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Facebook Fanpage Optimization Webinar Training


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Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?

Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.

Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
Graphic design for Facebook success (no arts degree required) - - Facebook page tabs essentials -- Streamlining your Facebook content - to connect or not to connect, we can help -- How to schedule and strategize Facebook fanpage content -- Wrangling multiple page administrators

Published in: Education, Technology, Business
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Facebook Fanpage Optimization Webinar Training

  1. 1. Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]
  2. 2. What we will cover: <ul><li>Ways to Use It </li></ul><ul><li>The best of… </li></ul><ul><li>Facebook Policy </li></ul><ul><li>Graphic Design for Facebook </li></ul><ul><li>Facebook Page Tab Essentials </li></ul><ul><li>Facebook Content </li></ul><ul><li>How to Schedule and Strategize </li></ul><ul><li>Wrangling Multiple Page Administrators </li></ul>
  3. 3. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
  4. 4. It’s Not the Social Media Gadgets
  5. 5. It’s the Social Engagement
  6. 6. Storytelling… Makes the Emotional Connection
  7. 7. Average user is connected to 80 community pages, groups and events Grow Your Base, 600+ Million, Engage Fans
  8. 8. Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!
  9. 9. HOW TO USE
  10. 10. Building Relationships
  11. 11. Promoting a Product
  12. 12. Strong Brand Impressions
  13. 13. Customer Service
  14. 14. BEST OF
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19. POLICY
  20. 20. <ul><li>You will not provide any false personal information on Facebook </li></ul><ul><li>You will *not* create more than one personal profile. </li></ul><ul><li>If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you. </li></ul><ul><li> </li></ul>Facebook Policy… What Does It Say?
  21. 21. <ul><li>You must have a personal account and profile first </li></ul><ul><ul><ul><li>Use it for you first! </li></ul></ul></ul><ul><li>The creator of the Fan Page is the owner of the fan page… FOREVER </li></ul><ul><li>You need 25 fans for a custom URL </li></ul><ul><li>Once you set the URL – You can NEVER change it </li></ul>Facebook Pages: Things to Note
  23. 23. Dimensions
  24. 24. Branding: Top Tips <ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Talk the Talk </li></ul><ul><li>Harness Fans </li></ul><ul><li>Reputation </li></ul>
  25. 25. Direct Attention
  26. 26. Creatively Use the Space
  27. 27. Creatively Use the Space: Use Photos Too…
  28. 28. CUSTOM TABS
  29. 29. Tabs <ul><li>Only added by an admin </li></ul><ul><li>You cannot auto-run JavaScript or Flash - requires a user action (click) </li></ul><ul><li>Fan pages are 520 pixels wide </li></ul><ul><li>You can pull an external style sheet </li></ul><ul><li>Profile pages ONLY support iframe apps </li></ul><ul><li>Default tab for non fans can be any tab </li></ul>
  30. 30. SEO Matters! <ul><li>According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order: </li></ul><ul><li>Page title/URL </li></ul><ul><li>About box </li></ul><ul><li>Info </li></ul><ul><li>Rest of page - including FBML </li></ul>
  31. 31. NO MORE FBML
  32. 32.
  33. 33. Create An App
  34. 34. Name It
  35. 35. Brand It
  36. 36. Build It
  37. 37. Build It <ul><li>Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash. </li></ul><ul><li>Iframe size – select auto-resize unless you want ugly scrollbars. </li></ul><ul><li>Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc. </li></ul><ul><li>Tab URL – this is the name of the file you uploaded. </li></ul><ul><li>Click on Save Changes. </li></ul>
  38. 38. Add It – Step 1
  39. 39. Add It – Step 2
  40. 40. CONTENT
  41. 41. Engage with Fans
  42. 42. Timely Response
  43. 43. Share Content
  44. 44. Say Thanks & Promote Others
  45. 45. Diffuse and Direct
  46. 46. SCHEDULE
  47. 47. Schedule With HootSuite
  48. 48. Schedule With HootSuite: But Don’t Forget it
  49. 49. STRATEGY
  50. 50. Success! <ul><li>Contests </li></ul><ul><li>Short, Intense Goal Focused Campaigns </li></ul><ul><li>Events </li></ul><ul><li>Photos, Photos, Photos! </li></ul>
  51. 51. Multiple Admins <ul><li>Who’s On First? </li></ul><ul><li>Sign Your Name </li></ul><ul><li>Train, Train, Train! </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Security </li></ul></ul>
  52. 52. TRAINING TAKE-AWAYS <ul><li>Branded Profile Pic </li></ul><ul><ul><li>Logo, Tagline, Creativity </li></ul></ul><ul><li>Tabs for Services, Events, Contests, Coupons, etc. </li></ul><ul><li>Engage with Fans </li></ul><ul><ul><li>Talk the talk, Say Thanks, Promote Others </li></ul></ul><ul><ul><li>Diffuse & Direct </li></ul></ul><ul><li>Have FUN! </li></ul>
  53. 53. JJ Lassberg, Schipul – The Web Marketing Company [email_address] Blog: Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg