Just before we get started… Type your questions or replies into this field during the presentation
What we’ll cover
Almost  200 million registered users
Think of twitter as a type of email No intrusive ‘push’ - casual valued ‘opt-in’
Twitter as ‘word of mouth’ Twitter as ‘listening device’
‘ word of mouth’ ‘ listening device’
1.6 Billion search queries per day Twitter is a search tool
Twitter is an application - less of a website
Twitter is mobile / location aware
The power of the tweet 610 + 547  7,649 + 610 + 547 536 + 2,951 + 59 + 631 300 + 4,458 + 1,397 20,295
Getting started 1. Sign Up – twitter.com/signup Keep this consistent  with other accounts
Choosing a Username
Getting started 2. Fill out your info – settings/profile
Design your background
Customise your Twitter page
Twitter will suggest people/businesses to follow
See who other people are following
Create Lists
If you create a client list, make it private!
Add to your list via search tool…
or from your ‘Following’ page…
Getting started 4. Post your first message!
Twitter Commands
Twitter Commands
Twitter Commands <ul><ul><li>Retweeting: RT @username – sharing    someone else’s post. </li></ul></ul>
Twitter Commands <ul><ul><li>Hashtags: words beginning with a # to help  you track specific conversations </li></ul></ul>
Check your ‘mentions’!
Set your notifications
Receive email alert to see who is following you
 
http://unconditional.co.nz/blog/nz-property-report-june-2011/ 61 characters - 79 spare http://bit.ly/j4j1Ti 20 characters ...
Some URL Shorteners
What are the golden rules
<ul><li>Respected tweeters: </li></ul><ul><li>They are not self absorbed </li></ul><ul><li>They value conversations </li><...
Everywhere on the web there is spam Don’t add to it!!!
Don’t sell on Twitter (or any social media platform)
Add value - share insight - don’t sound desperate
Don’t be irrelevant
Apps – manage multiple accounts, schedule tweets Try TweetDeck  or HootSuite
But if you don’t have a smart phone you can still tweet from your phone! Text START to 8987  (vodafone & telecom)
Twilert.com – email alerts of tweets
Use search tool Retweet info that might be useful to your followers
Stay Informed @realestateconz – updates on NZ property market
Stay Informed @realagentpro – online marketing tips and tools
Learn Marketing with Social Media in 7 Days by Linda Coles $33.99 http://www.bluebanana.co.nz/social_media_book.html Maste...
Any questions?
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Twitter

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Transcript of "Twitter"

  1. 2. Just before we get started… Type your questions or replies into this field during the presentation
  2. 3. What we’ll cover
  3. 4. Almost 200 million registered users
  4. 5. Think of twitter as a type of email No intrusive ‘push’ - casual valued ‘opt-in’
  5. 6. Twitter as ‘word of mouth’ Twitter as ‘listening device’
  6. 7. ‘ word of mouth’ ‘ listening device’
  7. 8. 1.6 Billion search queries per day Twitter is a search tool
  8. 9. Twitter is an application - less of a website
  9. 10. Twitter is mobile / location aware
  10. 11. The power of the tweet 610 + 547 7,649 + 610 + 547 536 + 2,951 + 59 + 631 300 + 4,458 + 1,397 20,295
  11. 12. Getting started 1. Sign Up – twitter.com/signup Keep this consistent with other accounts
  12. 13. Choosing a Username
  13. 14. Getting started 2. Fill out your info – settings/profile
  14. 15. Design your background
  15. 16. Customise your Twitter page
  16. 17. Twitter will suggest people/businesses to follow
  17. 18. See who other people are following
  18. 19. Create Lists
  19. 20. If you create a client list, make it private!
  20. 21. Add to your list via search tool…
  21. 22. or from your ‘Following’ page…
  22. 23. Getting started 4. Post your first message!
  23. 24. Twitter Commands
  24. 25. Twitter Commands
  25. 26. Twitter Commands <ul><ul><li>Retweeting: RT @username – sharing someone else’s post. </li></ul></ul>
  26. 27. Twitter Commands <ul><ul><li>Hashtags: words beginning with a # to help you track specific conversations </li></ul></ul>
  27. 28. Check your ‘mentions’!
  28. 29. Set your notifications
  29. 30. Receive email alert to see who is following you
  30. 32. http://unconditional.co.nz/blog/nz-property-report-june-2011/ 61 characters - 79 spare http://bit.ly/j4j1Ti 20 characters - 120 spare Use a URL Shortener
  31. 33. Some URL Shorteners
  32. 34. What are the golden rules
  33. 35. <ul><li>Respected tweeters: </li></ul><ul><li>They are not self absorbed </li></ul><ul><li>They value conversations </li></ul><ul><li>They are the first to offer something </li></ul><ul><li>They respect their followers interests </li></ul>
  34. 36. Everywhere on the web there is spam Don’t add to it!!!
  35. 37. Don’t sell on Twitter (or any social media platform)
  36. 38. Add value - share insight - don’t sound desperate
  37. 39. Don’t be irrelevant
  38. 40. Apps – manage multiple accounts, schedule tweets Try TweetDeck or HootSuite
  39. 41. But if you don’t have a smart phone you can still tweet from your phone! Text START to 8987 (vodafone & telecom)
  40. 42. Twilert.com – email alerts of tweets
  41. 43. Use search tool Retweet info that might be useful to your followers
  42. 44. Stay Informed @realestateconz – updates on NZ property market
  43. 45. Stay Informed @realagentpro – online marketing tips and tools
  44. 46. Learn Marketing with Social Media in 7 Days by Linda Coles $33.99 http://www.bluebanana.co.nz/social_media_book.html Master Facebook, LinkedIn & Twitter for business
  45. 47. Any questions?
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