Training aug 10

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Training aug 10

  1. 1. The address Kiwis call home
  2. 2. The address Kiwis call home
  3. 3. Changing Times The address Kiwis call home
  4. 4. Changing Times The address Kiwis call home
  5. 5. Changing Times The address Kiwis call home
  6. 6. Changing Times The address Kiwis call home
  7. 7. Changing Times The address Kiwis call home
  8. 8. Changing Times The address Kiwis call home
  9. 9. The address Kiwis call home
  10. 10. 80% of buyers search online 90% of advertising is in print! The address Kiwis call home
  11. 11. It’s still all about listings! The address Kiwis call home
  12. 12. Email Alerts - first impressions count FAIL! The address Kiwis call home
  13. 13. More photos - more viewings - more leads The address Kiwis call home
  14. 14. Sell the dream! The address Kiwis call home
  15. 15. Promote the dream! The address Kiwis call home
  16. 16. Impress your vendors …increase their chances of finding their buyer! …show them how many potential buyers are looking at their home! The address Kiwis call home
  17. 17. The balancing act - selling and prospecting The address Kiwis call home
  18. 18. The good news is... Selling via a real estate agent is now the preferred method of sale Neilson 2010 Real Estate Market Survey. Question: How do you intend to sell your property? Online intercept survey carried out on NZ real estate websites (A/M/J 2010) n=621, margin of error2.86% The address Kiwis call home
  19. 19. !"#$%&'$($)*+,)$)#$-&*./)$-0$ 1&*/'),$"#+,/$2'$3&+*&'4&5$ !"#$,//-,$)#$6/$)"/$7#%&7$/81/*)$ 2'$,/772'4$%2)0$&1&*)-/'),5$ 9/:#*/$;2-#'$%#-/,$*#+'<$ )#-#**#=$)#$&11*&2,/$)"/$"#+,/>$$ 7/)?,$*/@2/=$"2,$1*#A7/B$ !"#$,//-,$)#$6/$)"/$6/,)$*/&7$ /,)&)/$&4/')$2'$C2'4,7&'<5$ The address Kiwis call home
  20. 20. 2 stages to success in online profile marketing Basics Skilled The address Kiwis call home
  21. 21. Basic - Online Profile •  To provide a credible trusted reference check •  To showcase your expertise •  To help build your reputation •  To be found where the buyers are looking •  But mainly – TO GET YOU MORE BUSINESS The address Kiwis call home
  22. 22. Agent profile on Realestate.co.nz The address Kiwis call home
  23. 23. ..gets you Google rankings The address Kiwis call home
  24. 24. The address Kiwis call home
  25. 25. The address Kiwis call home
  26. 26. Promote Yourself •  Cost effective marketing •  Massive coverage •  Targeted audience •  Working for you 24/7 •  Perceived to be the best •  Secure more listings •  Increase your sales The address Kiwis call home
  27. 27. Skilled Social media The address Kiwis call home
  28. 28. •  Demonstrate your expertise and local knowledge •  Establish or be part of a conversation •  Become the go-to specialist •  Nurture your profile – value will grow •  Track your profile – Google alerts, analytics The address Kiwis call home
  29. 29. The address Kiwis call home
  30. 30. The address Kiwis call home
  31. 31. New age of communication The address Kiwis call home
  32. 32. Basic - Online Profile - Inform Realestate.co.nz / own webpage Linkedin / Google Profile Skilled - Social Media - Engage Blog site Outbound marketing - Twitter / Facebook The address Kiwis call home
  33. 33. The address Kiwis call home
  34. 34. Providing more... Inspire Inform Advise Educate The address Kiwis call home
  35. 35. Comprehensive portfolio of specialist websites The address Kiwis call home
  36. 36. The address Kiwis call home
  37. 37. Friday 3rd September 1day 4 keynote speakers 5 workshops 100+ passionate attendees Food & drink www.FutureofRealEstate.co.nz The address Kiwis call home
  38. 38. Stay in touch! !"#$%#&'$'#()*+,-!"#$%$.#*'/")- !!!"#$%&$'()&$*+"%&"$,- 0800 732 536 info@realestate.co.nz The address Kiwis call home
  39. 39. The address Kiwis call home

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