Social Media and Senior Living


Published on

Presentation given to New Life Management & Development

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Silverado Senior Living--34 locations across California, Texas, Utah, and Arizona.
  • Very savy job seekers— Tweet My Job--- $19.99 for 30 days
  • Information attributed to Tracey MacGregor, Director of Marketing and Communications
  • Social Media and Senior Living

    1. 2. What is Social Media?
    2. 3. Social Media Impact <ul><li>Social Networks and Blogs are now the fourth most popular online activity, ahead of personal email (source: Nielson Online) </li></ul><ul><li>Facebook has more than 400 million users; 200 million log on at least once every day (source: Facebook) </li></ul><ul><li>More that 1.5 million local businesses have active pages; 20-million people become “fans” every day </li></ul><ul><li>Statistics on Twitter vary; but it January 2010 it had more than 75 million visitors to the site (source: ComScore) </li></ul><ul><li>65 million “tweets” are sent every day </li></ul><ul><li>LinkedIn has over 60 million users; executives from all Fortune 500 companies are LinkedIn members (source: LinkedIn) </li></ul>
    3. 4. Are Seniors Using Social Media? Thirty-six percent of online adults have a social networking site profile. (Source: Deloitte Study, Dec. 2009)
    4. 5. What Social Networking Sites are Seniors Using? (Source: Anderson Analytics 2009)
    5. 6. Social Media Point of View <ul><li>First: Don’t abandon what works now </li></ul><ul><li>Enhance online marketing </li></ul><ul><li>Extension of your brand </li></ul><ul><li>Leverage existing knowledge </li></ul><ul><li>Generate conversation </li></ul><ul><li>Build credibility </li></ul><ul><li>Provide insight </li></ul><ul><li>Utilize as additional public relations tool </li></ul>
    6. 7. Examples of Seniors and Senior Living Communities Using Social Media
    7. 8. Blogs
    8. 14. Twitter updates posted on home page of web site
    9. 15. Recruiting via Twitter ExecJobsATL : Hiring a Executive Director (Administrator) at Sunrise Senior Living (Atlanta, GA) #jobs #shjobs   discoverchefs : Chef Jobs - Food Service Director - Atria Senior Living Group - Kimberton, PA about 6 hours ago from Google   HRJobsDEN : Hiring a Sales Training Specialist at Emeritus Senior Living (Denver, CO) #jobs #shjobs about 7 hours ago from twitterfeed   tmj_mia_cler : Brookdale Senior Living Inc. (BSL): Receptionist (Miami, FL) #Jobs #TweetMyJOBS 2 days ago from API
    10. 17. “ I can’t wait to send my parents there!”
    11. 18. “ I can’t wait to send my parents there!” We look forward to welcoming your parents Patty! See you soon.
    12. 27. Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1 st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes
    13. 28. Social Media as a Public Relations Tool <ul><li>Builds Credibility </li></ul><ul><li>Establishes community/organization as a resource </li></ul><ul><li>Builds relationships with media </li></ul><ul><li>(recent polls show 79% of reporters/editors use social media as part of research) </li></ul><ul><li>Added awareness about community/organization </li></ul>
    14. 29. Top Techniques to be Successful <ul><li>Keep content fresh and timely </li></ul><ul><li>Content should be transparent; no “marketing speak” </li></ul><ul><li>Share thoughts, ideas </li></ul><ul><li>Encourage conversation, be flexible </li></ul><ul><li>Tell stories; use pictures and video </li></ul>
    15. 30. So how do you get started?
    16. 31. Top Line Approach <ul><li>Develop an effective social media policy </li></ul><ul><li>Seek to integrate social media with current marketing plans/help in “spreading the word” </li></ul><ul><li>Determine what social media tools can/should be used </li></ul><ul><li>Develop content guideline (editorial calendar) </li></ul><ul><li>Determine who is best to handle updates </li></ul><ul><li>Incorporate in crisis management plans </li></ul><ul><li>Consider Search Engine Optimization </li></ul><ul><li>Social media monitoring </li></ul>
    17. 32. QUESTIONS? Randy Eilts Director of Public Relations GlynnDevins [email_address] 913-491-0600