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Corporate Social Responsibility - Importance and its Practice | INB480 SMI

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Rifatul Sazal
Rifatul Sazal

The general definition of CSR and its importance form companies or brands perspective. And some few Brands who are practicing CSR in Bangladesh and abroad

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Prepared By Humaira Anjumee Farah Tasfia Ahmed Farzana Amin Mehedi Hossain Mohd. Rifatul Maksud Md. Tamur Islam Syed Rashedur Rayhan Corporate Social Responsibility Prepared For Ms. Samira Rahman Dept. of Marketing And International Business North South University
What Is Corporate Social Responsibility ? • CSR came about in the late 1960’s and early 1970’s • Responsibility towards the greater environment. • CSR is the long term approach • Goal is to integrate 3P’s and fulfill everyone's requirements Corporate Social Responsibility (CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner” Three dimension of sustainability • Economic • Social • Environmental This Triple Bottom Line is also known as the 3Ps: Profit, Planet and People
Importance Of Corporate Social Responsibility ? Synergy Between ProfitPlanet People • Improvement of own market and people • Communication with stake holders • Long-Term employer and customer trust and satisfaction • Reduce social effects on crisis, including job losses • Powerful and more credible tool of communication • Positive affect on government and its regulation
Brand differentiation Employee engagement Long-term thinking Customer engagement Sustainable Competitive Advantage WHY CSR MATTERS ? Forging Corporate Partnerships
• Bangladesh doesn’t have a CSR policy • Not focused officially by Government • Only Bangladesh Bank plays some role doing CSR • Not Much of our local companies presents CSR Budgets. Bangladeshi Firms doing CSR Some Prominent Participants
International Firms doing CSR Top International Companies Participating in CSR
Reference • Blog, T. C. (2012, February 12). Six Reasons Companies Should Embrace CSR. Retrieved from Forbes: http://www.forbes.com/forbes/welcome/ • Forman-Ortiz, L. (2013, February 08). Top 10 Corporate Social Responsibility Initiatives. Retrieved from Smartrecruiters: https://www.smartrecruiters.com/blog/top-10-corporate-social- responsibility-initiatives/ • Porag, R. S. (2014, January 01). Corporate Social Responsibility in Bangladesh. Retrieved from Safety And Rights Bangladesh: http://www.safetyandrights.org/documents/csr.pdf • The Walt Disney Company - A Leader In Corporate Social Responsibility. (2013). Retrieved from Business Review USA: http://www.businessreviewusa.com/leadership/3827/The-Walt-Disney- Company-A-Leader-In-Corporate-Social-Responsibility • Investopedia. (2015, November 06). Corporate Social Responsibility. Retrieved from Investopedia: http://www.investopedia.com/terms/c/corp-social-responsibility.asp THANK YOU ! ANY Q&A?

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Corporate Social Responsibility - Importance and its Practice | INB480 SMI

  • 1. Prepared By Humaira Anjumee Farah Tasfia Ahmed Farzana Amin Mehedi Hossain Mohd. Rifatul Maksud Md. Tamur Islam Syed Rashedur Rayhan Corporate Social Responsibility Prepared For Ms. Samira Rahman Dept. of Marketing And International Business North South University
  • 2. What Is Corporate Social Responsibility ? • CSR came about in the late 1960’s and early 1970’s • Responsibility towards the greater environment. • CSR is the long term approach • Goal is to integrate 3P’s and fulfill everyone's requirements Corporate Social Responsibility (CSR) is defined as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner” Three dimension of sustainability • Economic • Social • Environmental This Triple Bottom Line is also known as the 3Ps: Profit, Planet and People
  • 3. Importance Of Corporate Social Responsibility ? Synergy Between ProfitPlanet People • Improvement of own market and people • Communication with stake holders • Long-Term employer and customer trust and satisfaction • Reduce social effects on crisis, including job losses • Powerful and more credible tool of communication • Positive affect on government and its regulation
  • 4. Brand differentiation Employee engagement Long-term thinking Customer engagement Sustainable Competitive Advantage WHY CSR MATTERS ? Forging Corporate Partnerships
  • 5. • Bangladesh doesn’t have a CSR policy • Not focused officially by Government • Only Bangladesh Bank plays some role doing CSR • Not Much of our local companies presents CSR Budgets. Bangladeshi Firms doing CSR Some Prominent Participants
  • 6. International Firms doing CSR Top International Companies Participating in CSR
  • 7. Reference • Blog, T. C. (2012, February 12). Six Reasons Companies Should Embrace CSR. Retrieved from Forbes: http://www.forbes.com/forbes/welcome/ • Forman-Ortiz, L. (2013, February 08). Top 10 Corporate Social Responsibility Initiatives. Retrieved from Smartrecruiters: https://www.smartrecruiters.com/blog/top-10-corporate-social- responsibility-initiatives/ • Porag, R. S. (2014, January 01). Corporate Social Responsibility in Bangladesh. Retrieved from Safety And Rights Bangladesh: http://www.safetyandrights.org/documents/csr.pdf • The Walt Disney Company - A Leader In Corporate Social Responsibility. (2013). Retrieved from Business Review USA: http://www.businessreviewusa.com/leadership/3827/The-Walt-Disney- Company-A-Leader-In-Corporate-Social-Responsibility • Investopedia. (2015, November 06). Corporate Social Responsibility. Retrieved from Investopedia: http://www.investopedia.com/terms/c/corp-social-responsibility.asp THANK YOU ! ANY Q&A?