ppt contains the information regarding Archie Carroll model of csr

1. Corporate Social
Responsibility (CSR)
PRESENTED BY :
Piyush Hirwani
Parth Samariya
Nancy Gupta
Kuneek Gupta
Manvi Bolia
Mukul Kumar Gupta

2. “CORPORATE social responsibility encompasses the economic, legal,
ethical, and discretionary (philanthropic) expectations that society has
of organizations at a given point in time” by “ARCHIE CARROLL”
 Obligation and Interest of business towards its Stakeholders.
 It ensures that economic growth of the company is
beneficial to everyone.
 Performance driver.( innovation, reduce cost and employees
driven )
 Alignment of social and economic responsibility to
maximise profits.
 CSR is a concept that has endured and continues to grow in
importance and impact. STAKEHOLDER’S
CORPORATE SOCIAL RESPONSIBILITY

3. EVOLUTION OF CSR WITH ARCHIE CARROLL
• Religion also played a major role in promoting the
concept of CSR, Hindus followed Dharma da.
• The term CSR may be relatively new to India, but the
concept dates back to Mauryan history.
• Islam Followed Zakat, which rules that a portion of
one’s earning must be shared with the poor
• On April 1, 2014, India became the first country to
legally mandate corporate social responsibility under
section 135 in company law act 2013.
CSR IN INDIAN SOCIETY

4. CARROLL’s PYRAMID OF CSR
 Pyramid is a simple framework that helps and
argues how & why an organization should meet
their social responsibility.
 Pyramid is built on the foundation of profit.
 Pyramid comply that what are responsibilities which
are required, expected and desired by corporation.
DESIRED
EXPECTED
REQUIRED
REQUIRED

5. ECONOMIC RESPONSIBILITY
 Economic responsibility focuses to strike a balance between business, society and environmental practices.
 The economic responsibility of companies is about producing goods and services that society needs and to make a
profit on them.
 Goods produced should understand the perspective of the consumer and should meet their needs and demand to earn
a profit.
 Economic responsibility initiatives involve improving the firm’s business operation while participating in
sustainable practices.

6.  Company modifies its manufacturing processes to include recycled products, which could benefit the company by
lowering the cost of materials and also benefit society by consuming fewer resources.
ECONOMIC RESPONSIBILITY EXAMPLES
 Tata Steel started the 1st raw material consignment of ferrous scrap
on the 24th of July for trials at its steel recycling plant being set-up in
Rohtak in Haryana.
 This will provide the raw material to the steel industry by making
available Processed Ferrous Scrap.
 This will also lower the dependency on imports.

7. Legal Responsibilities of a Business
THE RESPONSIBILITY OF A BUSINESS TO OBEY LAWS AND OTHER REGULATI ONS.
• NATURE OF ITS BUSINESS.
• GOVERNMENT REQUIREMENTS AND THE LAW.
• NATIONAL AND LOCAL REGULATIONS.
• GREY AREAS OF THE LAW.
• PRICE TO PAY.
EMPLOYMENT LAWS, COMPETITION WITH OTHER COMPANIES, TAX
REGULATIONS AND HEALTH AND SAFETY OF EMPLOYEES.

8. Example of Legal Responsibility:
The Microsoft Antitrust Case.

9. ETHICAL RESPONSIBILITIES
Be ethical, Obligation to do right, just and fair.
 Important to perform in a manner consistent with societal mores and ethical norms.
 Respect new or evolving ethical norms adopted by the society.
 Important to prevent ethical laws being compromised in order to achieve corporate goals.
 Important to recognise that corporate integrity and ethical behaviour go beyond mere compliance with laws and
regulations.
 Good corporate citizenship should be defined as what is expected morally or ethically.

10. ETHICS IN MODERN WORLD
 Support community fair trade.
 Activate self esteem.
 Defend human rights.
 Against animal rights.
 Protect the planet.

11. PHILANTHROPIC RESPONSIBILITY
Giving back to the society
 No ethical responsibility but expected
Activities are voluntary ,discretionary but not forced upon
Accountability for not just profits but for society
Helps to boost brand and develop strong connect
Corporate Citizenship

12. PHILANTHROPIC RESPONSIBILITY
EXAMPLE
Google is well known for its corporate philanthropy
Bill & Melinda Gates Foundation helps people live productive lives.

13. • The model is easy to understand.
• Simple message – CSR has more than one element.
• Emphasises importance of profit.
Strengths:
• Perhaps too simplistic ?
• There is an argument that should morals and ethics come at the top before the profit generation.
• Businesses do not always adhere to the factors of CSR.
Weakness: