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  • A profile page – Google, etc A blog A social network page – Facebook A comment on a blog A quote in an online publication A property listing A YouTube video A twitter profile
  • Sept10

    1. 1. Online Marketing
    2. 2. The Internet – Your Path to Success   <ul><li> – a background </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Your market </li></ul>
    3. 3. Who is
    4. 4. Comprehensive Portfolio of Specialist Websites
    5. 5. Leader in International Traffic
    6. 6. Clear leader in Specialist Real Estate
    7. 7. Your Profile
    8. 8. So...what is an online profile?  
    9. 9. Why is an online profile so important for real estate?
    10. 10. Over 3hrs per week spent online… Respondents spend more time researching property on the web than any other media option, especially on specialist websites which continues to show strong increases. Specialist websites grew exceptionally per user to now average over three hours research per week. The top three are all web research options which grew very well and now all average at least nearly two hours each. Most other options were stable, but one of the major exceptions was metropolitan newspapers which continued their decline since 2007.
    11. 11. Why do YOU need an online profile? ...So you can be FOUND! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house, let’s review his profile. Who seems to be the best real estate agent in Kingsland?
    12. 12. Visibility in Google = Power!
    13. 13. <ul><li>Demonstrate expertise & local knowledge </li></ul><ul><li>Just a form of conversation </li></ul><ul><li>Become the go-to specialist for both Vendors & Purchasers </li></ul><ul><li>Track Key Words and use them again! </li></ul> can help you get this... Time: 1 hour per week (ongoing) Cost: $0.00 setting up a blog
    14. 14. Dominate your Suburb... <ul><li>Working for you 24/7! </li></ul><ul><li>$25 - $150 per month. </li></ul><ul><li>Book for 3 months. </li></ul><ul><li>Only three per suburb. </li></ul>... become a Featured Agent on
    15. 15. Profiles Time: 30 seconds Cost: $0.00
    16. 16. Your Listings
    17. 17. What are the buyers looking for?
    18. 18. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
    19. 19. Email Alerts – first impressions count FAIL!
    20. 20. Promote your listings with <ul><li>Vendor Paid Marketing - $250 </li></ul><ul><li>Two Week Campaign – ideal for lead up to Tenders/Auctions! </li></ul><ul><li>10 x the traffic! </li></ul><ul><li>Limited to just 3 premium spots per suburb. </li></ul><ul><li>Rotates 6 spots on Home Page </li></ul><ul><li>Rotates 3 spots on District Page </li></ul>....and make them a feature
    21. 21. Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
    22. 22. Your Market
    23. 23. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
    24. 24. Inform Educate Advise Inspire Industry News & Commentary...
    25. 25. Flyers to download... Go to
    26. 26. Stay in touch! @realestateconz , @realagentpro 0800 732 536 [email_address]