1. Online Marketing

2. The Internet – Your Path to Success
• Realestate.co.nz – a background
• Building your online profile
• Your listings
• Your market

3. Who is realestate.co.nz?

4. Comprehensive Portfolio of Specialist Websites

5. Leader in International Traffic

6. The #1 NZ Property website for overseas buyersThe #1 NZ Property website for overseas buyers
Australia 85,244
Great Britain (UK) 36,679
United States 22,852
Canada 6,935
Singapore 4,298
China 4,085
Japan 3,847
Germany 3,659
Malaysia 2,842
Hong Kong 2,577
Other 38,164
August 2010 - visitors

7. Building Your
Profile

8. Why is an online profile so important for
real estate?

9. Over 3hrs per week spent online…
197
120
117
76
60
59
56
55
52
52
39
172
110
106
77
56
58
63
51
49
62
43
Specialist Real EstateWebsites
Search Engines
Company Real Estate Websites
Specialist Real EstateMagazines
Company Real Estate Magazines
Community/Local newspapers
Met. Newspapers - print or online
Real Estate Brochures
For Sale Signs
Consumer Magazines
Real Estate Office Windows
Mean minutes per user who has used media in last week to research real estate
2010
2009
Respondents spend more time researching
property on the web than any other media
option, especially on specialist websites
which continues to show strong increases.
Specialist websites grew exceptionally per
user to now average over three hours
research per week.
The top three are all web research options
which grew very well and now all average
at least nearly two hours each.
Most other options were stable, but one of
the major exceptions was metropolitan
newspapers which continued their decline
since 2007.

10. Why do YOU need an online profile?
...So you can be FOUND!
Who can I trust to market my
parents house in Tauranga?
Who seems to be the local expert in
selling city apartments?
Before Simon comes round tomorrow
to appraise the house, let’s review his
profile.
Who seems to be the best real
estate agent in Kingsland?

11. Facebook

12. Twitter

13. Blogging

14. Google Adwords

15. Free Webinar Support
Facebook basics
• Monday 13th
December, 2pm to 3pm
Facebook Advanced
• Tuesday 14th
December, 2pm to 3pm
Blogging for your business
• Monday 20th
December, 2pm to 3pm
Twitter for beginners
• Monday 6th
December, 2pm to 3pm

16. Realestate.co.nz Profiles
Time: 30 seconds
Cost: $0.00

17. Dominate your Suburb...
• Working for you
24/7!
• $25 - $150 per
month.
• Book for 3 months.
• Only three per
suburb.
... become a Featured Agent on Realestate.co.nz

18. Local Suburbs
AREA HITS/MTH COST/MTH
Red Beach 10,000 $75
Stanmore Bay 15,000 $75
Gulf Harbour 13,000 $75
Manly 9,000 $75

19. Your Listings

20. What are the buyers looking for?

21. Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!

22. Email Alerts – first impressions count
FAIL!

23. Realestate.co.nz – Featured Listings
1. Vendor Paid
Marketing - $250
2. Two Week
Campaign – ideal
for lead up to
Tenders/Auctions!
3. 10 x the traffic!
4. Limited to just 3
premium spots per
suburb.
5. Rotates 6 spots on
Home Page
6. Rotates 3 spots on
District Page

24. Impress your Clients...
... Get them more buyers!
... Show them how many potential
buyers are looking at their home!
... and where they come from

25. Your Market

26. Set up Email Alerts for your area and keep track of potential new listings......
What are your competitors listing?

27. Inform
Educate
Advise
Inspire
Industry News & Commentary...

28. What next ?

29. i-phone Application

30. A fresh new look