Minnesota Multihousing Twitter Presentation


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This is the Twitter section of the social media presentation given at the recent Minnesota Multihousing seminar. This presentation was originally provided by Brent Williams at the 2009 AIM Conference in Denver.

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Minnesota Multihousing Twitter Presentation

  1. 1. Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009
  2. 2. Questions We Will Answer <ul><li>What is Twitter? </li></ul><ul><li>Why do people use Twitter? </li></ul><ul><li>How do you use Twitter? </li></ul><ul><li>What are some tools to fully utilize Twitter? </li></ul><ul><li>How is Twitter being used in multifamily? </li></ul>
  3. 3. Twitter Home Page
  4. 4. What Do People Tweet About? <ul><li>Personal Tweets </li></ul><ul><ul><li>Connecting with friends & family </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><li>Professional Tweets </li></ul><ul><ul><li>Career development & brainstorming </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Company Tweets </li></ul><ul><ul><li>Customer service, reputation management </li></ul></ul><ul><ul><li>News distribution </li></ul></ul>
  5. 5. Personal Tweets <ul><li>Keeping Up With Your Friends and Family </li></ul><ul><li>Pop Culture </li></ul><ul><ul><li>“ What is going on with Lost?” </li></ul></ul><ul><ul><li>Superbowl Tweets </li></ul></ul><ul><li>Real-Time News </li></ul><ul><ul><li>From News Agencies </li></ul></ul><ul><ul><li>From Individuals At The Scene </li></ul></ul><ul><li>Sharing Links </li></ul>
  6. 6. Professional Tweets <ul><li>Sharing links for useful information </li></ul><ul><ul><li>Links to market information and breaking news </li></ul></ul><ul><ul><li>Links to industry blog posts </li></ul></ul>
  7. 7. Professional Tweets <ul><li>Reviews or questions about a service or product </li></ul>
  8. 8. Professional Tweets <ul><li>Conversation Tweets </li></ul><ul><ul><li>Responding to other people’s Tweets </li></ul></ul><ul><ul><ul><li>Replies to somebody else’s Tweets (“@username”) </li></ul></ul></ul>
  9. 9. Professional Tweets <ul><li>Conversation Tweets </li></ul><ul><ul><li>Forward somebody else’s Tweets (“Retweet”) </li></ul></ul>
  10. 10. Professional Tweets <ul><li>Twitter </li></ul><ul><li>Conversations </li></ul>
  11. 11. Company Tweets <ul><li>Product Rollouts </li></ul><ul><li>From @Starbucks </li></ul>
  12. 12. Company Tweets <ul><li>Company News </li></ul><ul><ul><li>If a news entity, like New York Times, it links to their news posts. </li></ul></ul><ul><ul><li>From @JetBlue </li></ul></ul>
  13. 13. Setting Up Twitter & The Basics <ul><li>First, set up an account </li></ul><ul><li>Fill out your account information </li></ul><ul><ul><li>People want to know who you are before the follow you! </li></ul></ul><ul><li>Go “under the radar” and tweet to nobody </li></ul><ul><ul><li>Few people will follow you back if you haven’t tweeted yet </li></ul></ul><ul><li>Start following people </li></ul>
  14. 14. Follow People – Twitter “Find People”
  15. 15. Follow People – Follower List <ul><li>Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts. </li></ul>
  16. 16. Follow People – Mr. Tweet <ul><li>http://www.mrtweet.net </li></ul><ul><ul><li>Just follow @MrTweet and it will help you find people to follow. </li></ul></ul>
  17. 17. Follow People – Twubble <ul><li>http://www.crazybob.org/twubble/ </li></ul><ul><ul><li>Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are! </li></ul></ul>
  18. 18. Follow People – Friend or Follow <ul><li>http://friendorfollow.com/ </li></ul><ul><ul><li>Are you following somebody and they aren’t following you back? That could hurt your ratio! </li></ul></ul>
  19. 19. Twitter Etiquette <ul><li>Twitter Spam </li></ul><ul><ul><li>Following thousands of people hoping they will follow you back. </li></ul></ul><ul><ul><li>Replying to people for the same reason. </li></ul></ul>
  20. 20. Twitter Etiquette <ul><li>Watch what you Tweet about </li></ul><ul><ul><li>You will be heard! Remember that you are speaking in a room full of other people </li></ul></ul><ul><ul><li>Nobody wants to hear how good your egg salad sandwich was </li></ul></ul>
  21. 21. Twitter Etiquette <ul><li>Advertise With Caution </li></ul><ul><ul><li>Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you. </li></ul></ul><ul><ul><li>If every Tweet of yours is a link back to your website, you are not using Twitter correctly. </li></ul></ul>
  22. 22. Searching Twitterland <ul><li>Twitter Search ( http://search.twitter.com ) </li></ul><ul><ul><li>Containing Certain Words </li></ul></ul><ul><ul><li>From or To a Specific Person </li></ul></ul><ul><ul><li>Location-Based Search </li></ul></ul>
  23. 23. Searching Twitterland – Twitter Local <ul><li>http://www.twitterlocal.net/ </li></ul><ul><ul><li>Desktop application that shows tweets based upon location. </li></ul></ul>
  24. 24. Alerts and Reputation Management <ul><li>These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you! </li></ul><ul><li>TweetBeep ( http://www.tweetbeep.com/ ) </li></ul><ul><ul><li>Possibly unreliable </li></ul></ul><ul><li>TweetScan ( http://www.tweetscan.com/ ) </li></ul><ul><ul><li>$15/year </li></ul></ul>
  25. 25. Twitter On Your Website <ul><li>Twitter Badges (http://twitter.com/badges) </li></ul><ul><ul><li>Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page. </li></ul></ul>
  26. 26. Twitter On Your Website <ul><li>Twitter Awareness Button </li></ul><ul><ul><li>Have your different online locations clearly visible </li></ul></ul><ul><ul><li>(http://themarketingnerd.blogspot.com/) </li></ul></ul>
  27. 27. Twitter In Use In Multifamily - Essex <ul><li>Community-Building endeavor for residents, prospects, and local businesses </li></ul><ul><li>Aim to have a Twitter account for each community </li></ul><ul><li>What do they Tweet about? </li></ul><ul><ul><li>Local neighborhood events and benefits </li></ul></ul><ul><ul><li>Community Events and News </li></ul></ul><ul><ul><li>Limited mentions of availability </li></ul></ul><ul><ul><li>Conversations with target audiences! </li></ul></ul>