Tendenci 101 & Beyond

Tendenci 101 & Beyond
Getting Started and Taking it to the Next Level

Why Tendenci was developed the way it was
What Tendenci is
How Tendenci can help you manage your site and increase your sales
What We Will Talk About Today

Does Your Site Increase Your Sales?

The Goal of Business…
… is to make a profit.

Great Product

Outstanding Customer Relations

Amazing Company Story

Profit

Non-Profit

Profit

Change

Great Change

Outstanding Community Relations

Amazing World-Changing Story

Profit

BIGGER

Better

Faster

Sales Eye for the Non-Profit Guy
Kelsey Ruger
11-11:45 a.m.
The Art of Creating Movements for your NPO
Joe Solomon
1:15-2 p.m.
For More on Non-Profits
Getting the most out of SchipulCon

Profit

Increase Your Sales

What is Tendenci
Manage Your Site Users
Manage You Site Content
Manage Your Story
Manage Your Google Love
How Can Help

What is it?

Software that Powers Your Site

Permission Based Content
Content Management
Newsletters
Story Module
Photos
RSS
SEO
And much, much more…
Tendenci Console

Manage Your Site Users - 101
Permissions, Contributions, Memberships

Any person who connects with you through the web site is a User.
1. User Module

Non-Interactive

Site User

Admins

Site Users can add content and are the “owners” of those content records
Eases the burden on the site admin to keep all data current
2. Ownership

Admin Approval

How do I differentiate
my Members?
Site Users with Member ID#
3. Memberships

Content

Pricing

Profiles

3 Levels of User Permissions
User Contributions and Approvals
Memberships
How Do I Take It to the Next Level?
Manage Your Site Users
1
0
1

Multiple Contributors & Curators with Security User Groups

Organizing your People withTendenci: Let's talk Memberships!
Albert Hughes
(Day 1) 1:15-2 p.m.
For More on Memberships

Manage Your Content - 101
Content Management System, Custom Forms, Newsletters

Update your site content at any time!
1. Content Management System

Click the Pencil icon to get started
Use the WYSIWYG interface to format
Upload images
CMS

2. Create Forms on the Fly!

Create Custom Fields
Make Donation Forms
Attach Files
Always Find Submissions
Get that Data

The best way to stay
in front of your
members and clients!
3. Newsletters

Dynamically pull the newest site content
Email different groups of users
Several different templates to chose from
Deliver Content

Content Management System and the WYSIWYG Editor
CMS Forms and Submission
Newsletter with the Most Up-To-Date Content
Manage Your Site Content
1
0
1

When it comes to SEO…Content Is King!

Keep your members in the Know with Newsletters
Jason McElweenie
Kim Hodgson
(Day 1) 11-11:45 a.m.
For More on Newsletters

Manage Your Story – 101
Story Module, Photos, RSS

1. Your Story, Illustrated by… You.

Preserve Real Estate

Engage Your Audience

Control Your Own Destiny

The most popular content on the site
Permission Based Views
Group Contributions
Powerful SEO Tool
2. Photos Module

SEO + Photos Album = Awesome!

Distribute the content of your site well beyond just those visiting
3. Real Simple Syndication

Don’t wait for them to come to you, push new content out
Customize your feed
Use RSS in Emergencies
Pull in a feed from another site
Take Your Story to Your Audience

Story Module with Graphics and Captions
Photos with Titles, Descriptions and Tags
RSS Feed to push content out.
Manage Your Story
1
0
1

Pull your most recent photos to the home page

Storytelling through Social Media
Ed Schipul
(Day 1) 2:15-3 p.m.
For More on Storytelling

Manage Your Google Love - 101
Built it SEO, Control Your SEO, SEM Control Panel

Top of The List

Unique, Editable & Automatic!
Title
Keyword
Description
1. Default SEO

2. Control Your SEO

SEO Muscle
In addition…
H1, H2, H3
Embedded Links
Alt Tags
Tags & Categories

3. Your SEM Toolbox

Find & Tweak the Primary and Secondary Keywords
Add & Edit Google Analytics
Free SEM Tools
Analytics Dashboard
SEM Panel

Adding Content and Using the Default SEO
Controlling Your Own SEO
Search Engine Marketing Panel
Manage Your Google Love
1
0
1

Track your success with Event Logs

Understanding your Site Analytics: What do those numbers mean??
Jonti Bolles
John Michael Oswalt
(Day 2) 10-10:30 a.m.
For More on Analytics

Tendenci was built to help you increase your sales
Tendenci is the software that powers your site
Tendenci helps you manage:
Your Site Users
Your Site Content
Your Story
Your Google Love
Let’s Review…

Any Questions?

That’s a Wrap!

Help Files
Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87
Creating a usergroup-http://www.tendenci.com/en/helpfiles/v/73
Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346
Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57
Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160
Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10
Newsletters -http://www.schipul.com/doityourself/email
Photos Module -http://tendenci.com/en/helpfiles/topics/v/1
SEM Tools-http://tendenci.com/en/helpfiles/topics/v/1
Membership Module - http://tendenci.com/en/helpfiles/topics/v/1
Events Logs- http://tendenci.com/en/helpfiles/topics/v/67

Thanx for the Pics!
All the photos used in this presentation are Creative Commons licensed and can be found here:
http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/

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Tendenci 101 & Beyond

by Schipul - The Web Marketing Company

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