The Personal Brand Era Cometh

1. Looking Towards the Future: The Personal Brand Era Cometh Ed Schipul Schipul - The Web Marketing Company www.schipul.com Wednesday, October 14, 2009

2. Let’s talk about... • Where are we coming from? • A ‘Renaissance Generation’ • The Personal Brand Era Wednesday, October 14, 2009

3. Notice anything different lately? Wednesday, October 14, 2009

4. Societal altering shifts in a matter of years Wednesday, October 14, 2009

5. Some current challenges Wednesday, October 14, 2009

6. So, who can you trust? Wednesday, October 14, 2009

7. Politicians? Wednesday, October 14, 2009

8. Uber-corporations? Wednesday, October 14, 2009

9. The Media? Wednesday, October 14, 2009

10. It’s time for a change Wednesday, October 14, 2009

11. YOU tell YOUR story Wednesday, October 14, 2009

12. YOU grow YOUR brand Wednesday, October 14, 2009

13. The Brand called YOU “Personal Branding is the process whereby people and their careers are marked as brands.” Wednesday, October 14, 2009

14. “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.” Tom Peters - Fast Company 8/2007 http://www.fastcompany.com/magazine/10/brandyou.html Wednesday, October 14, 2009

15. Job hunting through Personal Branding “I think it’s important to maintain my personal brand, separate from the company. Especially since I worked so hard over the past year to build it — it would be a shame to let it go.” Rachel Levy (@bostonmarketer) http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/ Wednesday, October 14, 2009

16. The Rise of a Renaissance Period Wednesday, October 14, 2009

17. RenGen: Renaissance Generation The good news: We are on the brink of a Renaissance. The bad news: Many still see America as a cultural wasteland defined by reality television and fast food. Wednesday, October 14, 2009

18. RenGen Desires • Desire to express ideas aesthetically • Renewed interest in learning • Interest in enlightenment • Taking a stand on issues Wednesday, October 14, 2009

19. Social Media cultivates the RenGen spirit Wednesday, October 14, 2009

20. Welcome to the Personal Brand Era Wednesday, October 14, 2009

21. The Personal Brand Era 1. Story 2. Creation 3. Curation* 4. Distribution 5. Monitoring 6. TOS* Wednesday, October 14, 2009

22. 1) Story Your brand story told over time In different places brought together Wednesday, October 14, 2009

23. 2) Creation are you an artist? patrons and collectors control of your creations? CVs instead of Resumes Wednesday, October 14, 2009

24. 3) Curation* put your best self forward be selective with sites + brands time plays a role in selection stay in control Wednesday, October 14, 2009

25. 4) Distribution get the word out break through the clutter your 15 minutes where you want it control your reach + associations Wednesday, October 14, 2009

26. 5) Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention” Wednesday, October 14, 2009

27. 6) Terms of Service (TOS)* automated methods of content and brand association revoke rights similar to hollywood “morality clauses” your personal brand contracts expression of licenses Wednesday, October 14, 2009

28. (once more) The Personal Brand Era 1. Story 2. Creation 3. Curation* 4. Distribution 5. Monitoring 6. TOS* Wednesday, October 14, 2009

29. Personal Brand vs. Reputation Jenny www.thebloggess.com Photo thanks to Chookooloonks Wednesday, October 14, 2009

30. Take a deep breath... Wednesday, October 14, 2009

31. 23 on Twitter 14,380 followers 25 on Facebook 650 visits Personal Brands are good for business Wednesday, October 14, 2009

32. 3,400 page views / 6 months from employee site referrals $1 / click PPC advertising $6000 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, October 14, 2009

33. Businesses can help Personal Brands Wednesday, October 14, 2009

34. You are YOUR brand. Take the Power back. Wednesday, October 14, 2009

35. Welcome to the Personal Brand Era Wednesday, October 14, 2009

36. Wednesday, October 14, 2009

37. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 519 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, October 14, 2009

38. Thanks to some great CC photographers! Slide 1 + 35: www.flickr.com/photos/dg_pics/2509259255 Slide 2: www.flickr.com/photos/luc_viatour/1264349089 Slide 3: www.flickr.com/photos/paulgi/280789933 Slide 5: http://www.flickr.com/photos/14838182@N00/3237164755/ http://www.flickr.com/photos/29231008@N05/3093344045/ http://www.flickr.com/photos/11051496@N00/3404860452/ http://www.flickr.com/photos/25062009@N05/3403580377/ http://www.flickr.com/photos/35703177@N00/845940422/ http://www.flickr.com/photos/20158323@N04/3411247206/ Slide 7: http://www.flickr.com/photos/whitehouse/3953033169/ Slide 8: www.flickr.com/photos/scobleizer/2264764769 Wednesday, October 14, 2009

39. Thanks to some great CC photographers! Slide 12: www.flickr.com/photos/eole/3215868087/ Slide 13: www.flickr.com/photos/paulgi/280789933 Slide 16: www.flickr.com/photos/urnes/448552660 Slide 18: www.flickr.com/photos/70011449@N00/3038241257/ Slide 20: www.flickr.com/photos/graphistolage/3922258687 Slide 21: www.flickr.com/photos/graphistolage/3976049155 Slide 22: www.flickr.com/photos/graphistolage/3125013467 Slide 23: www.flickr.com/photos/graphistolage/3423570601 Slide 24: www.flickr.com/photos/graphistolage/3684170712/ Wednesday, October 14, 2009

40. Thanks to some great CC photographers! Slide 33: www.flickr.com/photos/66995057@N00/3913262398/ www.flickr.com/photos/34606192@N00/288022773/ www.flickr.com/photos/41174852@N00/3530816978/ www.flickr.com/photos/88448902@N00/448512720/ Slide 36: www.flickr.com/photos/coreburn/487357814 Wednesday, October 14, 2009