object Object]
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging
Give value first, build up desire, credibility and trust, and the $$$ will follow,[object Object]
Strategic Partnerships,[object Object],Find influencers with same target market,[object Object],Leverage off other databases,[object Object],Reciprocal email blasts,[object Object],Sharing on Facebook / retweeting on Twitter,[object Object],Guest posts – Provide content, get links,[object Object],Start partnering with similar size and work up,[object Object],Interviews, Testimonials, Reviews, Comments,[object Object],Image:totalmerchant.net,[object Object]
[object Object],[object Object]
How Social Media is changing the web,[object Object],Your audience now has an audience,[object Object],Image:venturebeat.com,[object Object]
Keep in Touch,[object Object],Slides, Links, Tutorials on my blog:,[object Object],http://FatCowBusiness.com/AS,[object Object],Facebook.com/FatCowBusiness,[object Object],@FatCowBusiness, @DaveCupples,[object Object],Dave@FatCowBusiness.com,[object Object]

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Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging

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