This document outlines key aspects of effective corporate social responsibility (CSR). It defines CSR as achieving a balance of economic, environmental and social imperatives to address stakeholder expectations. It discusses stakeholders in business and presents a CSR pyramid showing different levels of responsibility from economic to ethical. It explores reasons for the increased importance of CSR, how companies can implement CSR through various forms, and the potential business benefits of an effective CSR strategy.

1. Effective Use Of
Corporate Social Responsibility

2.  Definition
 Stakeholders in Business
Environment
 Corporate Social Responsibility
Pyramid
 Reasons for Increased Importance
 Companies Act 2013
 Forms of Implementation
 Effective Way of CSR
Implementation
 Potential Business Benefits
 When do Corporations fall short ?
 Way forward & Conclusion
Table
Of
Contents

3.  Effectiveness:
Capability of producing a desired result.
 Corporate Social Responsibility:
CSR is the way through which a company achieves a balance
of economic, environmental and social imperatives, while at
the same time addressing the expectations of shareholders
and stakeholders
 Stakeholders:
A stakeholder is any individual, group or organization that
can affect, be affected by, or perceive itself to be affected by
a programme.
HCL: “Technology That Touches Lives”
Definition

4. STAKEHOLDERS
IN BUSINESS
Microsoft : “Your potential. Our passion”
Employee
Families
Community Customers Employees
Investors Government Partners

5. CSR
PYRAMID Discretionary
Responsibility
Ethical Responsibility
( Be Ethical)
Legal Responsibility
( Obey the Law)
Economic Responsibility
( Be Profitable)

6. REASONS FOR
INCREASED
IMPORTANCE
Stakeholder influence
Ethical consumerism
Socially responsible investing
Creating shared value
Public policies
Regulation
Infosys: “Powered by Intellect Driven by Values”

7. The CSR provisions within the Act is applicable to
companies with
 An annual turnover of Rs 1000 Cr & more,or
 A net worth of Rs 500 Cr & more,or
 A net profit of Rs 5 Cr & more.
nt “
Companie
sAct2013

8. Promotion of education
Eradication of extreme hunger and poverty
Gender equity and women empowerment
Reducing child mortality and improving maternal health
Social business projects
Environmental sustainability
Employment enhancing vocational skills
List of Activities
Under Schedule VII

9. Defensive CSR
Charitable CSR
Promotional CSR
Strategic CSR
Transformative CSR
Ford: Built for the Road Ahead
”
FormsOf
Implementation

10.  Ethical Business Conduct
and Governance
 Our People
 Serving Communities
 Human Rights
 Responsible Sourcing
 Environmental Sustainability

11. POTENTIAL
BUSINESS
 Triple bottom line
 Human resources
 Risk management
 Brand
differentiation
 Reduced scrutiny
Cisco Systems: “This is the Power of the Network. Now.”

12. WHEN DO CORPORATIONS
FALL SHORT ?
Approach Towards CSR
Leveraging CSR for Window Dressing
Misdirection
Controversial industries and CSR
Disneyland: “The happiest place on earth”

13. WAY FORWARD &
CONCLUSION
Voluntary Compliance
Sustainability
Stick to Corporate Values
CSR – Employment Opportunities
Targeting Potential Areas
Understand customers expectations
Use the organization properly
Social Innovation
McDonalds: “We love to see you smile”

15. THANK YOU