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Web Analytics: Insights into Numbers is Exciting!

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Schipul SEM guy John-Michael Oswalt explains that if all you look at is Visits and Page Views, you may be missing the point of Web Analytics. This presentation explores useful metrics like Bounce Rate and Time on Site for seeking which of your pages are the top earners. A focus on referring traffic and keywords with a side of Google Insights for Search will help you to measure your traffic better and make actionable decisions from your numbers.

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Web Analytics: Insights into Numbers is Exciting!

  1. 1. Web Analytics<br />Insights into numbers is exciting!<br />
  2. 2. John-Michael Oswalt(JMO)<br />Search Engine Marketing Team – Google Analytics Certified<br />
  3. 3. Web Analytics<br />Track visitor actions<br />Discover patterns and trends<br />Make positive changes<br />
  4. 4. Basic Metrics<br />
  5. 5. Actionable Metrics<br />
  6. 6. Location<br />New / Returning<br />Loyalty<br />Tech Details<br />Visitor Tracking<br />
  7. 7. Traffic Sources<br />Last 30 Days<br />Last 365 Days<br />
  8. 8. Search Engine Keywords<br />
  9. 9. Referring Sites<br />
  10. 10. Top Content<br />
  11. 11. Top Landing Pages<br />
  12. 12. Event Tracking<br />
  13. 13. Goals (Google Analytics)<br />
  14. 14. Insights<br />http://www.google.com/insights/search/<br />
  15. 15. Regional Interest<br />
  16. 16. Specific Terms<br />
  17. 17. Web Analytics <br />Schipul SEM Department<br />Jonti Bolles<br />jontibolles.com<br />twitter.com/jonti<br />Find this presentation here:<br />www.schipul.com/presentations<br />John-Michael Oswalt (JMO)<br />jmoswalt.com<br />twitter.com/jmoswalt<br />TheSEMblog.com<br />twitter.com/thesemblog<br />

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