10 SEO Lessons from 2010
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10 SEO Lessons from 2010

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Rand Fishkin's presentation from the SEOmoz San Diego meetup on December 21st, 2010 at the Beer Company.

Rand Fishkin's presentation from the SEOmoz San Diego meetup on December 21st, 2010 at the Beer Company.

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Transcript

  • 1. Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months.
    Rand Fishkin, CEO & Co-founder, SEOmoz
    Dcemeber2010
  • 2. #1: Social Sharing Influences Search
  • 3. Direct from the Source:
    Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
    Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 
    searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • 4. What Might Be in a Tweet Algo?
    • Number of Unique Tweeting Sources (Diversity)
    • 5. “Author Authority” of the Tweeting Sources
    • 6. Time of Tweet (QDF)
    • 7. Connection Between Tweeter and Source Domain
    • 8. Quantity + Quality of Retweets
    • 9. Quantity of Clicks
    www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
  • 10. #2: Data Suggests Some Other Influences on Rankings, Too
  • 11. Social Sources, Mentions + More
  • 12. #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery
  • 13. Increased Prominence of “Places”
    searchengineland.com/google-local-business-center-becomes-google-places-40307
  • 14. Algo Heavy on Listing Quantity + Consistency
    www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
  • 15. #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”
  • 16. Mobile SEO Very Similar to Web SEO
  • 17. #5: Link Spam Still Works(But for How Long?)
  • 18. How Can We Stop Buying Links When It Works?!
    searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457
  • 19. #6: Topic Modeling Likely Has a Substantive Impact on Rankings
  • 20. Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metric
    www.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool
  • 21. #7: No One’s Taking Market Share from Google (Yet)
  • 22. Search Volume Growth Over Time
  • 23. #8: Google + Bing Have Similar Ranking Influences
  • 24. Google vs. Bing Ranking Correlations
    www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
  • 25. #9: Video, News, Blogs, Images, Social are All Providing Opportunity(and adding complexity)
  • 26. So Much Opportunity!
  • 27. #10: Organic Marketing is All Connected
  • 28. SEO in 2006:
    www.seomoz.org/dp/pro-webinar-dec-2010-organic-marketing
  • 29. SEO in 2011:
  • 30. Q+A
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 31. Blog: www.seomoz.org/blog
    • 32. Email: rand@seomoz.org