Rand Fishkin's presentation from the SEOmoz San Diego meetup on December 21st, 2010 at the Beer Company.

1. Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months. Rand Fishkin, CEO & Co-founder, SEOmoz Dcemeber2010

2. #1: Social Sharing Influences Search

3. Direct from the Source: Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it? Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article searchengineland.com/what-social-signals-do-google-bing-really-count-55389

5. “Author Authority” of the Tweeting Sources

6. Time of Tweet (QDF)

7. Connection Between Tweeter and Source Domain

8. Quantity + Quality of Retweets

9. Quantity of Clickswww.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo

10. #2: Data Suggests Some Other Influences on Rankings, Too

11. Social Sources, Mentions + More

12. #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery

13. Increased Prominence of “Places” searchengineland.com/google-local-business-center-becomes-google-places-40307

14. Algo Heavy on Listing Quantity + Consistency www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data

15. #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”

16. Mobile SEO Very Similar to Web SEO

17. #5: Link Spam Still Works(But for How Long?)

18. How Can We Stop Buying Links When It Works?! searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457

19. #6: Topic Modeling Likely Has a Substantive Impact on Rankings

20. Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool

21. #7: No One’s Taking Market Share from Google (Yet)

22. Search Volume Growth Over Time

23. #8: Google + Bing Have Similar Ranking Influences

24. Google vs. Bing Ranking Correlations www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements

25. #9: Video, News, Blogs, Images, Social are All Providing Opportunity(and adding complexity)

26. So Much Opportunity!

27. #10: Organic Marketing is All Connected

28. SEO in 2006: www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing

29. SEO in 2011:

31. Blog: www.seomoz.org/blog

32. Email: rand@seomoz.org