Link, tweet & friend your way to your dream job
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So, you have 500 friends on Facebook, you have created a LinkedIn profile, you tweet like a hyper blue bird, but... How do you make the most of your conenctions to grab that dream job? Learn how to: create an appropriate and effective online presence that gets results, market yourself through personal branding, stand out on social media and ultimately land your ideal job.
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Link, tweet & friend your way to your dream job
- 1. Link, Tweet & Friend Your Way to Your Dream Job Sarah Rach-Sovich
- 2. Who hopes to… • Look for work for months…maybe years? • Find a job that they don’t really enjoy? • Be unemployed after college?
- 3. The plan for today • Personal branding • Google: you • Clean up your act • Enhance your online presence • Social media revolution • Utilizing social media to help you land your dream job
- 6. The process whereby people and their careers are marked as brands.
- 11. What is your brand? • What is your vision and purpose? • What are your values and passions? • What are your top goals for the next year, 2 years and 5 years? • What 3 or 4 adjectives best describe what you have to offer? • What are your core strengths? • Who is your target audience? • What sets you apart from the competition?
- 15. Your Brand Is…
- 18. The good news… While it is difficult to remove every stain…
- 19. Clean Up Your Act •Play detective •Start with content you created
- 20. Remove
- 21. Grammar and spelling mistakes
- 22. Enhance Your Online Presence
- 23. Efolio.com
- 24. Wix.com
- 25. Blog
- 28. About.me Google+ YouTube
- 29. Proof!
- 33. Utilizing Social Media to Help You Land Your Dream Job
- 34. • About me section • Link to your resume • Friend & Be Friended • Life Events • Groups & Fan Pages • Post - wisely
- 35. About Me Section
- 40. Life Events
- 41. Groups
- 42. “Fan” Pages
- 43. “Fan” Pages
- 44. Post – wisely
- 45. Post – wisely
- 46. A word picture about privacy settings
- 47. • Follow & Be Followed • Tweet • Re-Tweet • Share • Repeat
- 48. • Jobvite social recruiting survey 2012 93% said LinkedIn is a primary recruiting source 89% said they have hired from the site
- 49. Top 10 LinkedIn Tips 1. Photo 6. Recommendations 2. Headline & Endorsements 3. Vanity URL 7. Groups & Companies 4. 100% Complete 8. Add PP & Video 5. Connect 9. Share content 10. Find Jobs
- 50. Do you know where people look first?
- 51. Photo & Headline
- 52. Vanity URL Your Profile = 100% Complete
- 53. Connect
- 54. Recommendations
- 55. Endorsements
- 56. Groups
- 57. Companies
- 58. Add PP & Video
- 59. Share Content
- 60. Find Jobs
- 61. Find Jobs
- 62. Reminders • Don’t forget the SOCIAL aspect of social networking & social media • Find role models • Be positive! • Engage • Consistency is key
- 63. What we have covered • Personal branding • Google: you • Clean up your act • Enhance your online presence • Social media revolution • Utilizing social media to help you land your dream job
- 66. Connect with Me! Sarah Rach-Sovich lifeafterdreams@hotmail.com www.about.me/sarahrachsovich www.linkedin.com/in/sarahrachsovich
Editor's Notes
- You have began the process of determining what you want your brand to be… but what about the brand you already have? Wondering what I’m talking about… we all have a digital footprint, which is, in essence, our current “brand”… how do you find out what it is?
- You have began the process of determining what you want your brand to be… but what about the brand you already have? Wondering what I’m talking about… we all have a digital footprint, which is, in essence, our current “brand”… how do you find out what it is?
- What will it reveal? The good – your story… the bad – nothing… the ugly – your nightmare…
- There are definitely items you can remove (clean up) in order to enhance your brand.
- Thrift Shop vs. Theft Shop
- Can’t remove every bad item… Don’t fret… The best way to deal with lack of content, or bad/ugly content… is to replace it with good content.
- Start with an About.me page
- We’ve covered the concepts of personal branding and the use of google… and I’ve begun to introduce you to ways that you enhance your online image…As you saw in the last few slides, social media presence is a great way to ensure that the digital reference checks that will happen – will come back positive. The big 3 social media sites are: Linkedin, Facebook & Twitter… of course, there are countless others. A few that are on my top ten list also include: Google+, Youtube & Pinterest. Not convinced?