Don't Forget the Milk
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A high level reminder that your websites are important for discovery and positioning. Your web site is probably your lowest cost expense with your highest return on investment.
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Don't Forget the Milk
- 1. DON’T FORGET the MILK BECAUSE YOU WILL FORGET YOUR WEBSITE DAVID STAGG Creative Director @dstagg schipul.com
- 2. THE WEB AS AN AFTERTHOUGHT What’s the first thing you do when I tell you who I work for? schipul.com
- 3. IT HAS TO BE AN INTEGRAL PART OF YOUR MARKETING PLAN It’s literally the most cost-effective way to market your business. schipul.com
- 4. COST COMPARISON: ONE YEAR Web site on Schipul’s most expensive plan, including two custom designs: $12,340 Billboard on I-10: $72,000 schipul.com
- 5. SO LET’S DO IT RIGHT schipul.com
- 6. WEB MARKETING FUNDAMENTALS schipul.com
- 7. CLEAR, DIRECT HEADLINE Users judge your site in three seconds and decide whether or not to stay. schipul.com
- 8. DESIGN WITH A CLEAR IDEA OF YOUR USER “A true designer is only satisfied with their work once the intended audience’s needs are met.” -- Whitney Hess schipul.com
- 9. THE START-UP CONUNDRUM 1. Flexible environments are good. 2. Good design takes time. 3. The design process of start-ups becomes universally hamstrung. 4. I call this “Cooks in the kitchen.” (Paraphrased, -- Andrew Maier) schipul.com
- 10. YOU ARE SMART. YOU HAVE STRONG IDEAS. Realize that design and user experience may not be your forte. schipul.com
- 11. “EAT YOUR OWN DOG FOOD” Take a flight on American Airlines. schipul.com
- 12. DAVID STAGG @dstagg facebook.com/davidstagg davidstagg.com