Implementing Social Media in Public Works

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Presentation about implementing social media in the public works industry presented at the Fox Valley Branch APWA Public Works Technology Seminar on June 10, 2010.

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  • Here are some comments I have heard from others in public works who are dealing with but not usingsocial media.
  • But while most are listening to the scary stories, the other side is rarely heard. Social media has evolved and is now used for communication, education, research, networking, collaboration, and management.
  • One of the most popular uses of social media for us is education of staff and citizens. Let’s look at some examples of how others are using social media for this purpose. This slide shows a photo on Flickr. Photos can be used for reference to help train inspectors or prepare them for what to look for in the field. These photos can also be used to show or demonstrate to residents what type of work will be done or what features are planned for a project.
  • One of the most popular uses of social media for us is education of staff and citizens. Let’s look at some examples of how others are using social media for this purpose.
  • One of the most popular uses of social media for us is education of staff and citizens. Let’s look at some examples of how others are using social media for this purpose.
  • Twitter is amazing for education. Just by following the right people you can stay up to date on information in your field.
  • Twitter is amazing for education. Just by following the right people you can stay up to date on information in your field.
  • Slideshare is a great tool for finding presentations that can be used for training staff or educating citizens.
  • Wikis can be used to help educate. Many tutorials exist that have been built by the community.
  • Wikis can be used to share resources and information
  • Twitter can also be used for networking and collaboration. Here is an example of the #localgovchat
  • Melbourne Australia has used a wiki format to enhance planning efforts
  • Blog Tips – find blogs to read that discuss issues in our industry
  • Blog Tips – here are some ways you can use blogs at your agency
  • Twitter Tips – here are some ways you can use Twitter at your agency
  • Twitter tips – important to find the right people to follow. The best way to do this is find a listing on twitter of professionals tagged with words like surveying, engineering, public works, highways then click on a specific person on that list and read their tweets. If they seem relevant to you, follow them.
  • There are other tools that help make Twitter easier to use.
  • Example of the ustream site set up for this event
  • Eventbrite site used for sign ups for virtual attendees for this event
  • There are easy to use tools out there that allow for you to crowdsource ideas – another good site is bubbleideas.com
  • You can download classes on iTunes
  • SeeClickFix site
  • Example of dialogue on SeeClickFix site
  • ArcGis Beta Map Building site
  • OpenStreetMap is a crowdsourced map that anyone can use.
  • This video demonstrates how many people working together can make a significant difference in the world.
  • OpenStreetMap is a crowdsourced map that anyone can use.
  • OpenStreetMap is a crowdsourced map that anyone can use.
  • Contact information
  • Implementing Social Media in Public Works

    1. 1. ImplementingSocial Media inPublic Works<br />
    2. 2.
    3. 3. BROWNIES like fairies and goblins are imaginary little sprites who are supposed to delight in harmless pranks and helpful deeds. They work and sport while weary households sleep and<br />never allow themselves to be seen by mortal eyes <br />
    4. 4. The challenge is:<br />How do we address the<br />PUBLIC<br />
    5. 5. when all we want to do if focus on the<br />WORKS<br />
    6. 6. & how many of us have received training in public . . .<br />Communication<br />Collaboration<br />Engagement<br />
    7. 7. For many of us,<br /> not since grade school<br />
    8. 8. But, we couldn’t afford to ignore it before<br />& we won’t be able to ignore it in the future<br />
    9. 9. Reactions to Social Media I have overheard from other agencies<br />
    10. 10. Education<br />Networking<br />Communication<br />Management<br />Research<br />Collaboration<br />
    11. 11. Education<br />Learn from Photos<br />Photostream of<br />Washington DOT<br />
    12. 12. Education<br />Classes on YouTube<br />for staff<br />http://www.youtube.com/user/nptelhrd<br />
    13. 13. Education<br />Classes on YouTube<br />for citizens<br />http://www.youtube.com/watch?v=finiavRCm4E<br />
    14. 14. Education<br />Links to resources and information on Twitter<br />
    15. 15. Education<br />Share ideas & resources on networks<br />
    16. 16. Education<br />Share information with Slideshare<br />Create training for staff or citizens<br />http://www.slideshare.net/NYCDOT/sidewalkmanagementpresentation031909<br />
    17. 17. Education/collaboration<br />Share, educate, and collaborate with wikis<br />
    18. 18. Education/collaboration<br />Share, educate and collaborate with wikis<br />http://pavementinteractive.org<br />
    19. 19. network/collaboration<br />Using Hashtags such as #localgovchat to find conversations<br />Use tools like http://wthashtag.com to get the transcript<br />Or tools like http://twitterfall.com/ to engage in conversation<br />
    20. 20. network/collaboration<br />Melbourne Australia leveraged a wiki format to enhance planning of the community<br />
    21. 21. Blog Tips - Blogrolls<br />The Fast Lane—The Official Blog of the U.S. Secretary of Transportation: http://fastlane.dot.gov/<br />Greenversations—The Official Blog of the U.S. Environmental Protection Agency: http://blog.epa.gov/blog/<br />The WSDOT Blog—From the Washington State Department of Transportation:<br />http://wsdotblog.blogspot.com/<br />The Water Blog (Portland Water Bureau): http://www.portlandonline.com/water/index.cfm?c=39678<br />Public Works Group Blog: http://www.publicworksgroup.com/blog<br />
    22. 22. Blog Tips - Ideas<br /><ul><li>Promote and explain projects
    23. 23. Notifications for emergencies & unplanned work
    24. 24. Explanation of historical community decisions
    25. 25. Public hearing notifications
    26. 26. Summarize reports
    27. 27. Educate & remind residents about regulations
    28. 28. Notifications about permit work or work by other agencies</li></li></ul><li>Twitter - Ideas<br /><ul><li>Road closures
    29. 29. Emergency work
    30. 30. Emergency notifications
    31. 31. Construction information
    32. 32. Links to blog posts</li></li></ul><li>Twitter Tips – Who to follow<br /><ul><li>Best method is finding a public works list
    33. 33. Click on profiles and read the last several tweets
    34. 34. Follow if tweeting information you care about</li></li></ul><li>Twitter Tips – Tools<br /><ul><li>http://hootsuite.com – use to manage multiple accounts, schedule tweets
    35. 35. http://twitpic.com/ - use to upload photos and a tweet
    36. 36. http://www.bit.ly – use to shorten URLs and if registered, get stats</li></li></ul><li>
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41. Example of dialogue on SeeClickFix<br />
    42. 42.
    43. 43.
    44. 44. http://vimeo.com/9182869<br />Over 1,000 people over a few weeks<br />
    45. 45.
    46. 46. http://www.youtube.com/watch?v=P9KPJlA5yds<br />
    47. 47.
    48. 48. Contact Information:<br />Pam Broviak, PE<br />City of Geneva<br />630-232-1501<br />pbroviak@geneva.il.us<br />TRADITIONAL<br />Twitter: http://www.twitter.com/pbroviak<br />Second Life: Pam Renoir, CivilE Writer, Pam Ock<br />Skype: pam.renoir<br />Blog: http://www.publicworksgroup.com/blog<br />LinkedIn & other networks: Pam Broviak<br />Slides at: http://www.slideshare.net/publicworksgroup<br />NEW MEDIA<br />

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