MalaysiaKini Training


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Overview of CMS's, some beginning SEO and audio intro.

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MalaysiaKini Training

  1. 1. Agenda <ul><li>Introductions </li></ul><ul><li>Planning – Some questions to think about as you begin the process? </li></ul><ul><li>CMS Choices </li></ul><ul><li>Where’s the Audience </li></ul><ul><ul><li>SEO & Metrics </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>On Air Marketing/Partner Marketing </li></ul></ul><ul><li>Sound – Working with Audio </li></ul>
  2. 2. Introduction <ul><li>Knight International Journalism Fellows, International Committee for Journalists (ICFJ) - South China Morning Post – , - Knight Ridder Digital, US Network of 40 Newspaper Websites </li></ul><ul><li>ICFJ includes: - Knight International Fellows + International trainers, consultants + Funded by Knight Foundation, Gates Foundation, MDLF + Media Partners across Asia, Middle East, Africa, Latin America </li></ul><ul><li>- Independently Funded Projects + Citizen Journalism (Malaysia) + Online Journalism and Story Telling (China, India, Mexico) - – Social Network for journalists and media managers + Available in English, Spanish, Portuguese, Arabic, Farsi, Chinese, Russian </li></ul>
  3. 3. Some Planning Questions to Start: <ul><li>What are your goals for the site? - Increased audience? - Increased revenue? </li></ul><ul><li>At the end of 12 months how will you know if you are successful? How will you measure this success? </li></ul><ul><li>Who is the audience of the website? - Domestic online users? - Online users overseas? - Government officials? NGO representatives? </li></ul><ul><li>What kind of technical and design resources will you have available to work on the project? </li></ul><ul><li>What will the content source and workflow be? - Centralized vs distributed - Original and online only, integrated with another media (radio) </li></ul><ul><li>What is your timeline to launch the new site? - 3 months, 6 months, 12 months </li></ul>
  4. 4. CMS: Content Management System <ul><li>CMS is the platform for online publishers to produce, manage, and publish content to the internet. </li></ul><ul><li>Most CMS’s include the following key functions: - Site Administration : configures the functions of the site - Content Management : creates and manages a content element (story) - Site Configuration : site design and organization - User Management : site access controls - Reporting/Statistics : metrics for the site </li></ul><ul><li>There dozens of open source (free) CMS’s available in all of the major programming languages. Example here . </li></ul><ul><li>Each CMS starts with a basic platform that can be expanded and customized through add-on applications called - modules (Drupal) - extensions (Joomla) - plug-ins (WordPress) </li></ul>
  5. 5. CMS: Content Management System <ul><li>Three PHP based CMS’s dominate the market for online media publishing: </li></ul>Source: 2010 Open Source Market Share Report, Water & Stone Agency
  6. 6. Big 3 CMS Overview <ul><li>Drupal </li></ul><ul><li> </li></ul><ul><li>Modules = 10,041 </li></ul><ul><li>Themes = 1,137 </li></ul><ul><li>CNNgo </li></ul><ul><li> </li></ul><ul><li>New York Obsever </li></ul><ul><li>NPR Affiliate Network </li></ul><ul><li>____ </li></ul><ul><li>Joomla </li></ul><ul><li> </li></ul><ul><li>Extensions = 7,653 </li></ul><ul><li>Templates = >5,000 (mostly commercial) </li></ul><ul><li> </li></ul><ul><li>Phnom Penh Post </li></ul><ul><li>Guggenheim Museum </li></ul><ul><li> </li></ul><ul><li>WordPress </li></ul><ul><li> </li></ul><ul><li>Plug-ins = 14,728 </li></ul><ul><li>Themes = 1,385 </li></ul><ul><li>TechCrunch </li></ul><ul><li>Arabian Radio Network </li></ul><ul><li>The Philippine Daily Inquirer </li></ul><ul><li>The Online Citizen (Singapore) </li></ul><ul><li> </li></ul>Universe Samples Rep Examples
  7. 7. Drupal : Fully Flexible, Fully Developed and Designed The Back-end
  8. 8. Joomla and WordPress: Standard Menu Drive Dashboards
  9. 9. Joomla and WordPress: Standard Menu Drive Dashboards
  10. 10. CMS Features Comparison: Drupal Most Difficult (Requires Developer) Features developed + Modules Most Flexible (Can Require Designer) Requires a Developer Most Secure Fastest Most Flexible, Customizable Fully Customizable Tags, Multi-tiered Joomla Straight Forward (Requires configuration) Moderate Universe Most Design Oriented Many Themes Relatively Simple Some Spam Issues Slowest Somewhat Customizable Requires Extension Requires Extension WordPress Simple, a couple of hours Largest Universe, Quality Variable Most Themes, Many Blog Oriented Simplest Some Spam Issues Slow, Depends on Plug-Ins Least Customizable Multi-level, plug-ins available Tags, 2-tiered Install Adds Design Mgmt Secure Load Times Scale/ Flex Con- trols Info
  11. 11. Where’s the Audience? <ul><li>Three Steps to Building an Audience Online </li></ul><ul><li>1. Search Engine Traffic </li></ul><ul><li>2. Build a Social Media Army </li></ul><ul><li>3. Leverage Your Partners </li></ul><ul><li>- On Air, In Paper Mentions and “Packages” - Network Partners - Regional Partners </li></ul>
  12. 12. Content and Distribution: Search Engines <ul><ul><li>Search engines are your friend – they help you build audience and revenue. But you have to help them first! </li></ul></ul><ul><ul><li>Text : Search engines “read” text, not photos, or videos Do : Use text to label photos and videos – title, caption, tags </li></ul></ul><ul><ul><li>Notification: Thousands of new websites are created daily Do: Verify your site and register with Google and Microsoft (Bing) Do: If Google News exists, submit your site for inclusion. </li></ul></ul><ul><ul><li>Focus : Search engines “understand” the content of a blog when content is clearly labelled. Do : Use simple page titles for Google Do : Describe your site in the meta description and meta tags Do: Create ways to organize your content into themes (geo, tags) </li></ul></ul><ul><ul><li>4. Frequency/Volume: The more you post, the more the search engines will visit. Do : Post as frequently as you can. </li></ul></ul>
  13. 13. Content and Distribution: Search Engines <ul><ul><li>Search engines rank your blog based on how engaged your blog is with other sites. </li></ul></ul><ul><ul><li>It’s all about links! The more links to your blog and from your blog to relevant information, the higher your blog’s importance will be. Do : Develop as many relevant links and embeds to your blog as possible A. Blogrolls : Create a list of blogs that you follow about your topics or location. B. Link Exchanges : Encourage “related bloggers or sites” to exchange links with you. Do : Use links in a text post to your blog. A. Places or Organizations : Add a link to their websites B. People : Add a link to their blog, resume page, or social media page (is they have one). </li></ul></ul>
  14. 14. Content and Distribution: Social Media <ul><ul><li>Social media expands your audience and improves your search engine importance. </li></ul></ul><ul><ul><li> Short updates from you and your blog, including text, photos, and VERY SHORT (<10 sec) video. Do : Set-up a twitter account and feed for your cotent ( Include your location when you sign up so people can find you. Do : Find and “follow” other related Twitter users (your town, your topics) If you “follow” them, they are likely to “follow” you. - - You can also build distribution for your blog from your Facebook page. 3 Types of Pages (Profile, Page, Group) Can : Set-up a “feed” to automatically send your content to FB. </li></ul></ul>
  15. 15. <ul><ul><li>Multiple approaches to serving audio online and distributing audio to your users. </li></ul></ul><ul><ul><li>Hosted Directly: Requires server space to serve the audio file for download. </li></ul></ul><ul><ul><li>Service – Hosted in the Cloud: Soundcloud – new service, the YouTube of audio YouTube – two techniques - Photo slide show combined with audio track (limit 10 – 15 min) - Studio shoot from talk show/discussion show </li></ul></ul><ul><ul><li>RSS and Podcasting – distributes audio file through RSS feed format to - Special (mobile) services, iTunes & Blackberry Podcast Directory - RSS Readers with multi-media built in, like Google Reader </li></ul></ul>Sound and Audio
  16. 16. Sound and Audio – SoundCloud
  17. 17. Sound and Audio – Youtube <ul><ul><li>Simple approach – requires a little extra work </li></ul></ul><ul><ul><li>1. Save your mp3 file </li></ul></ul><ul><ul><li>Create “photo” slide show - Collect images in a file - Use a photo slide show editor iMovie (Mac), Photoshop OR - Use YouTube Partners OneTrueMedia or Stupeflix </li></ul></ul><ul><ul><li>Upload to Youtube channel </li></ul></ul><ul><ul><li>Examples: - Radio 105 Roma </li></ul></ul><ul><ul><li>- LA Talk Radio - Hollyword </li></ul></ul>
  18. 18. Sound and Audio – RSS/Podcasts <ul><ul><li>Requires a multimedia RSS feed. </li></ul></ul><ul><ul><li>1. Create multimedia RSS feed - Audio file, text description, … </li></ul></ul><ul><ul><li>Submit to mobile podcast directories - iTunes - Blackberry </li></ul></ul><ul><ul><li>Desktop/laptop distribution - Example Google Reader </li></ul></ul>