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Tweeting For Business

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A presentation on business use of Twitter for my networking/leads group.

Published in: Technology, Business

Tweeting For Business

  1. 1. Tweeting for Business Twitter Tactics for your Company
  2. 2. What Is Twitter? <ul><li>Public instant messaging </li></ul><ul><li>A way to talk about what you’re doing ‘right now’ – publicly, by default </li></ul><ul><li>Short messages – only 140 characters </li></ul><ul><li>Opt-in – you choose who to watch and you see their public messages </li></ul><ul><li>Can also talk privately with others </li></ul><ul><li>Many ways to send and receive tweets </li></ul>
  3. 3. Twitter’s Growth <ul><li>Twitter has about 4 million users now </li></ul><ul><li>363,000 users in the U.S. </li></ul><ul><li>There are more than 1 million tweets/day </li></ul>
  4. 4. What Good Is It? <ul><li>Get feedback about your business – track what people are saying and address problems quickly </li></ul><ul><li>Mingle with the ‘famous’ in your industry </li></ul><ul><li>Stay on top of trends </li></ul><ul><li>Monitor what’s being said about your customers to help them protect their own brands </li></ul>
  5. 5. Example 1 and 2: Dell, Comcast <ul><li>Dell earned $1 million through Twitter in the last year </li></ul><ul><ul><li>Dell sends messages to its Twitter subscribers about special private sales </li></ul></ul><ul><li>Comcast is turning around their negative reputation by displaying genuine interest in customer issues posted on Twitter </li></ul>
  6. 6. Example 3: Coudal Partners <ul><li>Jewelbox inserts issue </li></ul><ul><ul><li>Tweeted about the problem I was having </li></ul></ul><ul><ul><li>Within 30 minutes, @coudal contacted me </li></ul></ul><ul><ul><li>Emailed the company representative </li></ul></ul><ul><ul><li>New inserts are on the way </li></ul></ul><ul><ul><li>Coudal still has a happy customer! I’ll probably tweet about this experience… </li></ul></ul>
  7. 7. Most Importantly, Twitter… <ul><li>Puts a personal face on your business </li></ul><ul><li>Gets you a steady stream of ideas and links that you can use in your own business </li></ul><ul><li>Enables you to get (and offer) help </li></ul><ul><li>Connects you with others who share your interests, personally and professionally </li></ul>
  8. 8. 5 Stages of Acceptance <ul><li>Denial – Why should I care about this? </li></ul><ul><li>Presence – I don’t get it, but I guess I should get a free account. </li></ul><ul><li>Dumping – Posting links to blog, PR docs </li></ul><ul><li>Conversing – Talking to others one-on-one </li></ul><ul><li>Microblogging – Sharing useful info and conversing one-on-one </li></ul>
  9. 9. Getting Started <ul><li>Visit twitter.com and sign up for free </li></ul><ul><li>Get a handle that relates to your business </li></ul><ul><li>Multiple accounts – personal & business? </li></ul><ul><li>Fill in your profile using keywords </li></ul><ul><li>Upload your photo (gain credibility!) </li></ul><ul><li>Add your location if appropriate </li></ul>
  10. 10. Getting Started, Continued <ul><li>Visit search.twitter.com and look for others who share your interests </li></ul><ul><li>Look at your followees’ followers to find new people to follow </li></ul><ul><li>Watch, learn, and enter the conversation when you’re ready (lurk for a few weeks) </li></ul><ul><li>Tweet often – daily is recommended </li></ul>
  11. 11. Let People Know You Tweet <ul><li>Put your handle in your signature for email, forum posts, blogging </li></ul><ul><li>Put a logo on your website, linked to your Twitter page </li></ul>
  12. 12. What Should I Talk About? <ul><li>Share great links and resources you find </li></ul><ul><li>Share information about your business </li></ul><ul><li>Reach out to people who use your services or products </li></ul><ul><li>Talk about upcoming company events </li></ul><ul><li>Share problems and ask questions </li></ul><ul><li>Add links to your latest blog posts </li></ul>
  13. 13. Best Practices <ul><li>Think before you type! It’s permanent and searchable </li></ul><ul><li>Be authentic – it’s about letting people get to know you personally and professionally </li></ul><ul><li>Don’t push your services or products – it can get you banned </li></ul><ul><li>Share information and become valued as an expert in your field </li></ul>
  14. 14. Dealing With Other People <ul><li>Follow those who interest you </li></ul><ul><li>Unfollow people to stop seeing their messages (there’s no need to reciprocate if you’re not interested) </li></ul><ul><li>Block problematic people – that means they won’t be able to see your updates </li></ul><ul><li>Spam is rampant – just don’t follow it! </li></ul>
  15. 15. Useful Tips <ul><li>Use @handle to reply or refer to people </li></ul><ul><li>Use direct messages (D handle) to talk privately with another person </li></ul><ul><li>Retweet (RT) interesting tweets to others in your network – it’s respectful </li></ul><ul><li>Hashtag (#topic) tweets to create a custom results page </li></ul>
  16. 16. 3 rd Party Tools – Hundreds! <ul><li>TweetDeck and Twhirl– desktop applications to manage your account </li></ul><ul><li>TweetBerry and iTweet (and other mobile apps) </li></ul><ul><li>TweetLater – set keywords for search and have results delivered to your email </li></ul><ul><li>TwellowHood – find other Twitter users by geographical location (there were 148 users in Fort Collins as of Thursday) </li></ul>
  17. 17. Groups <ul><li>Not yet a Twitter feature – in the works </li></ul><ul><li>Will enable you to categorize your followers list and choose to send tweets to only certain people </li></ul><ul><li>You can set up groups on 3 rd party software like TweetDeck, but only to view incoming tweets, not to ‘broadcast’ </li></ul>
  18. 18. Resources <ul><li>The basics </li></ul><ul><li>Creative ways to use Twitter </li></ul><ul><li>Twitter for business (articles and video) </li></ul><ul><li>Twitter services and tools </li></ul><ul><li>Legal issues </li></ul><ul><li>Backgrounds and icons </li></ul>

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