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Implementing Social Media in Public Works

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Presentation about implementing social media in the public works industry presented at the Fox Valley Branch APWA Public Works Technology Seminar on June 10, 2010.

Presentation about implementing social media in the public works industry presented at the Fox Valley Branch APWA Public Works Technology Seminar on June 10, 2010.

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  • Here are some comments I have heard from others in public works who are dealing with but not usingsocial media.
  • But while most are listening to the scary stories, the other side is rarely heard. Social media has evolved and is now used for communication, education, research, networking, collaboration, and management.
  • One of the most popular uses of social media for us is education of staff and citizens. Let’s look at some examples of how others are using social media for this purpose. This slide shows a photo on Flickr. Photos can be used for reference to help train inspectors or prepare them for what to look for in the field. These photos can also be used to show or demonstrate to residents what type of work will be done or what features are planned for a project.
  • One of the most popular uses of social media for us is education of staff and citizens. Let’s look at some examples of how others are using social media for this purpose.
  • One of the most popular uses of social media for us is education of staff and citizens. Let’s look at some examples of how others are using social media for this purpose.
  • Twitter is amazing for education. Just by following the right people you can stay up to date on information in your field.
  • Twitter is amazing for education. Just by following the right people you can stay up to date on information in your field.
  • Slideshare is a great tool for finding presentations that can be used for training staff or educating citizens.
  • Wikis can be used to help educate. Many tutorials exist that have been built by the community.
  • Wikis can be used to share resources and information
  • Twitter can also be used for networking and collaboration. Here is an example of the #localgovchat
  • Melbourne Australia has used a wiki format to enhance planning efforts
  • Blog Tips – find blogs to read that discuss issues in our industry
  • Blog Tips – here are some ways you can use blogs at your agency
  • Twitter Tips – here are some ways you can use Twitter at your agency
  • Twitter tips – important to find the right people to follow. The best way to do this is find a listing on twitter of professionals tagged with words like surveying, engineering, public works, highways then click on a specific person on that list and read their tweets. If they seem relevant to you, follow them.
  • There are other tools that help make Twitter easier to use.
  • Example of the ustream site set up for this event
  • Eventbrite site used for sign ups for virtual attendees for this event
  • There are easy to use tools out there that allow for you to crowdsource ideas – another good site is bubbleideas.com
  • You can download classes on iTunes
  • SeeClickFix site
  • Example of dialogue on SeeClickFix site
  • ArcGis Beta Map Building site
  • OpenStreetMap is a crowdsourced map that anyone can use.
  • This video demonstrates how many people working together can make a significant difference in the world.
  • OpenStreetMap is a crowdsourced map that anyone can use.
  • OpenStreetMap is a crowdsourced map that anyone can use.
  • Contact information
  • Transcript

    • 1. ImplementingSocial Media inPublic Works
    • 2.
    • 3. BROWNIES like fairies and goblins are imaginary little sprites who are supposed to delight in harmless pranks and helpful deeds. They work and sport while weary households sleep and
      never allow themselves to be seen by mortal eyes
    • 4. The challenge is:
      How do we address the
      PUBLIC
    • 5. when all we want to do if focus on the
      WORKS
    • 6. & how many of us have received training in public . . .
      Communication
      Collaboration
      Engagement
    • 7. For many of us,
      not since grade school
    • 8. But, we couldn’t afford to ignore it before
      & we won’t be able to ignore it in the future
    • 9. Reactions to Social Media I have overheard from other agencies
    • 10. Education
      Networking
      Communication
      Management
      Research
      Collaboration
    • 11. Education
      Learn from Photos
      Photostream of
      Washington DOT
    • 12. Education
      Classes on YouTube
      for staff
      http://www.youtube.com/user/nptelhrd
    • 13. Education
      Classes on YouTube
      for citizens
      http://www.youtube.com/watch?v=finiavRCm4E
    • 14. Education
      Links to resources and information on Twitter
    • 15. Education
      Share ideas & resources on networks
    • 16. Education
      Share information with Slideshare
      Create training for staff or citizens
      http://www.slideshare.net/NYCDOT/sidewalkmanagementpresentation031909
    • 17. Education/collaboration
      Share, educate, and collaborate with wikis
    • 18. Education/collaboration
      Share, educate and collaborate with wikis
      http://pavementinteractive.org
    • 19. network/collaboration
      Using Hashtags such as #localgovchat to find conversations
      Use tools like http://wthashtag.com to get the transcript
      Or tools like http://twitterfall.com/ to engage in conversation
    • 20. network/collaboration
      Melbourne Australia leveraged a wiki format to enhance planning of the community
    • 21. Blog Tips - Blogrolls
      The Fast Lane—The Official Blog of the U.S. Secretary of Transportation: http://fastlane.dot.gov/
      Greenversations—The Official Blog of the U.S. Environmental Protection Agency: http://blog.epa.gov/blog/
      The WSDOT Blog—From the Washington State Department of Transportation:
      http://wsdotblog.blogspot.com/
      The Water Blog (Portland Water Bureau): http://www.portlandonline.com/water/index.cfm?c=39678
      Public Works Group Blog: http://www.publicworksgroup.com/blog
    • 22. Blog Tips - Ideas
      • Promote and explain projects
      • 23. Notifications for emergencies & unplanned work
      • 24. Explanation of historical community decisions
      • 25. Public hearing notifications
      • 26. Summarize reports
      • 27. Educate & remind residents about regulations
      • 28. Notifications about permit work or work by other agencies
    • Twitter - Ideas
      • Road closures
      • 29. Emergency work
      • 30. Emergency notifications
      • 31. Construction information
      • 32. Links to blog posts
    • Twitter Tips – Who to follow
      • Best method is finding a public works list
      • 33. Click on profiles and read the last several tweets
      • 34. Follow if tweeting information you care about
    • Twitter Tips – Tools
      • http://hootsuite.com – use to manage multiple accounts, schedule tweets
      • 35. http://twitpic.com/ - use to upload photos and a tweet
      • 36. http://www.bit.ly – use to shorten URLs and if registered, get stats
    • 37.
    • 38.
    • 39.
    • 40.
    • 41. Example of dialogue on SeeClickFix
    • 42.
    • 43.
    • 44. http://vimeo.com/9182869
      Over 1,000 people over a few weeks
    • 45.
    • 46. http://www.youtube.com/watch?v=P9KPJlA5yds
    • 47.
    • 48. Contact Information:
      Pam Broviak, PE
      City of Geneva
      630-232-1501
      pbroviak@geneva.il.us
      TRADITIONAL
      Twitter: http://www.twitter.com/pbroviak
      Second Life: Pam Renoir, CivilE Writer, Pam Ock
      Skype: pam.renoir
      Blog: http://www.publicworksgroup.com/blog
      LinkedIn & other networks: Pam Broviak
      Slides at: http://www.slideshare.net/publicworksgroup
      NEW MEDIA