Web 2.0 e salute

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Lezione di Comunicazione e Marketing Sociale - Corso di Laurea Magistrale in Scienze della Comunicazione Pubblica e Sociale

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Web 2.0 e salute

  1. 1. Web 2.0 e Salute 7 marzo 2012 Laurea Magistrale in Scienze della Comunicazione Pubblica e Sociale Corso di Comunicazione e Marketing SocialeValentina Bazzarintwitter: vbazzarinFB: valentina.bazzarinG+: valentina.bazzarin
  2. 2. Social media and 2.0Ducati FB profile (esempio)
  3. 3. Community ManagerUn annuncio
  4. 4. Progetto AIDS ministero della salute
  5. 5. Dalla ricerca alla proposta
  6. 6. Strategia
  7. 7. Intercettare la communityFirst, there is community in a topographical sense. Thisrefers to settlement based upon close geographicalpropinquity, but where there is no implication of the qualityof the social relationships found in such settlements ofintense co-presence. Second, there is the sense ofcommunity as the local social system in which there alocalised, relatively bounded set of systemicinterrelationships of social groups and local institutions.Third, there is communion, a human association that ischaracterised by close personal ties, belongingness andwarmth between its members. The last of these is what isconventionally meant by the idea of ‘community’relationships (and see Putnam 2000).
  8. 8. Is the community the medium?Continua integrazione tra studio, osservazione,ricerca e anche raccolta di feedbackprovenienti dagli studenti: voi!Esempio di laboratorio che e diventato campo:TagBoLab
  9. 9. Caratteristiche delle community A scattered steps flow of communicationThe internet represents a tool that can exploit different forms of personal and social influence, complicating the famous two-step flow of communication described by Lazarsfeld.It could be replaced by a “scattered-steps flow of communication” where opinion leaders are spread in the network and they can quit or be dismissed from this role quickly and not regretfully. Fluidity of memberships Roles are transient too.This lack of persistence probably explains why ‘the rise and fall of social movements’ (paraphrasing the title of Hilgartner and Bosk’s 1988 paper) is becoming so quick and weak on the long term period.
  10. 10. Strumenti per la condivisione e laclassificazione in una campagna 2.0● Tag● Wiki● Profili, gruppi e pagine● Blog
  11. 11. Video health 2.0http://www.youtube.com/watch?v=eAUH1lX54z8
  12. 12. Esempio di communityPatients like mehttp://www.patientslikeme.com/
  13. 13. Patients like me sections
  14. 14. Video e-Patient Dave: "Let patientshelp!"Patients is not a third-person word.<iframe width="560" height="315" src="http://www.youtube.com/embed/2vejkD0Rl3o"frameborder="0" allowfullscreen></iframe>

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