TWITTER, FACEBOOK PAGES AND  THIS SOCIAL MEDIA THING Kelly Duffort, KD Web Strategies Triangle Interactive Marketing Works...
TWITTER
WHY SHOULD YOU TWEET? <ul><li>Connect w/potential customers or clients. </li></ul><ul><li>Follow-up with people you meet, ...
TWITTER: GETTING STARTED
TWITTER PROFILE
TWITTER DESIGN
TWITTER BASICS <ul><li>Tweet – an individual message </li></ul><ul><li>@username – your Twitter handle </li></ul><ul><li>F...
TWEETING mention retweet retweet reply Profile
HOW DO YOU TWEET?
WHOM TO FOLLOW? <ul><li>People you meet.  </li></ul><ul><li>People you would like to meet. </li></ul><ul><li>Twitter Advan...
TWITTER ADVANCED (HIDDEN) SEARCH <ul><li>http://search.twitter.com/advanced </li></ul>
FOLLOW NOTICES VIA E-MAIL
LISTS
HASHTAGS <ul><li>To tag, track and promote topics of conversation </li></ul><ul><li># + (word or abbreviation) Examples: #...
THE SECRETS OF TWITTER <ul><li>Twitter Applications –  You’ll be amazed how much the game changes when you start finding 3...
TWITTER CLIENT: HOOTSUITE Home Feed Mentions Direct Messages Multiple Accounts
FACEBOOK PAGES
PROFILE FOR ME
PAGE FOR MY BUSINESS
#1 GOAL FOR YOUR PAGE IS BREAK INTO  MY PROFILE’S NEWS FEED
PAGE, NOT GROUP AND NOT COMMUNITY http://www.facebook.com/pages/create.php
FACEBOOK PAGE: GETTING STARTED Post Status Updates (Wall)
YOUR FACEBOOK WALL
PROMOTION, THANK FANS, SPREAD WORD ABOUT OTHER BUSINESSES
PROMOTE EVENT
“ ENGAGE” FANS
ANSWER QUESTIONS, BE A RESOURCE
HOW WILL PEOPLE FIND YOUR PAGE? <ul><li>#1 Method? Via their friends! </li></ul><ul><li>Before you get to that point… </li...
WHY SHOULD YOU HAVE A  FACEBOOK PAGE? <ul><li>Most popular website. </li></ul><ul><li>People talk. You should listen. </li...
SOCIAL MEDIA <ul><li>Short Version: “Any tool or service that uses the internet to facilitate conversations.” </li></ul><u...
WHY SHOULD YOU USE SOCIAL MEDIA? <ul><li>Connect with people </li></ul><ul><li>Allow people to connect with you </li></ul>...
SOCIAL MEDIA GROUND RULES <ul><li>Start slow and be patient.  </li></ul><ul><li>Listen and learn. </li></ul><ul><li>Okay t...
QUESTIONS <ul><li>KD Web Strategies Twitter: @kellyduffort </li></ul><ul><li>http://facebook.com/KDWebStrategies http://ww...
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Twitter, Facebook Pages and This Social Media Thing

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Step-by-step look at how to get started with Twitter (before today\'s release of new user interface) and Facebook Pages. Content focuses on simple steps small businesses or 1-person marketing teams can do to get started.

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Twitter, Facebook Pages and This Social Media Thing

  1. 1. TWITTER, FACEBOOK PAGES AND THIS SOCIAL MEDIA THING Kelly Duffort, KD Web Strategies Triangle Interactive Marketing Workshop September 15, 2010
  2. 2. TWITTER
  3. 3. WHY SHOULD YOU TWEET? <ul><li>Connect w/potential customers or clients. </li></ul><ul><li>Follow-up with people you meet, stay connected. </li></ul><ul><li>Show the personal side of your business. </li></ul><ul><li>Support vendors and suppliers (and vice versa). </li></ul><ul><li>Be ready to respond to customers or clients. </li></ul><ul><li>Keep tabs on competition. </li></ul><ul><li>Search engines love real-time info. </li></ul><ul><li>… Not about number of followers, but the quality of your tweets and the connections you are making. </li></ul>
  4. 4. TWITTER: GETTING STARTED
  5. 5. TWITTER PROFILE
  6. 6. TWITTER DESIGN
  7. 7. TWITTER BASICS <ul><li>Tweet – an individual message </li></ul><ul><li>@username – your Twitter handle </li></ul><ul><li>Follow someone – subscribe to their messages </li></ul><ul><li>Retweet (RT) – repost someone else’s tweet, giving them credit. </li></ul><ul><li>Reply – tweet that starts w/@username </li></ul><ul><li>Mention – tweet that includes @username elsewhere </li></ul><ul><li>Direct message (DM or D) – private message </li></ul><ul><li>URL Shorteners </li></ul><ul><li>#hashtag </li></ul>
  8. 8. TWEETING mention retweet retweet reply Profile
  9. 9. HOW DO YOU TWEET?
  10. 10. WHOM TO FOLLOW? <ul><li>People you meet. </li></ul><ul><li>People you would like to meet. </li></ul><ul><li>Twitter Advanced Search. </li></ul><ul><li>Other Profiles > Following > “View all...” </li></ul><ul><li>Other Profiles > Lists. </li></ul><ul><li>Watch for the “t” wherever you go on web or “IRL.” </li></ul>
  11. 11. TWITTER ADVANCED (HIDDEN) SEARCH <ul><li>http://search.twitter.com/advanced </li></ul>
  12. 12. FOLLOW NOTICES VIA E-MAIL
  13. 13. LISTS
  14. 14. HASHTAGS <ul><li>To tag, track and promote topics of conversation </li></ul><ul><li># + (word or abbreviation) Examples: #TIMAworkshop, #quote, #followfriday, </li></ul><ul><li>What the Hashtag? http://www.wthashtag. </li></ul>
  15. 15. THE SECRETS OF TWITTER <ul><li>Twitter Applications – You’ll be amazed how much the game changes when you start finding 3 rd party applications that you like. </li></ul><ul><li>Twitter Clients – You’ll see Twitter in a whole new light when you start viewing it through a client instead of via htttp://www.twitter.com. (E.g., HootSuite, TweetDeck, Seesmic) </li></ul>
  16. 16. TWITTER CLIENT: HOOTSUITE Home Feed Mentions Direct Messages Multiple Accounts
  17. 17. FACEBOOK PAGES
  18. 18. PROFILE FOR ME
  19. 19. PAGE FOR MY BUSINESS
  20. 20. #1 GOAL FOR YOUR PAGE IS BREAK INTO MY PROFILE’S NEWS FEED
  21. 21. PAGE, NOT GROUP AND NOT COMMUNITY http://www.facebook.com/pages/create.php
  22. 22. FACEBOOK PAGE: GETTING STARTED Post Status Updates (Wall)
  23. 23. YOUR FACEBOOK WALL
  24. 24. PROMOTION, THANK FANS, SPREAD WORD ABOUT OTHER BUSINESSES
  25. 25. PROMOTE EVENT
  26. 26. “ ENGAGE” FANS
  27. 27. ANSWER QUESTIONS, BE A RESOURCE
  28. 28. HOW WILL PEOPLE FIND YOUR PAGE? <ul><li>#1 Method? Via their friends! </li></ul><ul><li>Before you get to that point… </li></ul><ul><ul><li>“ Suggest to friends” for starters. </li></ul></ul><ul><ul><li>Advertise it in e-mail signature, biz cards, etc. Grab vanity URL soon as you get 25 fans: http://www.facebook.com/username/ </li></ul></ul><ul><ul><li>Add “Like Box” plugin to your website or blog </li></ul></ul><ul><ul><li>Search engines </li></ul></ul>
  29. 29. WHY SHOULD YOU HAVE A FACEBOOK PAGE? <ul><li>Most popular website. </li></ul><ul><li>People talk. You should listen. </li></ul><ul><li>Requires no technical expertise. </li></ul><ul><li>Expensive design work not expected. </li></ul><ul><li>Free usage data and demographic info. </li></ul>
  30. 30. SOCIAL MEDIA <ul><li>Short Version: “Any tool or service that uses the internet to facilitate conversations.” </li></ul><ul><li>Long Version: “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis et al @briansolis </li></ul>
  31. 31. WHY SHOULD YOU USE SOCIAL MEDIA? <ul><li>Connect with people </li></ul><ul><li>Allow people to connect with you </li></ul><ul><li>Marketing opportunities </li></ul><ul><li>Customer insight </li></ul><ul><li>Monitor/watch competition </li></ul>
  32. 32. SOCIAL MEDIA GROUND RULES <ul><li>Start slow and be patient. </li></ul><ul><li>Listen and learn. </li></ul><ul><li>Okay to experiment. </li></ul><ul><li>Be authentic and transparent. </li></ul><ul><li>Okay to repurpose content by others (with credit). </li></ul><ul><li>Give more than you expect to get. </li></ul>Photo by tunnelarmr on Flickr Made available by Creative Commons License
  33. 33. QUESTIONS <ul><li>KD Web Strategies Twitter: @kellyduffort </li></ul><ul><li>http://facebook.com/KDWebStrategies http://www.kellyduffort.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>919.923.3471 </li></ul>

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