Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Seo presentation for the fit bloggers convention (share)

1,216 views

Published on

Published in: Technology, Design
  • Be the first to comment

Seo presentation for the fit bloggers convention (share)

  1. 1. Health and Fitness Blogs and SEO Tim Resnik, Product Strategy Principal, Moz @tresnik
  2. 2. Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup
  3. 3. Inbound Marketing Interruption Marketing
  4. 4. Relevant Search is responsible for 90% of the clicks on the web
  5. 5. Un-useful, irrelevant Average click-through rate for a banner ad is .016%
  6. 6. Inspiring What’s the click-through rate here?
  7. 7. Waste of time Costs are static with scale
  8. 8. Earned Generates momentum, long lasting
  9. 9. Who cares? 12,000 press release per month on PR Newswire
  10. 10. Paid, but relevant Not so much The intersection of paid + inbound
  11. 11. Sweet irony Is it contextual, or just more noise? You see 5,000 ads per day
  12. 12. Just plain lies!
  13. 13. Paid Attention Earned Attention Cost Static with scale Upfront costs, scales with proper optimization Time Instant results (sprint) Delayed results (marathon) Sustainability Effective only while campaign is active Long-term continuous results
  14. 14. Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup
  15. 15. Number of Searches/Day on Google
  16. 16. Paid Search = 25% of clicks Organic Search = 75% of clicks
  17. 17. More than 50% of search result pages have no paid ads at all
  18. 18. Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup
  19. 19. Content Technology Relationships SEO Plan
  20. 20. SEO Plan Content Technology Relationships 90% of your SEO effort should be on content and relationships
  21. 21. “(Wordpress) is a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business.” Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
  22. 22. http://yoast.com/articles/wordpress-seo/ - I also recommend the Yoast plugin “Wordpress SEO”
  23. 23. http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
  24. 24. I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like TypePad and Expression Engine) can be customized with enough elbow grease.
  25. 25. Title Headline URL Links and Captions META Description Body Content
  26. 26. The two major SEO focal points: Title, Description, Headline
  27. 27. HTML Title and META Description are Important
  28. 28. Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup  10 tips for (FIT) bloggers
  29. 29. http://google.com/webmasters - can help you diagnose and repair issues w/ your site
  30. 30. http://feedburner.com – create RSS feeds and track your subscribers and clicks
  31. 31. http://google.com/analytics - track how visitors get to you and what they do on your site
  32. 32. http://bit.ly – great for determining which shares your fans/followers really enjoy
  33. 33. http://moz.com – great for bigger sites and more experienced SEOs
  34. 34. Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup  10 tips for (FIT)
  35. 35. Where Geraldine Started Her Blog
  36. 36. Where people usually give up.
  37. 37. 2.5 years in, she’s reaching 1000s of daily visits
  38. 38. * Credit Wil Reynolds (@wilreynolds) with the catchy phrase
  39. 39. Resist! Don’t do it!
  40. 40. Lead with a space
  41. 41. WHO, WHAT, WHERE, WHY, WHEN and HOW
  42. 42. WHO, WHAT, WHERE, WHY, WHEN and HOW
  43. 43. All-in-one auto-suggest tool: www.soovle.com
  44. 44. Search Referral Traffic to SEOmoz
  45. 45. Search Referral Traffic to SEOmoz …and the news gets worse:
  46. 46. Search Referral Traffic to SEOmoz
  47. 47. Rich Snippets now easier to implement
  48. 48. Tell Search Engines about: • Articles • Events • Local Businesses • Restaurants • Products • Software Applications • Movies • TV Episodes
  49. 49. Tell Search Engines about: • Articles • Events • Local Businesses • Restaurants • Products • Software Applications • Movies • TV Episodes Use these where possible
  50. 50. Step 1: Choose the URL for the content you want “highlight”
  51. 51. Step 2: Highlight all relevant areas
  52. 52. Google is the largest search engine in the work, who is the second? 1. 2. 3. 100B per month 2B per day 14B per month
  53. 53. Amount of video served each month by YouTube
  54. 54. This dude knows his YouTube stuff, follow him: @philnottingham
  55. 55. Step #1: Make sure you meet the Google News quality and tech guidelines Step #2: Submit your site to Google News Step #3: Create a Google News Sitemap (there are Wordpress plugins to help you)
  56. 56. Which one would you click? Increases CTR by 30% Increases visibility Links to her G+ Profile Links to her author results on Google
  57. 57. 6 steps to Authorship Step 1: create a Google account/Login Step 2: Navigate to Google+ Step 3: In your profile Click “About” Step 4: Add your blog URL to “Contributor to” under the “Links” Step 5: In each article add the following link: <a href="[profile_url]?rel=author">Google</a> It should look something like: <a href="https://plus.google.com/109412257237874861202? rel=author">Google</a> Step 6: Verify with Google’s structured data testing tool
  58. 58. Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup  Choosing keywords and creating content
  59. 59. Upw ards!Contact me: tim@moz.com / @tresnik Download this presentation:

×