Jarkko Oksanen from Serviceform.com presented this at Sun and Co in 2018. In the slides you can find a simple explanation of how doing SEO can help you, things you can do to improve your SEO and links to great resources.

1. SEO IN FIVE SLIDES
Presented by Jarkko Oksanen
G E T M O R E V I S I T O R S

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What is SEO
How to optimise & Get more visitors
Off-page SEO
On-page SEO
Resources
Contact details
SO, WHAT'S
THE IDEA?
The five (plus one) slides.

3. Why should I do it?WHAT IS SEO?
Practically: SEO is making sure
search engines understand your
website or written content.
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Free consistent traffic
Target new markets
Get higher quality leads

4. 1. GET MORE LINKS (OFF-PAGE)
2. CREATE MORE CONTENT
3. OPTIMISE YOUR CONTENT (ON-PAGE)
How to increase my search rankings:
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5. Best strategies
OFF-PAGE
Practically: Get other websites to
link to your content.
Search engines believe that
websites with most high quality
links, have the best content.
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1. Directory listings (Great for local businesses)
2. Blog mentions, comments
3. Press releases (90$ for 1500+ links)
4. Facebook, and other social media
5. Ask your customers to link to you
6. Post your blogs on Medium, but use canonicals
7. Submit your website to search engines
8. Create a google business profile

6. 10 Best strategies
ON-PAGE
Practically: Make sure google
understands your website and
content.
Search engines need to be able
to find you.
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1. Do keyword research
2. Use your keywords (URL, TITLE TAG, H1)
3. Target long tail keywords (Best, Free, etc.)
4. If you are a local business, use your whole address in a
main portion of the website, including state etc.
5. Make sure you have images on Facebook share
6. Use LSI keywords in your content
7. Write longer-form content (+ 1500 words is awesome)
8. Link your writing to your other writing
9. Place pages you want to rank most on the top of your
header
10. Make your website loads FAST.

7. RESOURCES
To learn more on SEO
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Tools
Press releases for cheap - https://www.prdistribution.com
Directory submissions - https://www.fiverr.com
Backlinko SEO Blog - https://backlinko.com/blog
Keyword research, monitor - https://ahrefs.com
Links
Ahrefs SEO Blog - https://ahrefs.com/blog/
Improve - https://search.google.com/search-console

8. www.serviceform.com
CONTACT DETAILS
Website
jarkko@serviceform.com
Email address
Serviceform
Social media