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Tendenci 101 & Beyond

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    Notes on slide 1

    Tendenci is the motor – the branding is the frame of the car. Tendenci makes the site go.

    Breaks them into 3 groups – each with its own level of security and permissions

    Viewed your site or maybe filled out a contact form. DO NOT have a username and password.

    Anyone who has registered with the site and has a username and password. May submit content.Maintian their own profile – update their own contact information

    Total access to all areasApprove content and membersManage invoices and site settings

    Up to date, interesting and accurate content keeps your audience coming back – hopefully leading to recurring sales.

    Not to worry – all content from users go into pending mode until approved by an admin

    And really any where in the world that has internet connection

    One of the newer features of Tendenci – allows you to create forms to gather any kind of data you want

    Custom fields – choose what type on input you want - text field or drop down listDonation forms for a particular campaignUpload files like word docs or pdfExport submissions as well

    The final way I want to talk about Tendenci helping you manage your content…

    Using the CMS to have site users to submit content & admins to approve content… Sending content that is relevant to the interest of the user – helps with conversions…

    Simply due to the inherent Search Engine Optimization build into the Tendenci software – with title, descriptions and tags.

    Some of the newest additions to Tendenci

    Favorites, Groups & Events

    Tendenci 101 & Beyond - Presentation Transcript

    1. Tendenci 101 & Beyond
      Getting Started and Taking it to the Next Level
    2. Why Tendenci was developed the way it was
      What Tendenci is
      How Tendenci can help you manage your site and increase your sales
      What We Will Talk About Today
    3. Does Your Site Increase Your Sales?
    4. The Goal of Business…
      … is to make a profit.
    5. Great Product
    6. Outstanding Customer Relations
    7. Amazing Company Story
    8. Profit
    9. Non-Profit
    10. Profit
    11. Change
    12. Great Change
    13. Outstanding Community Relations
    14. Amazing World-Changing Story
    15. Profit
    16. BIGGER
    17. Better
    18. Faster
    19. Sales Eye for the Non-Profit Guy
      Kelsey Ruger
      11-11:45 a.m.
      The Art of Creating Movements for your NPO
      Joe Solomon
      1:15-2 p.m.
      For More on Non-Profits
      Getting the most out of SchipulCon
    20. Profit
    21. Increase Your Sales
    22. What is Tendenci
      Manage Your Site Users
      Manage You Site Content
      Manage Your Story
      Manage Your Google Love
      How Can Help
    23. What is it?
    24. Software that Powers Your Site
    25. Permission Based Content
      Content Management
      Newsletters
      Story Module
      Photos
      RSS
      SEO
      And much, much more…
      Tendenci Console
    26. Manage Your Site Users - 101
      Permissions, Contributions, Memberships
    27. Any person who connects with you through the web site is a User.
      1. User Module
    28. Non-Interactive
    29. Site User
    30. Admins
    31. Site Users can add content and are the “owners” of those content records
      Eases the burden on the site admin to keep all data current
      2. Ownership
    32. Admin Approval
    33. How do I differentiate
      my Members?
      Site Users with Member ID#
      3. Memberships
    34. Content
    35. Pricing
    36. Profiles
    37. 3 Levels of User Permissions
      User Contributions and Approvals
      Memberships
      How Do I Take It to the Next Level?
      Manage Your Site Users
      1
      0
      1
    38. Multiple Contributors & Curators with Security User Groups
    39. Organizing your People withTendenci: Let's talk Memberships!
      Albert Hughes
      (Day 1) 1:15-2 p.m.
      For More on Memberships
      Getting the most out of SchipulCon
    40. Manage Your Content - 101
      Content Management System, Custom Forms, Newsletters
    41. Update your site content at any time!
      1. Content Management System
      • Click the Pencil icon to get started
      • Use the WYSIWYG interface to format
      • Upload images
      CMS
    43. 2. Create Forms on the Fly!
    44. Create Custom Fields
      Make Donation Forms
      Attach Files
      Always Find Submissions
      Get that Data
    45. The best way to stay
      in front of your
      members and clients!
      3. Newsletters
    46. Dynamically pull the newest site content
      Email different groups of users
      Several different templates to chose from
      Deliver Content
    47. Content Management System and the WYSIWYG Editor
      CMS Forms and Submission
      Newsletter with the Most Up-To-Date Content
      How Do I Take It to the Next Level?
      Manage Your Site Content
      1
      0
      1
    48. When it comes to SEO…Content Is King!
    49. Keep your members in the Know with Newsletters
      Jason McElweenie
      Kim Hodgson
      (Day 1) 11-11:45 a.m.
      For More on Newsletters
      Getting the most out of SchipulCon
    50. Manage Your Story – 101
      Story Module, Photos, RSS
    51. 1. Your Story, Illustrated by… You.
    52. Preserve Real Estate
    53. Engage Your Audience
    54. Control Your Own Destiny
    55. The most popular content on the site
      Permission Based Views
      Group Contributions
      Powerful SEO Tool
      2. Photos Module
    56. SEO + Photos Album = Awesome!
    57. Distribute the content of your site well beyond just those visiting
      3. Real Simple Syndication
    58. Don’t wait for them to come to you, push new content out
      Customize your feed
      Use RSS in Emergencies
      Pull in a feed from another site
      Take Your Story to Your Audience
    59. Story Module with Graphics and Captions
      Photos with Titles, Descriptions and Tags
      RSS Feed to push content out.
      How Do I Take It to the Next Level?
      Manage Your Story
      1
      0
      1
    60. Pull your most recent photos to the home page
    61. Storytelling through Social Media
      Ed Schipul
      (Day 1) 2:15-3 p.m.
      For More on Storytelling
      Getting the most out of SchipulCon
    62. Manage Your Google Love - 101
      Built it SEO, Control Your SEO, SEM Control Panel
    63. Top of The List
    64. Unique, Editable & Automatic!
      Title
      Keyword
      Description
      1. Default SEO
    65. 2. Control Your SEO
    66. SEO Muscle
      In addition…
      • H1, H2, H3
      • Embedded Links
      • Alt Tags
      • Tags & Categories
    67. 3. Your SEM Toolbox
    68. Find & Tweak the Primary and Secondary Keywords
      Add & Edit Google Analytics
      Free SEM Tools
      Analytics Dashboard
      SEM Panel
    69. Adding Content and Using the Default SEO
      Controlling Your Own SEO
      Search Engine Marketing Panel
      How Do I Take It to the Next Level?
      Manage Your Google Love
      1
      0
      1
    70. Track your success with Event Logs
    71. Understanding your Site Analytics: What do those numbers mean??
      Jonti Bolles
      John Michael Oswalt
      (Day 2) 10-10:30 a.m.
      For More on Analytics
      Getting the most out of SchipulCon
    72. Tendenci was built to help you increase your sales
      Tendenci is the software that powers your site
      Tendenci helps you manage:
      Your Site Users
      Your Site Content
      Your Story
      Your Google Love
      Let’s Review…
    73. Any Questions?
    74. That’s a Wrap!
    75. Help Files
      Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87
      Creating a usergroup-http://www.tendenci.com/en/helpfiles/v/73
      Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346
      Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57
      Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160
      Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10
      Newsletters -http://www.schipul.com/doityourself/email
      Photos Module -http://tendenci.com/en/helpfiles/topics/v/1
      SEM Tools-http://tendenci.com/en/helpfiles/topics/v/1
      Membership Module - http://tendenci.com/en/helpfiles/topics/v/1
      Events Logs- http://tendenci.com/en/helpfiles/topics/v/67
    77. Thanx for the Pics!
      All the photos used in this presentation are Creative Commons licensed and can be found here:
      http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/
      http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/
      http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/

    + Schipul - The Web Marketing CompanySchipul - The Web Marketing Company, 1 month ago

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    Schipul gal JJ Lassberg walks Tendenci users throug more

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