Ten tips for business owners: Use Twitter more effectively and make your tweets go farther.

1. 10 Twitter tips for better tweeting
Make your tweets go further
Written using no more than 140 characters…

2. Be succinct. Try not to let tweets
become split across two
messages. Also, do not resort 2 txt
spk 2 make things fit.

3. Use the hashtag conventions to tag
your #content for relevant
#keywords to make your content
discoverable.

4. Tweets should be 1/3 about you 1/3
general conversation (weather,
current affairs) & 1/3 linking to
content by others on your topic

5. Leave enough space for people to
include ‘RT @yourusername’
to make your content spreadable

6. Try to reply to everyone that sends
you a Direct Message or Tweet. It
is just the polite thing to do.

7. Do not bad-mouth any of your
competitors. It is acceptable to
converse with them if it is positive
for both parties.

8. URL shorteners help you fit in
more explanation of the link you’re
sharing- Many Twitter Apps do this
automatically-Try bit.ly for manual

9. Set realistic goals and keep
records of achievements in order
to monitor your progress in using
the tool.

10. Trending Topics show you what is
being talked about the most at any
given moment. Join in the
conversation, if relevant.

11. Identify on your
website/blog/business card and
other marketing collateral that you
are on Twitter.

12. Follow us on Twitter @SDLsocial
Find out how to monitor Social
Media using SDL SM2 & more at
www.sdl.com/socialmedia