Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy. Overview: 1. Goal Alignment 2. Marketing Funnel, Tactics, and Key Metrics 3. Website Optimization 4. Search: Paid vs Organic 5. Content: Blog, Social Media, and Email To learn more, visit us at www.fifthtribe.com Related Content: 1. Google Adwords 101 (Infographic) https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu 2. SEO 101: The Five Basic Steps (Infographic) https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck

1. Digital
Marketing 101
An Introduction to SEO, SEM, and SM.
June 2016

2. Website Optimization
Search: Organic + Paid
Content: Blog, Social, Email
Questions?
1
2
3
4
Agenda
Goals + Channels
5

3. 1a. Business Goals
Align your marketing strategy with your
overall business strategy:
 Increase brand awareness
 Expand market share
 Increase sales ($ vs %)
 Reduce costs

4. (1) Reach
• Video
• Search: Text & Display Ads
• Press Releases & Social Media
• Competitions
(2) Interest
• Blog
• Landing Pages
• White Papers, Videos, & infographics
(3) Convert
• Email Sign Up
• Donation
• Volunteer
• Spread the Word
KEY MEASURES
• Impressions
• Web Traffic
• Inbound links
• Time on Site
• Bounce Rate
• Leads
• Sales ($)
• Listserve Size
• Shares
• Repeat Purchases
• Shares
• Referrals
1b. Marketing Funnel Overview
(4) Engage
• Email Marketing
• Social Media

5. Website Optimization
Clear Conversion
Clear CTA
Good UX
Make it intuitive.
Speed
Make content fast.
Analytics
Track and iterat.e
2.

6. Themes + Keywords
Add Metatags
Add keywords to URLs
Share content via a blog + SM
Have others link back to you
3a. SEO
Google: #2 most popular website. 92% of traffic
goes to 1st page. 33% to 1st search result.

7. Create an account + Create campaign
Set a budget, keywords, bids
Ad Creatives
Tracking code for conversions
Iterate, iterate, iterate
3b. PPC
96% of Google’s revenue comes from paid
search ads.

8. 4. Content
Create a content pool and repurpose it
across multiple channels.
 Blog (2-4/week):
• Wordpress vs Medium
 Social Media (5-10/week):
• FB, Twitter, LinkedIn
• Let the data tell you which platform
 Email Marketing (1-2/month):
• Mailchimp (analytics, templates, UX,
testing, free up to 2,000 users)

9. Questions?

10. About Fifth Tribe
Fifth Tribe is a Washington DC Metro digital agency that
serves businesses, government agencies, & non-profits.
Services
• Product Development
• Design & Branding
• Web and Mobile Apps
• Digital Marketing

11. Featured Clients

12. Khuram@fifthtribe.com
twitter.com/fifthtribe
facebook.com/fifthtribe
Khuram Zaman
Chief Executive Officer
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