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Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
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Transcript

  • 1.  
  • 2. Just before we get started… Type your questions or replies into this field during the presentation
  • 3. What we’ll cover
  • 4. Almost 200 million registered users
  • 5. Think of twitter as a type of email No intrusive ‘push’ - casual valued ‘opt-in’
  • 6. Twitter as ‘word of mouth’ Twitter as ‘listening device’
  • 7. ‘ word of mouth’ ‘ listening device’
  • 8. 1.6 Billion search queries per day Twitter is a search tool
  • 9. Twitter is an application - less of a website
  • 10. Twitter is mobile / location aware
  • 11. The power of the tweet 610 + 547 7,649 + 610 + 547 536 + 2,951 + 59 + 631 300 + 4,458 + 1,397 20,295
  • 12. Getting started 1. Sign Up – twitter.com/signup Keep this consistent with other accounts
  • 13. Choosing a Username
  • 14. Getting started 2. Fill out your info – settings/profile
  • 15. Design your background
  • 16. Customise your Twitter page
  • 17. Twitter will suggest people/businesses to follow
  • 18. See who other people are following
  • 19. Create Lists
  • 20. If you create a client list, make it private!
  • 21. Add to your list via search tool…
  • 22. or from your ‘Following’ page…
  • 23. Getting started 4. Post your first message!
  • 24. Twitter Commands
  • 25. Twitter Commands
  • 26. Twitter Commands
      • Retweeting: RT @username – sharing someone else’s post.
  • 27. Twitter Commands
      • Hashtags: words beginning with a # to help you track specific conversations
  • 28. Check your ‘mentions’!
  • 29. Set your notifications
  • 30. Receive email alert to see who is following you
  • 31.  
  • 32. http://unconditional.co.nz/blog/nz-property-report-june-2011/ 61 characters - 79 spare http://bit.ly/j4j1Ti 20 characters - 120 spare Use a URL Shortener
  • 33. Some URL Shorteners
  • 34. What are the golden rules
  • 35.
    • Respected tweeters:
    • They are not self absorbed
    • They value conversations
    • They are the first to offer something
    • They respect their followers interests
  • 36. Everywhere on the web there is spam Don’t add to it!!!
  • 37. Don’t sell on Twitter (or any social media platform)
  • 38. Add value - share insight - don’t sound desperate
  • 39. Don’t be irrelevant
  • 40. Apps – manage multiple accounts, schedule tweets Try TweetDeck or HootSuite
  • 41. But if you don’t have a smart phone you can still tweet from your phone! Text START to 8987 (vodafone & telecom)
  • 42. Twilert.com – email alerts of tweets
  • 43. Use search tool Retweet info that might be useful to your followers
  • 44. Stay Informed @realestateconz – updates on NZ property market
  • 45. Stay Informed @realagentpro – online marketing tips and tools
  • 46. Learn Marketing with Social Media in 7 Days by Linda Coles $33.99 http://www.bluebanana.co.nz/social_media_book.html Master Facebook, LinkedIn & Twitter for business
  • 47. Any questions?

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