Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education. kali ini kita akan membahas chapter 5: Corporate Social Responsibility. Video Presentation Link: https://youtu.be/yfVirdn4YMM

1. Corporate
social
responsibility
Dewi Syifa – Muhamad Fauzan – Hanan Haura

2. Listen, unilever
offered to buy Ben’s
shares!&&

3. responsible
responsibility
VSVS

4. What is
csr?
The responsibilities that
businesses have to the
societies within which they
operate.

6. Different levels of
responsibilities
to do good to prevent harm to make society
a better place
Different levels of
responsibilities

7. Orange Day - GSK Employee Volunteer - Samsung

8. Merck has donated billions of
doses of Mectizan to people at
risk for the river blindness.
To prevent
harm
To prevent
harm
Well, that’s
very kind of
them

9. To make
society a
better
place
To make
society a
better
place

10. Models of corporate social
responsibility
Limits a firm’s social
responsibility to the minimal
economic responsibility of
producing goods and
services and maximizing
profits within the law.
stakeholder
model
Economic
model
integrative
model
The view that business
exists within a web of
social relationships
For some business
firms, social
responsibility is fully
integrated with the
firm’s mission or
strategic plan

11. Important figures
Milton FriedmanEdward Freeman Norman Bowie
Important figures

12. Economic
Model of
CSR From this perspective,
business has no strict
obligation to contribute to
social causes, but it can be a
good thing when it does so
The economic model of
CSR denies that business
has any social
responsibilities beyond the
economic and legal ends
for which it was created.

13. The stakeholder model views business as a citizen of
the society in which it operates and, like all
members of a society, business must conform to the
normal range of ethical duties and obligations that
all citizens face.

14. Part of Stakeholders

15. Is that an
actress, pamela
bowie?
he’s a
professor,
sis. Focus,
please!
He argues, that, beyond the
economic model’s duty to
obey the law, business has
an equally important
ethical duty to respect
human rights
Bowie identifies his
approach as a
“Kantian” theory of
business ethics
Reach out my
book, peeps!

16. A model of corporate
social responsibility that
holds that business
managers have ethical
responsibilities to a
range of stakeholders
that go beyond a narrow
view that the primary or
only responsibility of
managers is to
stockholders.
check my
stakeholder theory
here!
oh, hello!
Stakeholder theory

18. There have always been
nonprofit organizations that
pursue social ends as the very
core of their mission
But,there is a growing
recognition that some for-profit
organizations also have social
goals as a central part of the
strategic mission of the
organization

19. Milton
Friedman
Milton
Friedman
An American Economist
I’d agree that owners of a firm are
free to make the pursuit of social
goals a part of their business model.
Let’s do this
CSR thing
No one claims that
every business
should adopt the
principles of
benefit
corporations and
devote all their
activities to service
of social goals.
““

20. Defenders of this approach
point out that all economic
activity exists within a
biosphere that supports all life
From this perspective, the success of a
business must be judged not only against the
financial bottom line of profitability, but also
against the ecological and social bottoms lines
of sustainability

21. ““If business does not serve
society, society will no long
tolerate our profits or even
our existence
Kenneth N. Dayton

22. are there other reasons besides self-
interest and economics for a business to
engage in socially responsible activities?
Well, let’s take a look to a
“business case” for csr after this
slide, we’ve discussed it earlier
It’s about reputational
value. Make sure to pay
attention for it

23. Tobacco
companies
Tobacco
companiesor
that’s not socially
responsible, dude!

24. The Construction of
Corporate Reputation
The practice of
caring for the
“image” of a firm

25. &&Let’s have a deal
for this, ben..
The claims that CSR
is actually “good”
for business
The claims that CSR
is actually “good”
for business

26. Director of social missions at Ben &
Jerry’s Homemade Ice Cream Company,
claims that 80 to 90 percent of Ben &
Jerry’s employees work there because
“they feel they are part of a greater
good.”

27. Thanks For
Watching!!