Online Marketing Overview


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  • Online is the #1 medium for advertising property Every listing presentation needs to include online
  • We have developed a suite of products that will buck this trend.
  • Online Marketing Overview

    1. 2. <ul><li> – background </li></ul><ul><li>Internet usage </li></ul><ul><li>Promoting your listings </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Stay informed </li></ul><ul><li>iPhone app </li></ul>
    2. 3. Industry owned website Supporting and protecting the industry from the aggressive profit motivations of media owned websites
    3. 4. <ul><li>Over 115,000 listings </li></ul><ul><li>Over 95% of all licensed offices subscribing </li></ul><ul><li>Over 400,000 unique browsers per month </li></ul><ul><li>Most popular website for international visitors – over 110,000 unique browsers per month from more than 200 countries </li></ul><ul><li>Delivering over 25,000 email enquiries per month </li></ul>
    4. 5. Comprehensive Portfolio of Specialist Websites
    5. 7. <ul><li> – background </li></ul><ul><li>Internet usage </li></ul><ul><li>Promoting your listings </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Stay informed </li></ul><ul><li>iPhone app </li></ul>
    6. 8. Where are the buyers?
    7. 9. Over three hours per week spent online
    8. 10. 25% 50% Metropolitan Newspapers - Prior 7 day usage for real estate search
    9. 11. 45% 60% Property Magazines - Prior 7 day usage for real estate search
    10. 12. 80% 69% Specialist real estate websites - Prior 7 day usage for real estate search
    11. 13. <ul><li> – background </li></ul><ul><li>Internet usage </li></ul><ul><li>Promoting your listings </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Stay informed </li></ul><ul><li>iPhone app </li></ul>
    12. 14. <ul><li>Address </li></ul><ul><li>Price </li></ul><ul><li>More images </li></ul><ul><li>Tell a story </li></ul><ul><li>Maps </li></ul>Get the basics right
    13. 15. Larger higher/quality images
    14. 16. What not to do!
    15. 17. Traffic to Standard Listing
    16. 18. Feature Listing - $59 <ul><li>Appear at top of the listed search results </li></ul><ul><li>highlighted display attracts attention </li></ul><ul><li>Maximises traffic to your property </li></ul><ul><li>Featured for the life of the listing </li></ul>
    17. 19. Refresh Listing - $50 <ul><li>Promote your property back to the top of the listed search results </li></ul><ul><li>Feature in email alerts sent to active buyers </li></ul><ul><li>Grab attention with an </li></ul><ul><li>‘ updated’ flag on your listing </li></ul>
    18. 20. Showcase Listing - $150 <ul><li>only 3 showcase listings per suburb per price range </li></ul><ul><li>larger display in email alerts </li></ul><ul><li>7 day campaign </li></ul><ul><li>prime position at top of search result page </li></ul>
    19. 21. Global Listing - $250 <ul><li>Massive International exposure on 17 property websites around the world </li></ul><ul><li>Be seen by over 20 million monthly visitors </li></ul><ul><li>90 day campaign </li></ul>
    20. 23. Listed - email alert / Feature Refresh - email alert Showcase Showcase Refresh - email alert
    21. 24. <ul><li> – background </li></ul><ul><li>Internet usage </li></ul><ul><li>Promoting your listings </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Stay informed </li></ul><ul><li>iPhone app </li></ul>
    22. 25.
    23. 27. Add a free profile
    24. 28. Advertising Opportunities From $25 per month
    25. 29. Feature on the suburbs you work in
    26. 30. Blogs
    27. 31. <ul><li>Raise your online profile </li></ul><ul><li>Establish yourself as a subject matter expert </li></ul><ul><li>Reach people outside your database </li></ul><ul><li>An easy way to share and store your knowledge </li></ul><ul><li>Inexpensive marketing tool – doesn’t cost anything but your time </li></ul>
    28. 32. <ul><li>Be honest, genuine and personable </li></ul><ul><li>Make your posts short and regular </li></ul><ul><li>Be provocative at times </li></ul><ul><li>Link to others and encourage them to link to you </li></ul><ul><li>Use images to engage your audience </li></ul>
    29. 33. Stuck for ideas? <ul><li>Profile a local business </li></ul><ul><li>Write about upcoming community events </li></ul><ul><li>Provide a market update </li></ul><ul><li>Your comments on a news article or other blog post </li></ul><ul><li>Use lists e.g. 5 reasons to live in... </li></ul>
    30. 34. Social Media <ul><li>Over 24hrs of video uploaded to YouTube every minute </li></ul><ul><li>If Facebook was a country, it would be the 3 rd largest in the world, with a population of over 750 million </li></ul><ul><li>Twitter users are sending 55 million tweets per day – that’s an average of 640 tweets per second </li></ul>
    31. 35. Drive traffic to your blog
    32. 36. Facebook Business Pages Don’t have the time or patience?! <ul><ul><li>$169 (&GST) </li></ul></ul><ul><ul><li>one-off fee for customised Facebook page </li></ul></ul>
    33. 37. <ul><li> – background </li></ul><ul><li>Internet usage </li></ul><ul><li>Promoting your listings </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Stay informed </li></ul><ul><li>iPhone app </li></ul>
    34. 38. Email Alerts
    35. 39.
    36. 41. <ul><li> – background </li></ul><ul><li>Internet usage </li></ul><ul><li>Promoting your listings </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Stay informed </li></ul><ul><li>Mobile apps </li></ul>
    37. 42. Discover
    38. 43. Over 40,000 downloads
    39. 46. Android app now available
    40. 47. Questions or feedback? Kerry Kissane [email_address] 0800 732 536