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Importance of CSR

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An overview on importance of CSR.

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Importance of CSR

  1. 1. Effective Use Of Corporate Social Responsibility
  2. 2.  Definition  Stakeholders in Business Environment  Corporate Social Responsibility Pyramid  Reasons for Increased Importance  Companies Act 2013  Forms of Implementation  Effective Way of CSR Implementation  Potential Business Benefits  When do Corporations fall short ?  Way forward & Conclusion Table Of Contents
  3. 3.  Effectiveness: Capability of producing a desired result.  Corporate Social Responsibility: CSR is the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders  Stakeholders: A stakeholder is any individual, group or organization that can affect, be affected by, or perceive itself to be affected by a programme. HCL: “Technology That Touches Lives” Definition
  4. 4. STAKEHOLDERS IN BUSINESS Microsoft : “Your potential. Our passion” Employee Families Community Customers Employees Investors Government Partners
  5. 5. CSR PYRAMID Discretionary Responsibility Ethical Responsibility ( Be Ethical) Legal Responsibility ( Obey the Law) Economic Responsibility ( Be Profitable)
  6. 6. REASONS FOR INCREASED IMPORTANCE Stakeholder influence Ethical consumerism Socially responsible investing Creating shared value Public policies Regulation Infosys: “Powered by Intellect Driven by Values”
  7. 7. The CSR provisions within the Act is applicable to companies with  An annual turnover of Rs 1000 Cr & more,or  A net worth of Rs 500 Cr & more,or  A net profit of Rs 5 Cr & more. nt “ Companie sAct2013
  8. 8. Promotion of education Eradication of extreme hunger and poverty Gender equity and women empowerment Reducing child mortality and improving maternal health Social business projects Environmental sustainability Employment enhancing vocational skills List of Activities Under Schedule VII
  9. 9. Defensive CSR Charitable CSR Promotional CSR Strategic CSR Transformative CSR Ford: Built for the Road Ahead ” FormsOf Implementation
  10. 10.  Ethical Business Conduct and Governance  Our People  Serving Communities  Human Rights  Responsible Sourcing  Environmental Sustainability
  11. 11. POTENTIAL BUSINESS  Triple bottom line  Human resources  Risk management  Brand differentiation  Reduced scrutiny Cisco Systems: “This is the Power of the Network. Now.”
  12. 12. WHEN DO CORPORATIONS FALL SHORT ? Approach Towards CSR Leveraging CSR for Window Dressing Misdirection Controversial industries and CSR Disneyland: “The happiest place on earth”
  13. 13. WAY FORWARD & CONCLUSION Voluntary Compliance Sustainability Stick to Corporate Values CSR – Employment Opportunities Targeting Potential Areas Understand customers expectations Use the organization properly Social Innovation McDonalds: “We love to see you smile”
  14. 14. THANK YOU

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