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What We Learnt From 500m Facebook Posts


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Slides from BuzzSumo webinar with Buffer on what we learnt from 500m Facebook posts and ideas for improving Facebook engagement.

Published in: Social Media, Marketing
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What We Learnt From 500m Facebook Posts

  1. 1. What We Learned From 500m Facebook Posts
  2. 2. Kevan Lee Content Buffer Steve Rayson Director BuzzSumo
  3. 3. #FBinsights
  4. 4. BuzzSumo • Helping content marketers improve their performance through data. • Understand what content is resonating with audiences in any topic and on any network.
  5. 5. What was most shared content this month? What is the trending content today? What are most engaging Facebook posts? What is most shared content on LinkedIn? Who are the top authors? Which are the top sites? What are best performing content formats? Who are the key influencers and amplifiers? We Need Data For Example:
  6. 6. What are the trending articles about content marketing today, right now? Who are the top authors on content marketing by engagement?
  7. 7. It’s great to have a perspective, an instinct or a hunch … ….but what does the data say? Let’s see….
  8. 8. Content Marketing Articles Trending Today BuzSumo Trending Dashboard
  9. 9. Top authors on Content Marketing (last 12 months)
  10. 10. Most Shared Content This Month
  11. 11. See who is amplifying by sharing & linking
  12. 12. Use our Sumo Rank tool to check engagement for your Facebook page or any public page.
  13. 13. Today we are looking at Facebook data Why Facebook?
  14. 14. Facebook drives 25% of all traffic to websites
  15. 15. The Facebook feed is the most powerful content feed in the world. According to Forrester: • Facebook owns 13% of all time on mobile, Google is second with 12% • Facebook’s 222m users in the US spend 14 hours a month in the mobile app
  16. 16. We pulled 500m public FB posts to analyze from our database. Kevan has been busy analyzing and will share what we have learned.
  17. 17. The most engagement happens when the fewest updates are being sent content posted from 10:00 p.m. to 11:00 p.m. Eastern had more engagement on average than any other time Sunday had highest engagement and least posts
  18. 18. The most engagement happens when the fewest updates are being sent Insert charts with following data
  19. 19. Visual content is supreme.
  20. 20. Short vs. Long We ended up with seven different buckets of character counts: 0-50 50-100 100-150 150-200 200-250 250-300 300+
  21. 21. Ask questions like “Who” and “Which” to let the reader strengthen his/her identity.
  22. 22. Longform vs. Shortform In our study, we noticed four lengths of blog posts that were linked to most often: 0-1000 words 1000-2000 words 2000-3000 words 3000-10000 words
  23. 23. 30 Fully track all your Facebook experiments and improve your Facebook results. Free trial of 2 months of Buffer for Business:
  24. 24. How good is your Facebook engagement? Use our Sumo Rank tool to check engagement for your page or any public page.
  25. 25. Thank You Questions?