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The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
The Content Marketing Manifesto
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The Content Marketing Manifesto

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Rand Fishkin's presentation from SEER Interactive's SearchChurch meetup on May 10th, 2012.

Rand Fishkin's presentation from SEER Interactive's SearchChurch meetup on May 10th, 2012.

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  • 1. The Content Marketing Manifesto Leveraging the power of content to build trust, earn customers and create remarkable value Rand Fishkin | CEO
  • 2. Inbound Marketing Strategy
  • 3. Spend Fewer Dollars
  • 4. Earn More Customers
  • 5. Build a Scalable,Repeatable Process
  • 6. Content is the Keystone of Inbound Marketing
  • 7. WithoutContent
  • 8. There’s No SEO
  • 9. No Social Media Marketing
  • 10. No Community
  • 11. No CRO
  • 12. Content Marketing’s Goal is Not
  • 13. To Convert Customers Directly
  • 14. To Acquire Leads Directly
  • 15. To Make Sales Directly
  • 16. Content Marketing Exists to
  • 17. Build Familiarity
  • 18. Build Likability
  • 19. Build Trust
  • 20. To Trigger These Results,the Content Must Show Some Combination of
  • 21. Exceptional
  • 22. Inspirational
  • 23. Unique
  • 24. Credible
  • 25. Fun
  • 26. Beneficial to Share
  • 27. Don’t Get Sidetracked by an Obsession with Relevance
  • 28. The Relevance ScaleRelevant to Any Relevant RelevantWho Interact w/ to Potential to Current Potential Customers Customers Customers
  • 29. The Relevance ScaleRelevant to Any Relevant RelevantWho Interact w/ to Potential to Current Potential Customers Customers Customers Get Here
  • 30. There’s Only One Way to Get Good at DeliveringGreat Content
  • 31. Do It.
  • 32. “The only thing that I see that isdistinctly different about me is that I’mnot afraid to DIE on a treadmill. Youmight have more talent than me, youmight be smarter than me, but if we geton a treadmill together, there are twothings: 1- You’re getting off first OR 2-I’m gonna DIE. It’s really that simple” - Will Smith
  • 33. The Content Marketer’s Pledge
  • 34. I
  • 35. [your name]
  • 36. pledge to createsomething remarkable
  • 37. Something that people will love.
  • 38. Something they will want to share.
  • 39. Something I can be proud of.
  • 40. And if it fails to achieve my marketing goals.
  • 41. I won’t give up.
  • 42. I will try again.
  • 43. My failures will be the practice I need
  • 44. To earn future successes
  • 45. And future customers.
  • 46. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org

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