Social Networking Dos and Don'ts


Published on

Presentation on how to use social media and what behaviors to avoid. Primarily for those working in government. This presentation was given at US Cellular field in Chicago on Aug. 12, 2009, for the Government College Relations Council

Published in: Technology, Travel
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Networking Dos and Don'ts

  1. 1. Social Networking Do’s and Dont&apos;s: An Overview for Students, Colleges, and Employers<br />
  2. 2. Pam Broviak<br />Genealogistrr<br />Bloggerrr<br />Motherrr<br />Public Servantrr<br />Civil Engineerrr<br />Motherrr<br />Wiferr<br />Sisterrr<br />Genealogistrr<br />Social Media Userrr<br />Writerrr<br />Bloggerrr<br />Wiferr<br />Writerrr<br />Civil Engineerrr<br />Sisterrr<br />Public Servantrr<br />
  3. 3. Don&apos;t fear social networking<br />I don&apos;t have <br />the time<br />Can&apos;t afford<br />the cost<br />My information <br />is private<br />I can&apos;t control<br />what people <br />might say<br />I don&apos;t<br /> know how<br />
  4. 4. Do remember social networking is:<br /> Fun<br /> Valuable<br />Educational<br />Life changing<br />Not going away<br />
  5. 5. Do realize you already know how to network socially<br />It&apos;s all about communication<br /> and<br />respect<br />
  6. 6. Do keep these basic rules in mind as you interact online<br />Share<br />Contribute<br />Make friends<br />Be nice<br />Be patient<br />Be careful<br />Be helpful<br />Be encouraging<br />
  7. 7. Do be aware of and obey copyright laws<br />Look for terms of use and licenses<br /><br />
  8. 8. Do create an online profile<br />Licensed civil engineer working for a municipality in Illinois. Interested in social media and its use in engineering/public works/government.<br />pbroviak<br />
  9. 9. Don’t share inappropriate personal information<br /><ul><li>Personal phone number on a public site
  10. 10. Excessive “Party” photos
  11. 11. Private opinions that get you into trouble</li></li></ul><li>Do keep in mind your audience<br /><ul><li>Personal
  12. 12. Professional
  13. 13. Mixed</li></li></ul><li>Do learn the basic online tools used for social networking<br />
  14. 14. Do understand online social networking is facilitating a cultural shift<br /><ul><li>Everyone matters
  15. 15. All of us are smarter than one of us
  16. 16. Democratization of information/knowledge
  17. 17. Transparency</li></li></ul><li>Do prepare for the rise of the influencers<br />today anyone can wield influence far<br />beyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008<br /><ul><li>Things have changed forever
  18. 18. Everybody is an influencer
  19. 19. Anyone can influence anyone
  20. 20. Friendship is no longer local or face to face</li></li></ul><li>Do create a social media policy<br /><ul><li>Keep it simple
  21. 21. Build on what you already have
  22. 22. Make it fit your organization
  23. 23. Get approval by legal dept.</li></li></ul><li>Do prepare for generational expectations<br /><ul><li>Ryan Tracy thought he'd entered the Dark Ages when he graduated college and arrived in the working world. By MARTHA IRVINE (AP) – Jul 12, 2009</li></li></ul><li>Do understand work and personal lives overlap online<br />
  24. 24. Do teach your employees how to use social networking<br />“One also has to get over the condescension about how easily people will misuse the technology and take an appropriate level of responsibility for helping them.” - Dannielle Blumenthal, GovLoop<br />
  25. 25. Do define your agency before someone else does<br />“It’s not true if it’s not on Facebook” – by Ron Shulkin on July 24, 2009, Chicago Social Networking Examiner<br />
  26. 26. Do create a meaningful dialogue with the public<br />“Particularly in government … it is nothing less than an obligation on our part to embrace every possible means to serve the public better, faster, and cheaper than anyone has ever thought possible.” - Dannielle Blumenthal, GovLoop<br />
  27. 27. Do join the conversation<br /><br />
  28. 28. Don’t think social networking is going away<br />Worldwide unique visitors (June, 2009). Source: comScore<br /> 1. Google Sites: 844 million<br /> 2. Microsoft Sites: 691 million<br /> 3. Yahoo! Sites: 581 million<br /> 4. Facebook: 340 million<br /> 5. Wikimedia Foundation sites: 303 million<br /> 6. AOL: 280 million<br /> 7. eBay: 233 million<br /> 8. CBS Interactive: 186 million<br /> 9. Amazon: 183 million<br /> 10. Ask Network: 174 million<br />TechCrunch “Facebook Is Now the Fourth Largest Site In The World”-Erick Schonfeld on August 4, 2009 <br />250 million active registered users <br />
  29. 29. Do check out these resources:<br />For learning:<br />For local govt:<br /><br /><br />For the latest:<br /><br /><br />
  30. 30. Do say Thank You!!& ask<br />Questions<br />This presentation will be uploaded to the following account:<br /><br />