Training presentation October 2010

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Training presentation October 2010

  1. 1. Online Marketing
  2. 2. The Internet – Your Path to Success   <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Your market </li></ul>
  3. 3. Who is realestate.co.nz?
  4. 4. Comprehensive Portfolio of Specialist Websites
  5. 5. Leader in International Traffic
  6. 6. The #1 NZ Property website for overseas buyers August 2010 - visitors Australia 85,244 Great Britain (UK) 36,679 United States 22,852 Canada 6,935 Singapore 4,298 China 4,085 Japan 3,847 Germany 3,659 Malaysia 2,842 Hong Kong 2,577 Other 38,164
  7. 7. Clear leader in Specialist Real Estate
  8. 8. Your Profile
  9. 9. Facebook
  10. 10. Twitter
  11. 11. Blogging
  12. 12. Free Webinar Support <ul><li>Blogging for your business </li></ul><ul><li>Monday 1 st November, 2pm to 3pm </li></ul><ul><li>Twitter for beginners </li></ul><ul><li>Monday 8 th November, 2pm to 3pm </li></ul><ul><li>Facebook basics </li></ul><ul><li>Monday 15 th November, 2pm to 3pm </li></ul>
  13. 13. Why is an online profile so important for real estate?
  14. 14. Over 3hrs per week spent online… Respondents spend more time researching property on the web than any other media option, especially on specialist websites which continues to show strong increases. Specialist websites grew exceptionally per user to now average over three hours research per week. The top three are all web research options which grew very well and now all average at least nearly two hours each. Most other options were stable, but one of the major exceptions was metropolitan newspapers which continued their decline since 2007.
  15. 15. Visibility in Google = Power!
  16. 16. <ul><li>Demonstrate expertise & local knowledge </li></ul><ul><li>Just a form of conversation </li></ul><ul><li>Become the go-to specialist for both Vendors & Purchasers </li></ul><ul><li>Track Key Words and use them again! </li></ul>Realestate.co.nz can help you get this... Time: 1 hour per week (ongoing) Cost: $0.00 ...by setting up a blog
  17. 17. Realestate.co.nz Profiles Time: 30 seconds Cost: $0.00
  18. 18. Dominate your Suburb... <ul><li>Working for you 24/7! </li></ul><ul><li>$25 - $150 per month. </li></ul><ul><li>Book for 3 months. </li></ul><ul><li>Only three per suburb. </li></ul>... become a Featured Agent on Realestate.co.nz
  19. 19. Local Suburbs <ul><li>Remuera 63,000 $150 </li></ul><ul><li>Mt Eden 47,000 $150 </li></ul><ul><li>Parnell 34,000 $150 </li></ul><ul><li>Greenlane 10,000 $75 </li></ul><ul><li>Orakei 10,000 $75 </li></ul>
  20. 20. Your Listings
  21. 21. What are the buyers looking for?
  22. 22. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
  23. 23. Email Alerts – first impressions count FAIL!
  24. 24. Promote your listings with Realestate.co.nz... <ul><li>Vendor Paid Marketing - $250 </li></ul><ul><li>Two Week Campaign – ideal for lead up to Tenders/Auctions! </li></ul><ul><li>10 x the traffic! </li></ul><ul><li>Limited to just 3 premium spots per suburb. </li></ul><ul><li>Rotates 6 spots on Home Page </li></ul><ul><li>Rotates 3 spots on District Page </li></ul>....and make them a feature
  25. 25. Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
  26. 26. Your Market
  27. 27. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
  28. 28. Inform Educate Advise Inspire Industry News & Commentary...
  29. 29. What next?
  30. 30. Stay in touch! @realestateconz , @realagentpro www.unconditional.co.nz 0800 732 536 [email_address] www.realestateforum.co.nz

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