10 SEO Lessons from 2010

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Rand Fishkin's presentation from the SEOmoz San Diego meetup on December 21st, 2010 at the Beer Company.

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10 SEO Lessons from 2010

  1. Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months.<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />Dcemeber2010<br />
  2. #1: Social Sharing Influences Search<br />
  3. Direct from the Source:<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?<br />Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article <br />searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  4. What Might Be in a Tweet Algo?<br /><ul><li> Number of Unique Tweeting Sources (Diversity)
  5. “Author Authority” of the Tweeting Sources
  6. Time of Tweet (QDF)
  7. Connection Between Tweeter and Source Domain
  8. Quantity + Quality of Retweets
  9. Quantity of Clicks</li></ul>www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo<br />
  10. #2: Data Suggests Some Other Influences on Rankings, Too<br />
  11. Social Sources, Mentions + More<br />
  12. #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery<br />
  13. Increased Prominence of “Places”<br />searchengineland.com/google-local-business-center-becomes-google-places-40307<br />
  14. Algo Heavy on Listing Quantity + Consistency<br />www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data<br />
  15. #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”<br />
  16. Mobile SEO Very Similar to Web SEO<br />
  17. #5: Link Spam Still Works(But for How Long?)<br />
  18. How Can We Stop Buying Links When It Works?!<br />searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457<br />
  19. #6: Topic Modeling Likely Has a Substantive Impact on Rankings<br />
  20. Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric<br />www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool<br />
  21. #7: No One’s Taking Market Share from Google (Yet)<br />
  22. Search Volume Growth Over Time<br />
  23. #8: Google + Bing Have Similar Ranking Influences<br />
  24. Google vs. Bing Ranking Correlations<br />www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements<br />
  25. #9: Video, News, Blogs, Images, Social are All Providing Opportunity(and adding complexity)<br />
  26. So Much Opportunity!<br />
  27. #10: Organic Marketing is All Connected<br />
  28. SEO in 2006:<br />www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing<br />
  29. SEO in 2011:<br />
  30. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  31. Blog: www.seomoz.org/blog
  32. Email: rand@seomoz.org</li>

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