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The Future & Non-Profit Organizations

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Wondering what the future has in store? Check out Aaron Long's presentation on the Future of Non-Profits for tips on how to lower costs, on how to develop your content and how to integrate. Tip: The Web is for you!!

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The Future & Non-Profit Organizations

  1. 1. The Future &Non-Profit Organizations<br />http://www.flickr.com/photos/practicalowl/2263287756/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  2. 2. Money<br />http://www.flickr.com/photos/yomanimus/102798907/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  3. 3. Time<br />http://www.flickr.com/photos/mayeve/2312167749/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  4. 4. Resources<br />http://www.flickr.com/photos/lluisr/480346833/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  5. 5. Lowered Cost of Civic Action<br />All Content Developed for Web<br />Real? Integrationhttp://www.flickr.com/photos/nancee_art/3686975779/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  6. 6. A comparison of two professional organizations.http://www.flickr.com/photos/automania/126698126/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  7. 7. Ads of the Worldhttp://adsoftheworld.com/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  8. 8. American Advertising Federationhttp://www.aaf.org/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  9. 9. Similarities<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  10. 10. 1537http://www.facebook.com/search/?init=srp&sfxp=&q=american+advertising+federation#/pages/American-Advertising-Federation/42611084377?ref=search&sid=659498581.4190270179..1<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  11. 11. 4973http://www.facebook.com/photo.php?pid=342420&id=1350434897&comments=&alert=#/group.php?gid=2346754608&ref=ts<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  12. 12. 629http://twitter.com/aafnational<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  13. 13. 11,903http://twitter.com/adsoftheworld<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  14. 14. 23,757 vs 155,520 http://siteanalytics.compete.com/adsoftheworld.com+aaf.org/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  15. 15. And the Winner is?http://raszl.net/node/91<br />“We realized AotW became like a virtual ad club where we could discuss and get inspired by new ads, learn from each other and be part of an international professional network. The function of the archive soon changed and it became a community.”http://www.flickr.com/photos/rshoraka/3427433776/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  16. 16. And the Winner is?http://raszl.net/node/91<br />Staff of three people<br />60-70 thousand unique visitors a day <br />50% more than the leading advertising publication (AdAge.com) <br />Group published and edited (community)http://www.flickr.com/photos/rshoraka/3427433776/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  17. 17. Meet Ivan Raszl<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  18. 18. A Few Techie Factshttp://raszl.net/node/91<br />Ivan is Hungarian<br />Ivan is 34<br />Worked 2 years before reaching tipping point (passion)<br />AotW is running on Drupal<br />Drupal is “Open Source” software<br />WebMediaBrands bought AotWhttp://www.flickr.com/photos/rshoraka/3427433776/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  19. 19. The Cost of Civic ActionHas Loweredhttp://www.flickr.com/photos/karla_k/2776839587/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  20. 20. Ch..Ch..Ch..Changeshttp://www.flickr.com/photos/wijkerslooth/3834147183/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  21. 21. HOW?<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  22. 22. Lowered Cost of Civic Action<br />All Content Developed for Web<br />Real? Integrationhttp://www.flickr.com/photos/nancee_art/3686975779/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  23. 23. All Content Developed for the Webhttp://www.houstonzoo.org/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  24. 24. All Content Developed for the Webhttp://www.houstonzoo.org/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  25. 25. Kelly “Ivan” Russo<br />http://www.facebook.com/home.php#/photo.php?pid=2705183&id=694852290<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  26. 26. Session Photoshttp://www.ymcaoftheozarks.org/gallery/set?set=72157620681790913<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  27. 27. SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  28. 28. Counselor Bioshttp://www.ymcaoftheozarks.org/camplakewood/counselorbios/nancydavidson<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  29. 29. Listen to what “They” want<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  30. 30. Give “Them” what “They” wanthttp://www.ted.com/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  31. 31. Evolvehttp://www.flickr.com/photos/congvo/301678287/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  32. 32. Not Easyhttp://www.flickr.com/photos/hondanews/3598249483/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  33. 33. Lowered Cost of Civic Action<br />All Content Developed for Web<br />Real? Integrationhttp://www.flickr.com/photos/nancee_art/3686975779/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  34. 34. Integrationhttp://www.flickr.com/photos/oddsock/261697374/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  35. 35. Cloud Computing?Hosted Managed Web Softwarehttp://www.flickr.com/photos/laurajo/3082993732/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  36. 36. API?Application Programming Interfacehttp://www.flickr.com/photos/keso/167185857/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  37. 37. SalesForcehttp://www.salesforce.com/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  38. 38. Web to Lead Setuphttp://www.salesforce.com/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  39. 39. SalesForce Foundationhttp://www.salesforcefoundation.org/donation<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  40. 40. What Should You Do?http://www.flickr.com/photos/deathtogutenberg/3373297713/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  41. 41. Civic Action for Anyone/Everyone<br />Post All Content on the Web<br />Integration is Possiblehttp://www.flickr.com/photos/nancee_art/3686975779/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />

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