Simple Modular Content Strategy.

1. 6 step
Content
Strategy
Miikka Leinonen

2. 1 4 5 3 2
It is this easy.
6

3. 1 4 5 3 2
Narrow down
your goals.
Go
als
6

4. 1 4 5 3 2
Narrow down Define your
your goals. audience.
Go
als
6

5. 1 4 5 3 2
Narrow down Find relevant Define your
your goals. medias. audience.
Go
als
6

6. 1 4 5 3 2
Narrow down Create content Find relevant Define your
your goals. modules. medias. audience.
Go
als
6

7. 1 4 5 3 2
Narrow down Create content Add content. Find relevant Define your
your goals. modules. Select modules. medias. audience.
Go
als
nt
Conte
6

8. 1 4 5 3 2
Narrow down Create content Add content. Find relevant Define your
your goals. modules. Select modules. medias. audience.
Go
als
nt
Conte
6
Schedule and execute.
Q1 Q2 Q3 Q4
Media 1
Media 2
Media 3

9. 1 4 5 3 2
Narrow down Create content Add content. Find relevant Define your
your goals. modules. Select modules. medias. audience.
Go
als
nt
Conte
6
Schedule and execute.
Q1 Q2 Q3 Q4
Media 1
Media 2
Media 3

10. @miikkaleinonen
Facebook.com/ZeelandGroup