10 SEO Lessons from 2010

Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months.
Rand Fishkin, CEO & Co-founder, SEOmoz
Dcemeber2010

#1: Social Sharing Influences Search

Direct from the Source:
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
searchengineland.com/what-social-signals-do-google-bing-really-count-55389

What Might Be in a Tweet Algo?
Number of Unique Tweeting Sources (Diversity)
“Author Authority” of the Tweeting Sources
Time of Tweet (QDF)
Connection Between Tweeter and Source Domain
Quantity + Quality of Retweets
Quantity of Clicks
www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo

#2: Data Suggests Some Other Influences on Rankings, Too

Social Sources, Mentions + More

#3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery

Increased Prominence of “Places”
searchengineland.com/google-local-business-center-becomes-google-places-40307

Algo Heavy on Listing Quantity + Consistency
www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data

#4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”

Mobile SEO Very Similar to Web SEO

#5: Link Spam Still Works(But for How Long?)

How Can We Stop Buying Links When It Works?!
searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457

#6: Topic Modeling Likely Has a Substantive Impact on Rankings

Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric
www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool

#7: No One’s Taking Market Share from Google (Yet)

Search Volume Growth Over Time

#8: Google + Bing Have Similar Ranking Influences

Google vs. Bing Ranking Correlations
www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements

#9: Video, News, Blogs, Images, Social are All Providing Opportunity(and adding complexity)

So Much Opportunity!

#10: Organic Marketing is All Connected

SEO in 2006:
www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing

SEO in 2011:

Q+A
Rand Fishkin, CEO & Co-Founder, SEOmoz
Twitter: @randfish
Blog: www.seomoz.org/blog
Email: rand@seomoz.org

http://www.seomoz.org	8351
http://www.referencement-formation.fr	929
http://www.conseilsmarketing.fr	151
http://www.socialmediaitalia.com	106
http://adamhassan.se	97
http://www.tanguygoretti.be	67
http://moz.com	37
http://onlinemarketingnews.org	33
http://seoboise.com	29
http://blog.websourcing.fr	20
http://translate.googleusercontent.com	20
http://www.guim.fr	19
http://opera-seo.com	15
http://creativedigitalideas.com	9
http://paper.li	9
http://webcache.googleusercontent.com	9
http://austop1a.com.au	8
http://world-click.com	8
http://static.slidesharecdn.com	7
http://feeds.feedburner.com	6
http://leblogdenajib.over-blog.com	6
http://blog.inpressulum.de	6
http://www.google.com	4
http://daliburgado.amplify.com	4
http://lawtonchiles.posterous.com	4
http://twitter.com	4
http://edicolaeuropea.blogspot.com	3
http://admin.howl.or.kr	3
http://localhost	3
http://chilesadvertising.com	3
http://www.netvibes.com	3
http://ag3ntz.ning.com	2
http://www.howl.or.kr	2
http://www.conseilsmarketing.com	2
http://creativedigitalideas.wordpress.com	2
http://divedi.tumblr.com	2
http://tut7.com	2
http://wtf-highschool.ning.com	1
http://peermarketinggroup.com	1
http://www.yatedo.com	1
http://anispo.com	1
http://dashboard.bloglines.com	1
http://twittertim.es	1
http://a0.twimg.com	1
http://us-w1.rockmelt.com	1
http://codingtutor.info	1
http://guim.fr	1
http://blog.technetsource.com	1
http://www.les-bosseurs.fr	1
http://new.howl.or.kr	1

10 SEO Lessons from 2010

by Rand Fishkin

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